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Naomi Joanne Bagdonas
Naomi Joanne Bagdonas
Lecturer, Marketing
Contact Info
LinkedIn
Naomi JoanneBagdonas
Lecturer in Management
Academic Area: 
Marketing

Academic Degrees

  • MBA, Stanford GSB, 2015
  • BA, Economics & Psychology, Claremont McKenna College, 2009

Academic Appointments

  • Lecturer, Stanford GSB, 2016-present

Professional Experience

  • Experience Design and Facilitation, Leadership Center for Clients, Deloitte, 2015-present
  • Business Designer, IDEO, 2014
  • Client Experience Designer, Deloitte, 2011-2013
  • Strategy and Operations Consultant, Deloitte Consulting, 2009-2013
  • Investment Analyst, YSO Capital Management LLC, 2006

Teaching

Degree Courses

2019-20

MKTG 346: Humor: Serious Business

YOU, oh fearless leader of the future (and maybe present). Are very important.You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

2018-19

MKTG 346: Humor: Serious Business

YOU, oh fearless leader of the future (and maybe present). Are very important.You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

MKTG 574: Rethinking Purpose

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

2017-18

MKTG 346: Humor: Serious Business

YOU, oh fearless leader of the future (and maybe present). Are very important. You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

MKTG 574: Rethinking Purpose

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

Stanford Case Studies

Bigger Than Bullsh*t: Brian Fugere (Deloitte) | M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab) | M371-2
Peter Seibert, Sophia Pink, Jennifer Aaker, Naomi Bagdonas2018
Humor Saves America: Jenn Bane (Cards Against Humanity) | M371-1
Peter Seibert, Naomi Bagdonas, Jennifer Aaker2018
Igniting Positive Action in Dark Times with Humor: Eric Gurian (Stand for Rights) | M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian2018
Leading with Humor: Leslie Blodgett (BareMinerals), David Hornik (August Capital), Anne Libera and Kelly Leonard (The Second City) | M367
Debra Schifrin, Jennifer Aaker, Naomi Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera2018
Mary Roach: Finding Levity in Heavy Subjects | M375
Paricha Duangtaweesub, Naomi Bagdonas, Jennifer Aaker2018
Mike Nemeth: Niche Humor and Six-Word Stories | M376
Scott Katalenich, Naomi Bagdonas, Jennifer Aaker2018
On Humor and Honey Badgers: Steve Reardon (Bill4Time) | M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon2018
The Power of Humor in the Olympic Journey | M374
Jordan Raney, Wendy Reicher, Vanessa Lide, Naomi Bagdonas, Jennifer Aaker 2018
Using Humor to Break the Status Barrier with Dick Costolo | M371-3
Peter Seibert, Sophia Pink, Naomi Bagdonas, Jennifer Aaker2018
Using Humor to Launch a Company: Sara Blakely (SPANX) | M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely2018

In the Media

Why Funny Leaders Are Better Leaders, According to 2 Stanford Professors
Inc., February 1, 2018
Humor in the Workplace
Gentry Magazine, September 2017
People fall off a 'humor cliff' when they start working — and it impacts your career more than you'd think
Business Insider, July 17, 2017

Insights by Stanford Business

written10 Most-Read Stories of 2017
December 4, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
writtenWhat Does the Word “Intelligence” Really Mean?
August 21, 2017
Stanford GSB professors suggest a reading list of articles and books related to the concept.
writtenHumor Is Serious Business
July 11, 2017
You are not as funny as you should be, and your company is suffering because of it.

School News

writtenHumor: Serious Business
September 28, 2017
Gentry Magazine learns how Stanford Professor Jennifer Aaker and Lecturer Naomi Bagdonas, MBA ’15 are bringing humor to the classroom and business world.
written2016 John Bates Clark Medalist Among New Faculty at Stanford GSB
November 2, 2016
This fall, the Stanford Graduate School of Business welcomed six new professors — including the 2016 winner of the prestigious John Bates Clark award, Yuliy Sannikov — and 11 lecturers.