The primary responsibility of marketing management is to create a mutually beneficial exchange between a company and its customers and to sustain that exchange in a competitive marketplace.
The goal of the marketing faculty is to conduct research that will offer insight into the challenges of marketing and to develop and teach courses that will bring this perspective to students who have come seeking a general management education.
Our faculty embraces research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, statistics and management science. These traditions support our research inquiries into consumer behavior, firm behavior, and the development of methods for improving the allocation of marketing resources.
Our marketing curriculum is designed to demonstrate to students the implications of these insights for different areas of marketing practice, including branding, pricing, new product development, advertising and marketing communication, channels of distribution, and marketing research.
Recent Publications in Marketing
A Customer Journey Mapping Approach with Mobile Application
How Do Consumers React to Ads That Meddle in Out-Party Primaries?
Jobs & Placement
Faculty
Jennifer Aaker
Ada Aka
Yu Ding
Kwabena Baah Donkor
Samuel Goldberg
Wesley R. Hartmann
Szu-chi Huang
Yewon Kim
James M. Lattin
Jonathan Levav
David Bruce Montgomery
Sridhar Narayanan
Michael L. Ray
Navdeep S. Sahni
Baba Shiv
Itamar Simonson
V. “Seenu” Srinivasan
Zakary Tormala
Yuyan Wang
S. Christian Wheeler
Lecturers
Naomi Bagdonas
Connor Diemand-Yauman
Jess Kessin
Glenn Kramon
Barry Rhein
Debra Schifrin
Gus Tai
Recent Insights by Stanford Business
When AI-Generated Art Enters the Market, Consumers Win — and Artists Lose

Shoppers Look Beyond Ecolabels When Buying Sustainable Products

Human First: Designing Artificial Intelligence That Elevates Us
