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The Effect Of Clarification On Intransitive Preferences
Suppose an individual is asked to express preferences among several items. Suppose these items are presented in a sequence of pair-wise comparisons. Unless a uniform, set of item attributes is clearly designated in advance as the relevant…
The Personality of MBA's Who Reach General Management Early
Abstract not available.
The Process of Areawide Health Services Planning: A Normative Definition
A recent study of areawide health planning organization suggests that the widely publicized disillusionment with the planning concept is due in large part to the absence of a well-defined and proven planning process. With the assistance of health…
The Use Of The Multitrait-multimethod Matrix For Trait Development: Cluster Analysis And Nonmetric Scaling Alternatives
Past recommendations for analysis of the multitrait-multimethod matrix have emphasized validation rather than traits and measures development. This paper emphasizes the latter, and a review of existing approaches suggests that each has…
Theories Of Attitude Structure And Change
The study of attitudes is well entrenched in marketing theory and practice. The acceptance by theorists is evident in the pivotal role that the concept of attitude plays in the major descriptive models of consumer behavior (Engel, Kollat and…
Token Economies and Experimental Economics: Two Controlled Experiments in the Theory of Individual Consumer Demand
Abstract not available.
Unbalanced Bidding in the Construction Industry
Abstract not available.
A Variable Nurse Staffing Model
When the staffing load on several separate work centers is variable but unpredictable i n advance, a variable staffing policy may be used as a means of increasing manpower efficiency. A variable staffing policy is one which provides for staffing…
Brand Trial after a Change in Promotion Credibility
FORAC MOD I: A Computer Program for Forecast Evaluation Statistics
Abstract in Journal of Marketing Research, Vol. 9, No. 2 (May 1972), p. 200.
MULCAN MOD I: A Computerized Approach to Multicollinearity Analysis
Stochastic Models of Buying Behavior
Monograph based upon original research by the authors. Seriously mathematical
Portfolio Theory and Capital Markets
William Sharpe’s influential Portfolio Theory and Capital Management is as relevant today as when it was first published in 1970. McGraw-Hill is proud to reintroduce tiffs hard-to-Find classic in its original edition. Dr. Sharpe’s groundbreaking…
Marketing Decision-Information Systems: An Emerging View
Marketing decision-information systems are composed of four key elements: a data bank, a model bank, a measurement-statistics bank, and a communications capability. If full advantage is to be taken of the new information technology, a…
Alternative Approaches to Revenue Sharing: A Description and Framework for Evaluation
Applications of Management Science in Marketing
Edited companion volume to Management Science in Marketing. The book reprints key papers in the application of management science to marketing.
Gold Mining Shares, Gold, And The Stock Market
Abstract not available.
Portfolio Selection in a Log-Stable Market
Abstract not available.