Case studies by Stanford GSB faculty that illustrate concepts and lessons in value chain innovation.
Everything is Connected: A New Era of Sustainability at Li & Fung
Li & Fung Limited (LF), a Hong Kong-based multinational, was a global leader in consumer goods design, development, sourcing, and distribution. LF managed the entire supply chain for retailers and brands around the world by working with a network of over…
McDonald's India: Optimizing the French Fries Supply Chain
Before opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French fries (“MacFries”) were a…
Mountain Hazelnuts: Social Entrepreneurship in Bhutan
Shanzhai ("Bandit") Mobile Phone Companies: The Guerrilla Warfare of Product Development and Supply Chain Management
Cisco Systems, Inc.: Collaborating on New Product Introduction
Zappos.com: Developing a Supply Chain to Deliver WOW!
Zappos was founded in 1999, during the Internet boom, to sell shoes online. The company’s founding premise was to provide the ultimate in selection to its customers—all brands, styles, sizes, and colors. Zappos organized all aspects of its business…
Unsafe For Children: Mattel's Toy Recalls and Supply Chain Management
In August and September 2007, Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become loose. All of the recalled toys had been made in China. The Mattel recalls…