An extensive body of research in marketing and related areas concerns the collection and analysis of data to assess preference formation by individuals. Alternative methods are available to analyze the information. Based on synthetic data, metric and nonmetric procedures are compared. It appears that that metric procedures perform very well on “weak” (ordinal) data.
- Faculty
- Publications
- Postdoctoral Scholars
-
Research Labs & Initiatives
- Cities, Housing & Society Lab
- Corporate Governance Research Initiative
- Corporations and Society Initiative
- Golub Capital Social Impact Lab
- Initiative for Financial Decision-Making
- Policy and Innovation Initiative
- Rapid Decarbonization Initiative
- Value Chain Innovation Initiative
- Venture Capital Initiative
- Behavioral Lab
- Data, Analytics & Research Computing