Publications

Universities as Creators and Retailers of Intellectual Property: Life Sciences Research and Commercial Development

Walter W. Powell

To profit or not to profit : the commercial transformation of the nonprofit sector 1998 Pages 169-194.

Variability Reduction Through Operations Reversal In Supply Chain Re-engineering

Hau L. Lee, Christopher S. Tang

Management Science 1998 Vol. 44 Issue 2 Pages 162-172.

Voice Mail Around the World

Pranati Kapadia, David Bruce Montgomery (1938–2025)

Cases in Marketing Management 7th Edition Irwin 1998

Women and Power: Conformity, Resistance, and Disorganized Co-Action

Joanne Martin, D. Meyerson

Power and Influence in Organizations SAGE Publications 1998 Pages 311–348.

Comparison of Some AI and Statistical Classification Methods for a Marketing Case

David Bruce Montgomery (1938–2025), G. Swinnen , K. Vanhoof

European Journal of Operations Research December1997 Vol. 103 Issue 2 Pages 312–325.

Information and Organization for Horizontal Multimarket Coordination

Krishnan S. Anand, Haim Mendelson

Management Science December1997 Vol. 43 Issue 12 Pages 1609-1627.

Legitimation, Geographical Scale, and Organizational Density: Regional Patterns of Foundings of American Automobile Producers, 1885–1981

Glenn R. Carroll, Lyda Bigelow

Social Science Research December1997 Vol. 26 Issue 4 Pages 377-398.

The Effect of Cultural Orientation on Persuasion

Jennifer Aaker, Duraiaraj Maheswaran

Journal of Consumer Research December1997 Vol. 24 Issue 3 Pages 315-328.

Marketing’s Inter-functional Interfaces: The MSI Workshop on Management of Corporate Fault Zones

David Bruce Montgomery (1938–2025), Frederick E. Webster Jr.

Journal of Market Focused Management November111997 Vol. 2 Issue 1 Pages 7-26.

Market Driven Manufacturing

Warren H. Hausman, David Bruce Montgomery (1938–2025)

Journal of Market Focused Management November1997 Vol. 2 Issue 1 Pages 27–47.

The Failure to Recognize the Effect of Implicit Social Influence on One's Own Self-presentation

Jacquie D. Vorauer, Dale T. Miller

Journal of Personality and Social Psychology September1997 Vol. 73 Issue 2 Pages 281–295.

Dimensions of Brand Personality

Jennifer Aaker

Journal of Marketing Research August1997 Vol. 34 Pages 347-356.

Hedging in Incomplete Markets with HARA Utility

Darrell Duffie, Wendell Fleming, H. Mete Soner, Thaleia Zariphopoulou

Journal of Economic Dynamics and Control May1997 Vol. 21 Issue 4-5 Pages 753-782.

Positive illusions for oneself and one's group: Antecedents and consequences

Jeffrey T. Polzer, Roderick M. Kramer, Margaret Ann Neale

Small Group Research May1997 Vol. 28 Issue 2 Pages 243-266.

Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Su Park

Journal of Marketing Research May1997 Vol. 34 Issue 2 Pages 286-291.

An Econometric Model of the Term Structure of Interest Rate Swap Yields

Darrell Duffie, Kenneth J. Singleton

Journal of Finance April1997 Vol. 52 Issue 4 Pages 1287-1321.

Conjoint Calibration for Strategic Choice

David Bruce Montgomery (1938–2025)

Use and Usability: Business Focused Market Research Marketing Science Institute March1997

Factors Influencing Firms’ Disclosures about Environmental Liabilities

Mary E. Barth, Maureen McNichols, G. Peter Wilson

Review of Accounting Studies March1997 Vol. 2 Issue 1 Pages 35-64.

Multigroup Discriminant Analysis Using Linear Programming

Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen

Operations Research March1997 Vol. 45 Issue 2 Pages 213-225.

An Optimal Auction for Complements

Jonathan Levin

Games and Economic Behavior February1997 Vol. 18 Issue 2 Pages 176–192.