Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

Technology Transfer and R&D Activities of Multinational Firms: Some Theory and Evidence

David J. Teece
1979

Abstract not available.

Journal Article

Temporal von Neumann-Morgenstern and Induced Preferences

David M. Kreps, Evan L. Porteus
Journal of Economic Theory 1979 Vol. 20 Pages 81-109.
Journal Article

The API and the Design of Experiments

James M. Patell
Journal of Accounting Research 1979 Vol. 17 Issue 2 Pages 528-549.
Working Paper

The API and the Design of Experiments

James M. Patell
1979

Abstract not available.

Working Paper

The Critical Need for a Marketing Measurement Tradition: A Proposal

Michael L. Ray
1979

Abstract not available.

Working Paper

The Diffusion of an Administrative Innovation

David J. Teece
1979

Abstract not available.

Working Paper

The Effects of Level of Abstraction of a Script on Accuracy of Recall, Predictions, and Beliefs

Joanne Martin, Kerry Patterson, Raymond L. Price
1979

Abstract not available.

Working Paper

The Factor Structure of Multidimensional Response to Marketing Stimuli: An Investigation of Two Approaches

V. “Seenu” Srinivasan, P. Vanden Abeele, I. Butaye
1979

The factor structure of the variables which describe consumers multidimensional response to marketing stimuli can be determined either by Within Analysis (based on variation across individuals in responding to a representative stimulus) or Among…

Journal Article

The Nature of Income Measurement

William H. Beaver (1940–2024), Joel S. Demski
Accounting Review 1979 Vol. 54 Issue 1 Pages 38-46.
Working Paper

The Nonoptimality of Equal Commission Rates in Multi-Product Salesforce Compensation Schemes

V. “Seenu” Srinivasan
1979

Abstract not available.

Working Paper

The Return on Called Bonds

James C. Van Horne (1935–2025)
1979

This paper analyzes the experience of investors in refunded bonds during the 1970s. These bonds tended to provide a higher return than bonds of the same company which were not called. However, the investor suffered an opportunity loss on…

Working Paper

Three Essays on Capital Markets

David M. Kreps
1979

Abstract not available.

Working Paper

Toward Strategic Intelligence Systems

David Bruce Montgomery (1938–2025), Charles Weinberg
1979

There has been a dramatic increase in the use of strategic planning tools in the past decade. Since the quality of strategic planning will be greatly impacted by the quality of the information inputs, increasing attention should be paid to the…

Working Paper

Toward Typology of Organization Development Research

Jerry I. Porras, Nancy Roberts
1979

OD research is currently in a confused yet rapidly developing state. It is argued here that this situation exists partly because of a basic confusion as to exactly what constitutes OD research. A definitional typology is proposed based on the…

Working Paper

Usage of the Lens and Subjective Probability Paradigms for Financial Research Purposes

William F. Wright
1979

Two basic paradigms have been used by accounting researchers to model and evaluate financial judgments relative to environmental conditions; the Brunswik Lens and subjective probability (SP) paradigms. Here the Lens and SP paradigms are compared…

Journal Article

Dividends and Taxes

Merton H. Miller, Myron S. Scholes
Journal of Financial Economics December1978 Vol. 6 Issue 4 Pages 333-364.

We present sufficient conditions for taxable investors to be indifferent to dividends despite tax differentials in favor of capital gains (Strong Invariance Proposition). The conditions include two ‘seemingly unrelated’ provisions of the Internal…

Journal Article

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. “Seenu” Srinivasan
Journal of Consumer Research September1978 Vol. 5 Issue 2 Pages 103-123.

Since 1971 conjoint analysis has been applied to a wide variety of problems in consumer research. This paper discusses various issues involved in implementing conjoint analysis and describes some new technical developments and application…

Working Paper

Allocation of Managerial Effort: An Investigation of the Relationship Between Decision Strategies, Environment and Performance

James R. Freeland, Charles B. Stabell
1978

The work presented in this paper investigates behaviorally plausible rules for making decisions in complex situations. A rule is plausible if it is consistent with assumptions concerning limits on a decision maker’s information processing…

Working Paper

An Algorithm for Portfolio Improvement

William F. Sharpe
1978

Abstract not available.

Working Paper

An Empirical Study of Subjective Probability Revision in a Financial Context

William F. Wright
1978

Bayesian consistency and accuracy of subjective probability assessments for a financial parameter are the major research hypotheses addressed here. Individuals familiar with the information and task environment provided probability assessments…