Conduct Research

Stanford GSB faculty and PhD students can leverage the Behavioral Lab in one of two ways: conducting research independently or with the assistance of lab personnel.

If you are affiliated with the business school, our trained lab staff can assist you with your study. Simply fill out a help request form, and we will be in touch within 24 to 48 hours.

The lab has many resources to support and conduct your research, including lab spaces — both on and off the Stanford GSB campus — and online tools. You must contact the lab manager to receive training before you can access to these materials.

New Resources

Linguistic Inquiry and Word Count (LIWC)

LIWC is an analysis software program that codes text for over 70 different dimensions, including positive/negative emotions, self-references, and causal words. Contact the lab for more information about this new resource.

Stanford Digital Repository

Stanford Libraries have developed this repository to serve as a long-term digital storage resource, available with persistent URLs, encrypted storage, and selectable/sharable files or folders. Use this as a place to house data for supporting journal article submissions.

Qualtrics SMS

Qualtrics SMS feature allows you to distribute short surveys to participants through text messages. Contact the lab for more information on how to use this feature.

Lab Features

Participant Pools

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