Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

Browse Publications

Publication Search
Publication Type
Academic Area
Results for
Working Paper

Equivalent Formulations of the Stochastic Cash Balance Problem

Evan L. Porteus
1971

Abstract not available.

Working Paper

Estimating Dynamic Effects of Market Communications Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk
1971

This paper is concerned with the problem of measuring market response to a “communications mix” — the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an…

Working Paper

Experiments on Reactions to Budget Itemization

Yair Aharoni
1971

Abstract not available.

Working Paper

Exploratory Cluster Analysis and Nonmetric Scaling of Multitrait-Multimethod Matrices

Roger Heeler, Michael L. Ray
1971

A review of existing methods for exploratory analysis of the multitrait-multimethod matrix finds them lacking because of inferential biases, overly stringent data input requirements, and linear assumptions. The advantages of a cluster analysis…

Working Paper

Future Research on Racial Discrimination

William S. Comanor
1971

Abstract not available.

Working Paper

High Earning MBA'S

Thomas W. Harrell
1971

Abstract not available.

Book

How Much is Enough?

Alain C. Enthoven, K. Wayne Smith
Harper & Roo 1971

A work of enduring value and lasting relevance, this book is both a classic account of the application of powerful ideas to the problem of managing the Department of Defense (DoD) and a cautionary history of the controversies inspired by that…

Journal Article

How to Get a Better Forecast

George G.C. Parker
Harvard Business Review 1971
Working Paper

Interperiod Tax Allocation And The Behavior Of Security Prices

William H. Beaver (1940–2024), Roland Dukes
1971

The measurement of earnings has been of continuing concern to accountants and to users of accounting data. Because an unlimited number of possible reporting methods exists, and because the collection, storage, reporting and analysis of data are…

Working Paper

Issues in the Design of Information Systems

William Massy
1971

Abstract not available.

Working Paper

Location for Best Service

William J. Abernathy, John C. Hershey
1971

Abstract not available.

Working Paper

Measure Validation in Marketing

Roger M. Heeler, Michael L. Ray
1971

Many of the controversies in marketing science in the past have revolved around particular consumer behavior variables such as attitudes, risk avoidance, opinion leadership, brand loyalty, commitment, innovativeness, price sensitivity, social…

Working Paper

More on Quadratic Programming

Evan L. Porteus
1971

The positive definite, equalities case of quadratic programming with n variables is converted into an n dimensional symmetric positive semidefinite linear complementarity problem, which can be solved by any of several methods, including a…

Working Paper

A Multiple-Product Sales Force Allocation Model

David Bruce Montgomery (1938–2025), Alvin J. Silk, Carlos E. Zaragoza
1971

When several products are marketed by the same sales force, it frequently becomes impossible or impractical for salesmen to promote all items in the product line extensively in each and every time period. Management’s problem is to decide how the…

Working Paper

A New Approach To Job Shop Scheduling With Due Dates

Charles A. Holloway (1936 – 2026), Rosser Nelson
1971

The classical formulation of the static job shop scheduling problem with job due dates implies that: the question of interest to the manager is: What is the best that can be done to meet due dates with fixed resources? In this paper, two…

Working Paper

Noise Reduction in Segmentation Research

Ronald E. Frank, William F. Massy
1971

Abstract not available.

Working Paper

Non-Response Bias and Callbacks in Sample Surveys

William C. Dunkelberg, George S. Day
1971

Abstract not available.

Working Paper

Note On A Limit Distribution Arising In Certain Stochastic Response Models

David Bruce Montgomery (1938–2025)
1971

Abstract not available.

Working Paper

A Note on Changes in the Supply of Money, the Firm's Market Value and Cost of Capital

A. P. Budd, Robert H. Litzenberger
1971

Abstract not available.

Working Paper

A Note on Geometric Mean Portfolio Selection and the Market Prices of Equities

A. P. Budd, Robert H. Litzenberger
1971

Abstract not available.