Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

Browse Publications

Publication Search
Publication Type
Academic Area
Results for
Working Paper

On Advertising and Profitability

William S. Comanor, Thomas A. Wilson
1971

Abstract not available.

Working Paper

On-Line Computer Applications in Marketing and Marketing Research

David Bruce Montgomery (1938–2025)
1971

Abstract not available.

Working Paper

Parallel Trading By Institutional Investors

Alan Kraus, Hans R. Stoll
1971

Abstract not available.

Working Paper

Portfolio Theory And Industry Cost Of Capital Estimates

Robert H. Litzenberger, C.U. Rao
1971

Abstract not available.

Working Paper

A Practical Survey Measure Of The Strength Of Voting Intent

Peter N. Sherrill, Michael L. Ray
1971

Abstract not available.

Working Paper

Preparation for Interpersonal Communication

Francis W. Wolek
1971

This paper describes three methods used by engineers and scientists to enrich their understanding of a technical subject prior to an interpersonal communication. Professionals may: (a) store the information need in hopes of an accidental or…

Working Paper

Price Impacts of Block Trading on the NYSE

Alan Kraus, Hans R. Stoll
1971

Abstract not available.

Working Paper

A Proposal for Field Experimental Validation of Laboratory Repetition Estimates for Media Models

Michael L. Ray, Roger Heeler
1971

Abstract not available.

Working Paper

Prospects For Management-Behavioral Science Interaction In Media Modeling

Michael L. Ray
1971

Abstract not available.

Working Paper

Regional Planning of Primary Health Care Services

William J. Abernathy, John R. Moore
1971

A central problem in planning primary health care services for a specific target population is to understand how that population reacts to the mix of services provided and the way in which the delivery system is organized. An ability to determine…

Working Paper

Risk, Market Sensitivity and Diversification

William F. Sharpe
1971

Abstract not available.

Working Paper

Secular Trends in Risk Premiums

Robert H. Litzenberger, A. P. Budd
1971

Abstract not available.

Working Paper

Short Run Fluctuations in Aggregate Savings Rates

Richard L. Peterson, William C. Dunkelberg
1971

Fluctuations in aggregate consumer savings rates pose problems for economic forecasters and policy-makers alike. While a number of well known consumption models have been developed which address themselves either to explaining annual changes in…

Working Paper

Short Run Variations in Aggregate Spending Behavior

R. L. Peterson, W. C. Dunkelberg
1971

Abstract not available.

Working Paper

Simplification Activities in a Network Scheduling Context

William J. Abernathy, Joel S. Demski
1971

Network scheduling activities are usually addressed in a two stage process of static schedule determination and subsequent control monitoring. A more complete view combines these two subsets of decisions with information acquisition decisions…

Working Paper

Some Implications of Imperfections in International Financial Markets

Richard A. Cohn, John J. Pringle
1971

Abstract not available.

Working Paper

A Spatial Allocation Model for Regional Health Services Planning

William J. Abernathy, John C. Hershey
1971

In planning for health services, the need arises to determine the location, capacity and number of health centers for a geographically defined region. The present paper formulates this problem in a form convenient for solution and presents…

Working Paper

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans
1971

Abstract not available.

Working Paper

Synthetic Program Specifications for Performance Evaluation

Henry C. Lucas, Jr.
1971

Abstract not available.

Working Paper

The Costs of Planning: The FCC and Cable Television

William S. Comanor, Bridger M. Mitchell
1971

Abstract not available.