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Naomi Joanne Bagdonas
Naomi Joanne Bagdonas
Lecturer, Marketing
Contact Info
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Naomi Joanne Bagdonas
Lecturer in Management
Academic Area: 
Marketing

Academic Degrees

  • MBA, Stanford GSB, 2015
  • BA, Economics & Psychology, Claremont McKenna College, 2009

Academic Appointments

  • Lecturer, Stanford GSB, 2016-present

Professional Experience

  • Experience Design and Facilitation, Leadership Center for Clients, Deloitte, 2015-present
  • Business Designer, IDEO, 2014
  • Client Experience Designer, Deloitte, 2011-2013
  • Strategy and Operations Consultant, Deloitte Consulting, 2009-2013
  • Investment Analyst, YSO Capital Management LLC, 2006

Teaching

Degree Courses

2017-18

MKTG 346: Humor: Serious Business

YOU, oh fearless leader of the future (and maybe present). Are very important. You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

MKTG 574: Rethinking Purpose

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

2016-17

MKTG 346: Humor: Serious Business

As children, we all possessed an innate understanding of the power of laughter, and most believed ourselves to be not just skilled in the craft of comedy, but uproariously funny. As we grew up, however, and particularly as we entered the world of...

Stanford Case Studies

Humor: Serious Business - Caselet Studies - Cards Against Humanity: The Power of Levity to Activate People in the Face of Gravity | M371-1
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Humor: Serious Business - Caselet Studies – Dick Costolo: The Power of Humor in Leadership | M371-3
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink2018
Humor: Serious Business - Caselet Studies – Gregg Spiridellis: Humor in Physical Space to Engage a Mindset of Levity | M371-2
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink2018
Humor: Serious Business – Caselet Studies - Sara Blakely: Using Humor to Launch a Company | M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely2018
Humor: Serious Business – Caselet Studies - Brian Fugere: Bigger Than Bullsh*t | M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Humor: Serious Business – Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times | M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian2018
On Humor and Honey Badgers | M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon2018

Insights by Stanford Business

written10 Most-Read Stories of 2017
December 4, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
writtenWhat Does the Word “Intelligence” Really Mean?
August 21, 2017
Stanford GSB professors suggest a reading list of articles and books related to the concept.
writtenHumor Is Serious Business
July 11, 2017
You are not as funny as you should be, and your company is suffering because of it.

School News

writtenHumor: Serious Business
September 28, 2017
Gentry Magazine learns how Stanford Professor Jennifer Aaker and Lecturer Naomi Bagdonas, MBA ’15 are bringing humor to the classroom and business world.
written2016 John Bates Clark Medalist Among New Faculty at Stanford GSB
November 2, 2016
This fall, the Stanford Graduate School of Business welcomed six new professors — including the 2016 winner of the prestigious John Bates Clark award, Yuliy Sannikov — and 11 lecturers.

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