Naomi Joanne Bagdonas

Naomi Joanne  Bagdonas
Lecturer, Marketing
Contact Info
Naomi JoanneBagdonas
Academic Area: 
Marketing

Academic Degrees

  • MBA, Stanford GSB, 2015
  • BA, Economics & Psychology, Claremont McKenna College, 2009

Academic Appointments

  • Lecturer, Stanford GSB, 2016-present

Professional Experience

  • Experience Design and Facilitation, Leadership Center for Clients, Deloitte, 2015-present
  • Business Designer, IDEO, 2014
  • Client Experience Designer, Deloitte, 2011-2013
  • Strategy and Operations Consultant, Deloitte Consulting, 2009-2013
  • Investment Analyst, YSO Capital Management LLC, 2006

Teaching

Degree Courses

2018-19

YOU, oh fearless leader of the future (and maybe present). Are very important.You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

2017-18

YOU, oh fearless leader of the future (and maybe present). Are very important. You will make critical and far-reaching economic, political, and social decisions in your quest beyond Stanford to change lives, change organizations, and change the...

We assume happiness is stable, an endpoint to achieve our goal to chase. It's not. Recent behavioral research suggests that the meaning of happiness changes every 5-10 years, raising the question: how might we build organizations and lives that...

2016-17

As children, we all possessed an innate understanding of the power of laughter, and most believed ourselves to be not just skilled in the craft of comedy, but uproariously funny. As we grew up, however, and particularly as we entered the world of...

Stanford Case Studies

Bigger Than Bullsh*t: Brian Fugere (Deloitte) | M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Designing Physical Space to Activate a Mindset of Levity: Gregg Spiridellis (JibJab) | M371-2
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink2018
Humor Saves America: Jenn Bane (Cards Against Humanity) | M371-1
Jennifer Aaker, Naomi Bagdonas, Peter Seibert2018
Igniting Positive Action in Dark Times with Humor: Eric Gurian (Stand for Rights) | M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian2018
Leading with Humor: Leslie Blodgett (BareMinerals), David Hornik (August Capital), Anne Libera and Kelly Leonard (The Second City) | M367
Debra Schifrin, Jennifer Aaker, Naomi Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera2018
On Humor and Honey Badgers: Steve Reardon (Bill4Time) | M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon2018
The Power of Humor in Leadership: Dick Costolo (Twitter) | M371-3
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink2018
Using Humor to Launch a Company: Sara Blakely (SPANX) | M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely2018

Insights by Stanford Business

December 4, 2017
Readers keyed into humor’s workplace value, the secret to improving communication skills, and advice from Sheryl Sandberg and Marc Andreessen.
August 21, 2017
Stanford GSB professors suggest a reading list of articles and books related to the concept.
July 11, 2017
You are not as funny as you should be, and your company is suffering because of it.

School News

September 28, 2017
Gentry Magazine learns how Stanford Professor Jennifer Aaker and Lecturer Naomi Bagdonas, MBA ’15 are bringing humor to the classroom and business world.
November 2, 2016
This fall, the Stanford Graduate School of Business welcomed six new professors — including the 2016 winner of the prestigious John Bates Clark award, Yuliy Sannikov — and 11 lecturers.