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The Use of Phased, Noncompensatory Strategies in Decisions Between Multiattribute Products
Abstract not available.
Three Learning Theory Traditions and Their Application in Marketing
Abstract not available.
Unanticipated Inflation and the Value of Common Equity: Two Insights on the Theory
Abstract not available.
Estimating the Weights for Multiple Attributes in a Composite Criterion using Pairwise Judgments
This paper presents a new methodology for estimating the weights or saliences of subcriteria (attributes) in a composite criterion measure. The inputs to the estimation procedure consist of (i) a set of stimuli or objects with each stimulus…
Bonds versus Stocks: Some Lessons from Capital Market Theory
The apparent end of the bear market in bonds and relatively high interest rates have led some investors to conclude that bonds are now the superior investment medium. On the other hand, stocks continue to command a large following.…
Cases in Computer and Model Assisted Marketing: Volume 1, Planning
Linear Programming Techniques for Multidimensional Analysis of Preferences
This paper offers a new methodology for analyzing individual differences in preference judgments with regard to a set of stimuli prespecified in a multidimensional attribute space. The individual is modelled as possessing an “ideal point”…
A Note on Adjusting R 2
The Stanford Graduate School of Business Data Management and Analysis System: Part II, The Single Equation Econometric System, Technical Report No. 31
MULCAN MOD II: An Interactive Basic Program for Multicollinearity Analysis, Technical Report No. 27
Advertising and the Distribution of Consumer Demand
In this paper, the Houthakker-Taylor model of consumer demand is extended to include the effects of advertising. Industry demand equations are estimated and long-run price and advertising elasticities of demand computed. A primary finding is that…
An Information System for Community Health Services Planning and Management
One response to the crisis on the American health care scene has been the formation of new kinds of organizations to deliver care on a more cost-effective and equitable basis. Due to the added responsibilities of delivering truly comprehensive…
An Interactive Procedure for the School Boundary Problem With Declining Enrollment
School districts in some urban areas are facing reduced enrollments. Educational and economic considerations dictate closing schools. Parents, on the other hand, often resist closing neighborhood elementary schools and object to having children…
Behavioral Factors in System Implementation
A descriptive model of variables influencing the use of an information system is presented. The model is tested with empirical data from a study of the use of a sophisticated sales information system. These results suggest three crucial factors…
Bonds Versus Stocks: Some Lessons From Capital Market Theory
The apparent end of the bear market in bonds and relatively high interest rates have led some investors to conclude that bonds are now the superior investment medium. On the other hand, stocks continue to command a large following. Theoretically…
Bounds and Transformations in the Computational Theory for Finite State and Action Markov Decision Processes
New improved bounds on the optimal return function infinite state and action, infinite horizon, stationary Markov decision processes are developed. They require solving a single constraint, bounded variable linear program, which can be done using…
Consumer Behavior: Theoretical Perspectives
Original chapters on theoretical views of consumer behavior. Coordination editors were S. Ward and T Robertson.
Consumer Initial Processing: Definitions, Issues and Applications
This research paper will appear in substantially its present form in G. David Hughes, Michael L. Ray and George Haines (Eds.) Consumer Information Processing, Chapel Hill, N. C.: U. of North Carolina Press, 1974. The book is based on a conference…
Consumer Research Contributions to the Evaluation of Public Policy: The Case of Truth in Lending
This paper explores two converging trends of potential interest to consumer researchers. The first is the burgeoning area of evaluation research, and the second is the growing interest of legislators and regulators in information disclosure as a…