Publications

While attending Stanford, the Embrace team developed an idea for an innovative infant warmer to help low-birth-weight infants. The early prototype looked much like a sleeping bag for babies. While the form factor was unique, the real breakthrough…

Governments are beginning to mandate that firms disclose information about social and environmental impacts in their supply chains (e.g., regarding conflict minerals and greenhouse gas emissions). This paper shows…

New empirical models of consumer demand that incorporate social preferences, observational learning, word-of-mouth or network effects have the feature that the adoption of others in the reference group - the installed-base - has a causal effect…

Many have argued that financial statements created under an accounting model that measures financial instruments at fair value would not fairly represent a banks business model. In this study we examine whether financial statements using fair…

We provide a tool to model and solve strategic situations where players’ perceptions are limited, in the sense that they may only be aware of, or model, some of the aspects of the strategic situations at hand, as well as situations where players…

After observing too many unnecessary injuries and deaths caused by surgeries that were interrupted or canceled due to the unavailability of anesthesia, Dr. Paul Fenton designed a device called the Universal Anaesthesia Machine (UAM) that could…

After observing too many unnecessary injuries and deaths caused by surgeries that were interrupted or canceled due to the unavailability of anesthesia, Dr. Paul Fenton designed a device called the Universal Anaesthesia Machine (UAM) that could…

Fixed statutes and regulations often have variable consequences over time. If left unattended, such drift can severely erode the performance of government as an institution of representation. To better understand the mechanics of policy-making in…

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some…

Five studies explored whether power undermines the quality of relationships by creating instrumental attributions for generous acts. We predicted that this cynical view of others’ intentions would impede responses that nurture healthy…

The Infectious Disease Research Institute (IDRI) was founded by immunologist Steve Reed in 1993 as a nonprofit global health research center dedicated to applying advances in immunology to the development of products to prevent, detect, and treat…

Two experiments exploring the effects of social category membership on real-life helping behavior are reported. In Study 1, intergroup rivalries between soccer fans are used to examine the role of identity in emergency helping. An injured…

While enrolled in a course focused on entrepreneurship, a team of Stanford students set out to create a platform for developing-world healthcare providers that would facilitate improved information sharing about high-impact, affordable solutions…

This chapter documents the contributions in the business-to-business (B2B) marketing–buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how…