Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

An Organizational Failures Framework

William G. Ouchi
1978

The paper begins with an explication of Oliver Williamsons market failures framework, which describes the conditions under which market transactions will be replaced by formal organizations. It then applies the central ideas of that framework to…

Working Paper

Analysis And Comparison Of The Lens And Subjective Probability Information Processing Paradigms

William F. Wright
1978

When comparisons are to be made with environmental conditions, two basic paradigms have been used by accounting researchers to model and evaluate financial judgments; the Brunswick Lens and subjective probability (SP) paradigms. Here the Lens and…

Working Paper

Anticipated Information Releases Reflected in Call Option Prices

James M. Patell, Mark A. Wolfson
1978

This study captures the ex ante information content of a financial reporting event (the annual earnings announcement) by examining the behavior of call option prices on dates leading up to and passing through the disclosure date. This approach…

Working Paper

Assessing Planned Change

Jerry I. Porras, Kerry Patterson
1978

Abstract not available.

Working Paper

Choosing Multiple Items from a Product Class

Leigh McAlister
1978

By focusing on consumer preference for single items, marketing research has implicitly assumed that product choices are made independently of each other. For many product classes (e.g., magazines, stereo albums, liquors in a home bar) that…

Working Paper

Comparison of a Multi-Pass Heuristic Decomposition Procedure with Other Resource-Constrained Project Scheduling Procedures

Charles A. Holloway (1936 – 2026), Rosser Nelson, Vichit Suraphongchai
1978

The purpose of this paper is to evaluate a heuristic procedure for resource-constrained project scheduling. The procedure is a representative of a class of multi-pass procedures based on problem decomposition and is applicable to single or…

Journal Article

Competitive Bidding in the Underwriting of Public Utility Securities

George G.C. Parker, Daniel Cooperman
Journal of Financial and Quantitative Analysis 1978 Vol. 13 Issue 5 Pages 885-902.
Working Paper

Conjoint Analysis in Consumer Research: Issues and Outlook

Paul E. Green, V. “Seenu” Srinivasan
1978

Abstract not available.

Working Paper

Consumer Dynamics in Nonprofit Organizations

Adrian B. Ryans, Charles B. Weinberg
1978

The study of consumer dynamics, that is behavior patterns over time, can lead to a better understanding of users than can a static analysis. In this study, the theater attendance behavior over the preceding five year period of current subscribers…

Working Paper

A Consumption-Oriented Explanation of Some Special Features or the International Bond Market

George Feiger, Bertrand C. Jacquillat
1978

Abstract not available.

Working Paper

Currency Option Bonds, Puts and Calls on Spot Exchange and the Hedging of Contingent Foreign Earnings

George Feiger, Bertrand C. Jacquillat
1978

Abstract not available.

Working Paper

Defining and Improving Decision Making Effectiveness

Charles B. Stabell
1978

Evaluation is seen as key in any systematic attempt to improve decision making effectiveness in unstructured tasks. Decision Support Systems (DSS) are systems designed to extend a manager’s ability to deal with the complexity of the decision…

Working Paper

Determinants of Sales Force Performance: A Multiple Company Study

Adrian B. Ryans, Charles B. Weinberg
1978

What factors account for the wide variation in performance within a sales force, and what is the relative importance of these factors? This paper attempts to answer that question by first developing a framework that identifies the major…

Journal Article

Distortion in Person Perception as a Consequence of the Need for Effective Control

Dale T. Miller, Stephen A. Norman, Edward Wright
Journal of Personality and Social Psychology 1978 Vol. 36 Issue 6 Pages 598–607.

Conducted 2 experiments to assess the impact of the need for effective control on attributions made in a conflict situation. In the 1st experiment with 32 undergraduates, it was hypothesized that the prospect of future interaction with a target…

Working Paper

Dollar-Denominated Returns on French Index Linked Bonds and on Other French Assets

Bertrand C. Jacquillat, Richard Roll
1978

A historical record of returns is provided for major categories of French assets during 1959-1975. The record includes details about index linked bonds, an asset which is rare in the U.S. but common in France. During the sample period, real…

Working Paper

Duration and Security Risk

William F. Sharpe, R. Lanstein
1978

Abstract not available.

Working Paper

Effects of Alternate Information Structures in a Decomposed Organization, A Laboratory Experiment

1978

The literature on the decomposition of mathematical programs as models for organizational design and resource allocation in decentralized organizations is extensive. Unfortunately there has been little empirical investigation into the problems…

Working Paper

Employment Practices and Employee Behavior: Japanese and American Comparisons

Richard T. Pascale, Mary Ann Maguire
1978

Abstract not available.