We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.
Publication Types
Journal Articles
Books
Working Papers
Case Studies
Browse Publications
A Stochastic Response Model with Application to Brand Choice
This paper develops a model which is an extension of a class of stochastic response models first proposed by Coleman [Coleman, J. A. 1964a. Models of Change and Response Uncertainty. Prentice-Hall, Inc., Englewood Cliffs, New Jersey.]. In…
Management Science in Marketing
Details the use of mathematical models to analyze marketing issues.
Patterns of Overlap in Opinion Leadership and Interest for Selected Categories of Purchasing Activity
Management Science in Marketing: An Introduction
No abstract available.
Application of Operations Research to Personal Selling Strategy
Effective application of operations research to selling strategy offers significant opportunities for understanding how the market responds to sales effort and for better strategy decisions. Lack of progress to date may have created premature…
Consumer Response to a Legitimated Brand Appeal
Stochastic Consumer Models: Some Comparative Results
Computer Uses in Marketing Research: A Proposal
The need for a clearinghouse on computer applications in marketing research is developed and a solution proposed. A possible format for such a forum in JMR is outlined.
Letter to the Editor: Free-for-All
These notes relate to the founding of the TIMS Marketing College.
College on Marketing Proposed
The purpose of this note is to acquaint the TIMS membership with a movement to establish a TIMS College on Marketing and to solicit the assistance of interested participants in this endeavor.
Stochastic Modeling of the Consumer
Four recent, generalized stochastic models of brand choice are empirically compared. The models are the Brand Loyal and Last Purchase Loyal Markov models, the heterogeneous form of the Linear Learning model, and the Probability Diffusion model.…
Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments
In a recent article in Management Science, [Drui, A. B. 1963. The use of regression equations to predict manpower requirements. Management Sci. 8(4, July) 669–677.] an application of…
Financial Ratios as Predictors of Failure
Models of Spillovers in R&D
Building Sustainable Organizations: The Human Factor
Although most of the research and public pressure concerning sustainability has been focused on the effects of business and organizational activity on the physical environment, companies and their management practices profoundly affect the human…
Calendar Rotations: A New Approach for Studying the Impact of Timing Using Earnings Announcements
We develop a novel methodology for studying the causal impact of announcement timing. Our methodology uses firms’ earnings announcements and leverages quasi-exogenous variation attributable to the specific day-of-week on which a calendar month…
Carrots or Sticks? Improving Social and Environmental Compliance at Suppliers Through Penalties and Incentives
Forthcoming in Production and Operations Management.
This paper explores the relationship between supplier penalties and incentives and performance.
Targeted Treatment Assignment Using Data from Randomized Experiments with Noncompliance (Forthcoming)
This paper studies the estimation and evaluation of targeted treatment assignment policies, where a data-driven prioritization rule is used to determine to whom the treatment is either offered or delivered. We consider a setting where the data…
A Theory of Experience Effects
How does the experience of a financial crisis and other macroeconomic shocks alter the dynamics of financial markets? Recent evidence suggests that individuals overweight personal experiences of macroeconomic shocks when forming beliefs about…