Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

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View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

A Status-Based Model of Market Competition

Joel Podolny
1992

This paper explores the significance of status processes for generating and reproducing hierarchy among producers in a market. A producer’s status is defined as the degree to which market participants perceive the quality of its product to be…

Working Paper

Strategic Testing and an Employee's Span of Action

Stephen C. Hansen
1992

This paper examines the differences in an internal auditor’s (a firm’s ) equilibrium testing strategy when employees have different abilities to steal from line items. I contrast two models. In the strategic employee model there are two employees…

Working Paper

Testing for Probabilistic Independence in Consideration of Ready-to-Eat Cereals

James M. Lattin, John Roberts (1945–2026)
1992

We examine the assumption of the probabilistic independence of consideration of different brands in the marketplace for a market with substantial product differentiation. Our hypothesis is that probabilistic independence may not hold in such a…

Book

The Creative Spirit

Michael L. Ray
Dutton 1992

An exploration of creativity illustrates its nature, discusses such issues as flow states, cutting-edge thinkers, creativity enhancement, the human potential for creativity, and more.

Working Paper

The Dynamics of Competitive Intensity

William P. Barnett
1992

Organizations have different competitive abilities. Theory predicts that this variation will follow a general pattern: whether through learning or selection, older organizations — on average — will have greater competitive strength. Furthermore,…

Working Paper

The Effects of Corporate Images and Branding Strategies on New Product Evaluations

Kevin Keller, David Aaker
1992

Abstract not available.

Working Paper

The Emergence and Stability of Cooperation

Jonathan Bendor (1950–2025), Piotr Swistak
1992

We establish conditions under which cooperative strategies will stabilize in conflict situations modelled as tournaments of iterated Prisoner’s Dilemma (IPD) games. Our results resolve the controversy over the issue of stability of cooperative…

Journal Article

The Jackson Hole Initiatives for a Twenty-First Century American Health Care System

Paul M. Ellwood, Alain C. Enthoven, Lynn Etheredge
Health Economics 1992 Vol. 1 Issue 3 Pages 149-168.
Working Paper

The Liability of Collective Action: Growth and Change Among Early American Telephone Companies

William P. Barnett
1992

The advantages of collective action by organizations are discussed often, but no attention has been paid to the possibility that engaging in collective action can make organizations less viable. In this paper, I explain that a liability of…

Working Paper

The Social Character of Economic Exchange

Joel Podolny
1992

Sociological work on markets has called into question the validity of certain traditionally accepted distinctions between social and economic exchange. Work in this area has shown economic exchange to be structural in the sense stressed by…

Working Paper

The Social Context of Negotiation: Effects of Social Identify and Accountability on Negotiator Decision Making

Roderick M. Kramer, Elizabeth Newton, Pamela Pommeren
1992

The present research investigates how social identification and interpersonal accountability affect decision making during negotiations. We hypothesize that when a share social identity is salient and feelings of interpersonal accountability…

Journal Article

The Story of Business Ethics

Scotty McLennan
The story of business ethics : legend and corporate ethical climate 1992
Working Paper

The Time-Variation of Expected Returns and Volatility in Foreign Exchange Markets

Geert Bekaert
1992

This paper documents and analyzes the time-variation in conditional means and variances of monthly and quarterly excess dollar returns on Euroyen, pound and mark investments. A vector autoregressive framework with weekly sampled data on exchange…

Working Paper

Warranty Policy and Extended Service Contracts: Theory and Application to Automobiles

Ram Rao, V. Padmanabhan
1992

This paper characterizes the manufacturer warranty policy and its effect on consumer behavior under the following conditions: consumers are heterogeneous in risk preferences, consumer actions affecting the probability of warranty redemption are…

Journal Article

When Small Effects Are Impressive

Deborah A. Prentice, Dale T. Miller
Psychological Bulletin 1992 Vol. 112 Issue 1 Pages 160–164.

Effect size is becoming an increasingly popular measure of the importance of an effect, both in individual studies and in meta-analyses. However, a large effect size is not the only way to demonstrate that an effect is important. This article…

Journal Article

When is Vertical Foreclosure Vertical?: Reply

Garth Saloner, Janusz Ordover, Steven Salop
American Economic Review 1992 Vol. 82 Issue June Pages 698-703.
Journal Article

Individual Differences in Response to Consumer Promotions

Gwendolyn K. Ortmeyer, James M. Lattin, David Bruce Montgomery (1938–2025)
International Journal of Research in Marketing September1991 Vol. 8 Issue 3 Pages 169–186.

This research hypothesizes important individual differences in response to promotions and tests for them using a cross-sectional multinomial logit choice model. Our hypotheses suggest interactions between individual brand preference and the…

Book

Reframing Organizational Culture

Peter J. Frost, Larry F. Moore, Meryl R. Louis, Craig C. Lundberg, Joanne Martin
SAGE Publications August71991

With this follow-up to Organizational Culture (Sage 1985), the editors continue their study of the interaction between investigation and the subject of inquiry. The editors have included a variety of frames as tools that allow readers…

Journal Article

Intraorganizational Ecology of Strategy Making and Organizational Adaptation: Theory and Field Research

Robert A. Burgelman
Organization Science August1991 Vol. 2 Issue 3 Pages 239-262.

This paper presents an intraorganizational ecological perspective on strategy making, and examines how internal selection may combine with external selection to explain organizational change and survival. The perspective serves to illuminate data…

Journal Article

Relative Measurement Errors Among Alternative Pension Asset and Liability Measures

Mary E. Barth
The Accounting Review July1991 Vol. 66 Issue 3 Pages 433-463.

This study investigates the measures of pension assets and liabilities disclosed under SFAS 87 to determine which most closely reflect those that investors implicitly assess when they value the firm. Several measures considered to have conceptual…