Publications

Should You Sleep on It? The Effects of Overnight Sleep on Subjective Preference-Based Choice

Baba Shiv, Uma R. Karmarkar, Rebecca M. C. Spencer

Journal of Behavioral Decision Making January2017 Vol. 30 Issue 1 Pages 70-79.

The Compensatory Consumer Behavior Model: How Self-Discrepancies Drive Consumer Behavior

Naomi Mandel, Derek D. Rucker, Jonathan Levav, Adam D. Galinsky

Journal of Consumer Psychology January2017 Vol. 27 Issue 1 Pages 133-146.

The Role of Hedonic Behavior in Reducing Perceived Risk

Jia S. Jayson, Jia Jianmin, Christopher K. Hsee, Baba Shiv

Psychological Science January2017 Vol. 28 Issue 1 Pages 23-35.

The curvilinear relationship between attitude certainty and attitudinal advocacy

Lauren Cheatham, Zakary Tormala

Personality and Social Psychology Bulletin January2017 Vol. 43 Issue 1 Pages 3-16.

Conjoint Analysis: The Pioneering Years

V. “Seenu” Srinivasan

Legends in Marketing: Paul E. Green Sage Publications Los Angeles, CA 2017 Pages xxi-xxxiii.

Belief in the Immutability of Attitudes Both Increases and Decreases Advocacy

Omair Akhtar, S. Christian Wheeler

Journal of Personality and Social Psychology October2016 Vol. 111 Issue 4 Pages 475-492.

The Positive Effect of Assortment Size on Purchase Likelihood: The Moderating Influence of Decision Order

Leilei Gao, Itamar Simonson

Journal of Consumer Psychology October2016 Vol. 26 Issue 4 Pages 542-549.

Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising

Navdeep S. Sahni

Journal of Marketing Research August2016 Vol. 53 Issue 4 Pages 459-478.

What Are Your Signature Stories?

David Aaker, Jennifer Aaker

California Management Review May42016 Vol. 58 Issue 3 Pages 49–65.

Questioning the End Effect: Endings Are Not Inherently Over-Weighted in Retrospective Evaluations of Experiences

Stephanie M. Tully, Tom Meyvis

Journal of Experimental Psychology: General May2016 Vol. 145 Issue 5 Pages 630-642.

Imperfect Progress: An Objective, Quality Assessment of the Role of User Reviews in Consumer Decision Making

Itamar Simonson

Journal of Consumer Research April192016 Vol. 42 Issue 6 Pages 840-845.

Advertising Competition in Presidential Elections

Brett R. Gordon, Wesley R. Hartmann

Quantitative Marketing and Economics April152016 Pages 1-40.

Homogeneous Contracts for Heterogeneous Agents: Aligning Sales Force Composition and Compensation

Øystein Daljord, Harikesh S. Nair, Sanjog Misra

Journal of Marketing Research April2016 Vol. 53 Issue 2 Pages 161-182.

The Good and Bad of Ambivalence: Desiring Ambivalence Under Outcome Uncertainty.

Taly Reich, S. Christian Wheeler

Journal of Personality and Social Psychology April2016 Vol. 110 Issue 4 Pages 493-508.

Surviving and Thriving

Rajesh Chandy, Stephen J. Anderson, Bilal Zia

London Business School Review March2016 Vol. 27 Issue 1 Pages 14-15.

Potential Growth Areas for Implicit Theories Research

S. Christian Wheeler, Omair Akhtar

Journal of Consumer Psychology 2016 Vol. 26 Issue 1 Pages 137-141.

The role of certainty (and uncertainty) in attitudes and persuasion

Zakary Tormala

Current Opinion in Psychology 2016 Vol. 10 Pages 6-11.

Effect of Temporal Spacing between Advertising Exposures: Evidence from an Online Field Experiment

Navdeep S. Sahni

Quantitative Marketing and Economics September2015 Vol. 13 Issue 3 Pages 203-247.

Facebook as a Research Tool for the Social Sciences: Opportunities, Challenges, Ethical Considerations, and Practical Guidelines

Michal Kosinski, Sandra M. Matz, Samuel D. Gosling, Vesselin Popov, David Stillwell

American Psychologist September2015 Vol. 7- Issue 6 Pages 543-556.

How certainty transforms persuasion

Zakary Tormala, Derek Rucker

Harvard Business Review September2015 Vol. 93 Pages 96-103.