Assistant Professor of Marketing
- Consumer Memory
Ada Aka is an assistant professor of marketing at Stanford Graduate School of Business. Her research focuses on the role of memory in consumer behavior and marketing decisions. She employs interdisciplinary methodologies and experimental approaches, including computational models using natural language processing and behavioral studies. Her research has been published in top psychology and marketing journals. Ada obtained her Bachelor’s degree in Psychology (BA), with a minor in Neuroscience and a certificate in Markets & Management, from Duke University in 2016. Prior to starting graduate school, she gained practical experience through her time at Deloitte and her research position at the Computational Memory Lab, where she bridged real-life applications with her expertise in human memory.
- PhD in Marketing and Psychology, The Wharton School, 2023
- BA in Psychology, Minor: Neuroscience, Certificate: Markets & Management; Duke University; 2016