Case Studies About Value Chain Innovation

Case studies by Stanford GSB faculty that illustrate concepts and lessons in value chain innovation.

Hau Lee, Edwin Keh, Christopher S. Tang
2020

Novetex, one of the world’s largest single-site spinners, was celebrating the opening of its new spinning mill in 2018. The Hong Kong-based company had spent four decades expanding its operations,...

Hau Lee, Richard Chivaka
2018

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large...

Hau Lee, Sonali Rammohan
2017

In June 2009, Greenpeace accused the cattle industry of contributing to deforestation in the Brazilian Amazon. Big brands that bought beef and leather were named as silent partners to the...

Hau L Lee, Laurent De Clara
2016

In June 2015, Peter Phillips, Chief Operating Officer of Frontier Services Group (FSG), was preparing an update for the board on how operations would support the company’s new strategy....

Hau Lee, Sheila Melvin
2015

Li & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution.  LF managed the entire supply chain for retailers and...

Hau Lee, Christopher Tang
2014

As the world population exceeded 7 billion by the end of 2011, various agencies working to alleviate poverty had come to a general consensus that pure charity was not a...

Hau Lee, Michael Kennedy, Jonathan Elist
2014

After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges...

Hau L. Lee, Sonali Rammohan
2013

Before opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as...

David Hoyt, Hau Lee, Michael Marks
2013

This is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into...

David Hoyt, Hau Lee
2011

Mountain Hazelnut Venture Limited (“Mountain Hazelnuts”) was founded with economic, social, and environmental objectives. It planned to distribute young hazelnut plants at no charge to a large number of subsistence...

David Hoyt, Hau Lee, Power Siu, Mitchell Tseng
2010

In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies....

Hau Lee, Maria Shao
2009

In November 2007, a global, cross-functional team at Cisco Systems, Inc. was seeking management approval to start manufacturing a new router, code-named Viking. The team faced a host of challenges...

Hau Lee, Maria Shao
2009

The European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony...

David Hoyt, Hau Lee, Michael Marks
2009

Zappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes,...

Hau Lee, Amanda Silverman
2008

Operations network design is about where to locate your supply sources and manufacturing and distribution operations, as well as the deployment of such operations, i.e., who should be supplying whom....

David Hoyt, Hau Lee, Mitchell Tseng
2008

In August and September 2007, Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become...

Barchi Peleg, Hau Lee
2007

Esquel Group is one of the world’s leading producers of premium cotton shirts, and among the most dynamic and progressive global-scale textile and apparel manufacturers. The company was founded in...

David Hoyt, Hau Lee, Samir Singh
2007

In 2006, Rio Tinto Iron Ore (RTIO) faced a number of challenges. The iron ore business had traditionally been dominated by a few large suppliers, who sold to a relatively...

Hau Lee, Seungjin Whang
2006

With 26 casinos in 13 U.S. states and $4.5 billion in revenue in 2003, Harrah’s Entertainment Inc. was one of the leading brand names in the casino entertainment industry. Bill...

Hau Lee, Guy Michlin
2006

In 2005, Erez Meltzer, the president and CEO of Netafim (the world leading manufacturer of drip irrigation equipment), was wondering whether Netafim’s supply chain was strong enough to support the...