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Unobtrusive Marketing Research Techniques
Abstract not available.
User Attitudes and the Management of Information Services
The results of a study of the relationship between users and the information services department in seven companies are presented. Predicted associations between favorable user attitudes and other variables were tested with data collected from…
Management Science: Marketing Management Models
The first special issue of the journal Management Science dedicated to marketing management models. Contains four classic papers on sales management including Detailer, Callplan, Geoline, and sales compensation.
A Multiple Product Sales Force Allocation Model
When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management’s problem is to decide…
Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders
This article reports a test of King and Summers’ hypothesis that opinion leadership overlaps among topics when interest in them overlaps. Patterns of association in opinion leadership for 16 topics corresponded to the structure of…
Scrutinizing the MIS Myopia
On the Optimality of Generalized (s,S) Policies
A standard inventory model is examined with a concave increasing ordering cost function rather than simply a linear one with a setup cost. A generalized (s, S) policy is shown to be optimal in the n-period problem. A generalization of k-convex…
Consumer Characteristics Associated with Dealing: An Empirical Example
Alternative Strategies for Primary Education in Indonesia: A Cost-Effectiveness Analysis
This report is divided into six major sections. Section 1 provides introductory and background material, as well as reviewing the available literature on the economic benefits of education. Section 2 discusses the cost and performance of the…
An Attitudinal Framework For Advertising Strategy
Abstract not available.
An Econometric Model of the World Copper Industry
Abstract not available.
Another Method for the Symmetric Positive Semidefinite Linear Complementarity Problem
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Behavioral Measurement For Marketing Models: Estimating The Effects Of Advertising Repetition For Media Planning
As management science models are developed in marketing, they make demands for more sophisticated inputs from the behavioral sciences. This is particularly true in the area of advertising media models. A continuing behavioral research program to…
Cost And Performance Of Computer-Assisted Instruction For Education Of Disadvantaged Children
Abstract not available.
Decision Processes for Major Durables: An Empirical View
Abstract not available.
A Descriptive Classification Of General Purpose Programming Languages For The Non-Professional Programmer
Abstract not available.
Distance And Health Services: Issues Of Utilization And Facility Choice For Demographic Strata
Abstract not available.
Earnings Of MBA's In The Classes Of 1961-65
Abstract not available.
Engineering Roles in Development Projects
This paper describes a methodology for analyzing the organization of engineering development projects. Specifically, the methodology focuses on the different roles which engineers play in such projects. A small study based on this methodology…