Naomi Joanne Bagdonas

Naomi Joanne Bagdonas
Lecturer, Marketing
Contact Info
Naomi JoanneBagdonas
Academic Area: 
Marketing

Research Interests

  • Cognitive Psychology
  • Humor in Business
  • Entrepreneurship
  • Brand Strategy

Bio


Naomi is a strategic conversation designer for executive off-sites, and a media and strategy consultant versed in human perceptions and the science of humor. She facilitates executive workshops and off-sites for the boards and leadership teams of startups to Fortune 100 companies. Naomi has dedicated her career to understanding and fostering the conditions necessary to spark innovation, spur alignment, and create lasting impact. Recognizing that companies are often held back not by technical challenges, but human ones, she has focused her work on helping executives and their teams mitigate or dissolve those barriers to progress through thoughtfully crafted, interactive experiences.


As a media consultant, Naomi works with executives and high profile individuals to hone personal brand perceptions and authentically infuse humor into their style. She coaches clients remotely and in-person, focused on events ranging from appearances on The Tonight Show and Saturday Night Live, to company All Hands meetings, to political campaign speeches, to talks delivered at United Nations forums. 


In her spare time, Naomi enjoys teaching improv comedy to inmates of the SF County Jail, backpacking in the Sierras, and fostering a revolving door of rescue dogs whom she adores and who systematically destroy everything she owns.


 

Academic Degrees

  • MBA, Stanford GSB, 2015
  • BA, Economics & Psychology, Claremont McKenna College, 2009

Academic Appointments

  • Lecturer, Stanford GSB, 2016-present

Professional Experience

  • Experience Design and Facilitation, Leadership Center for Clients, Deloitte, 2015-present
  • Business Designer, IDEO, 2014
  • Client Experience Designer, Deloitte, 2011-2013
  • Strategy and Operations Consultant, Deloitte Consulting, 2009-2013
  • Investment Analyst, YSO Capital Management LLC, 2006

Teaching

Degree Courses

2019-20

YOU, oh fearless leader of the future (and maybe present). Are very important.You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

2018-19

YOU, oh fearless leader of the future (and maybe present). Are very important.You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

Stanford Case Studies

Institutionalizing Levity at Coursera | M378
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Conner Diemand-Yauman2019
Play, Where the Real Work Happens: Virgin Unite | M382
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Jean Oelwang, Greg Rose2019
You Get the Leadership You Inspire: Humor at Google with Eric Schmidt | M381
Jennifer Aaker, Naomi Bagdonas, Jeffrey Conn, Matthew Saucedo2019
Bigger Than Bullsh*t: Brian Fugere (Deloitte) | M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab) | M371-2
Peter Seibert, Sophia Pink, Jennifer Aaker, Naomi Bagdonas2018
Humor Saves America: Jenn Bane (Cards Against Humanity) | M371-1
Peter Seibert, Naomi Bagdonas, Jennifer Aaker2018
Igniting Positive Action in Dark Times with Humor: Eric Gurian (Stand for Rights) | M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian2018
Leading with Humor: Leslie Blodgett (BareMinerals), David Hornik (August Capital), Anne Libera and Kelly Leonard (The Second City) | M367
Debra Schifrin, Jennifer Aaker, Naomi Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera2018
Mary Roach: Finding Levity in Heavy Subjects | M375
Paricha Duangtaweesub, Naomi Bagdonas, Jennifer Aaker2018
Mike Nemeth: Niche Humor and Six-Word Stories | M376
Scott Katalenich, Naomi Bagdonas, Jennifer Aaker2018
On Humor and Honey Badgers: Steve Reardon (Bill4Time) | M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon2018
The Power of Humor in the Olympic Journey | M374
Jordan Raney, Wendy Reicher, Vanessa Lide, Naomi Bagdonas, Jennifer Aaker 2018
Using Humor to Break the Status Barrier with Dick Costolo | M371-3
Peter Seibert, Sophia Pink, Naomi Bagdonas, Jennifer Aaker2018
Using Humor to Launch a Company: Sara Blakely (SPANX) | M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely2018

Insights by Stanford Business

December 4, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
August 21, 2017
Stanford GSB professors suggest a reading list of articles and books related to the concept.
July 11, 2017
You are not as funny as you should be, and your company is suffering because of it.

School News

September 28, 2017
Gentry Magazine learns how Stanford Professor Jennifer Aaker and Lecturer Naomi Bagdonas, MBA ’15 are bringing humor to the classroom and business world.
November 2, 2016
This fall, the Stanford Graduate School of Business welcomed six new professors — including the 2016 winner of the prestigious John Bates Clark award, Yuliy Sannikov — and 11 lecturers.