Quantitative Marketing PhD Alumni Conference

The Quantitative Marketing PhD Alumni Conference brings together Stanford PhD graduates — who are now faculty in marketing departments — to present their work to current faculty, PhD students, and more senior alumni from the PhD Program. This year’s conference will be held on April 15–16, 2022, at Stanford GSB.

The goal of this conference is to provide these graduates feedback on their presentations and further initiate discussion on improving quantitative marketing research among the Stanford community.

Organizing Committee

Konstantin Korotkiy

PhD Student
Marketing

Agenda

Friday, April 15, 2022

Time Event
8:00am – 9:00am Breakfast
9:00am – 12:00pm Presentations Part I 
12:00pm – 1:30pm Lunch
1:30pm – 5:00pm Presentations Part II
5:00pm – 8:00pm Dinner

Saturday, April 16, 2022

Time Event
8:00am – 9:00am Breakfast
9:00am – 12:00pm Presentations

2022 Presenters

Assistant Professor of Business Administration, Harvard Business School
Presentation: Gaming or Gambling? An Empirical Investigation of the Role of Loot Boxes in Video Games
Assistant Professor of Marketing, Simon Business School, University of Rochester
Presentation: Marketing & Experimentation for Behavioral Change: Adapting to Drought in California
Professor of Marketing, Anderson School of Management, UCLA
Presentation: Pitch Perfect: Targeting Curated Playlists in Digital Music Streaming
Assistant Professor of Marketing, Ross School of Business, University of Michigan
Assistant Professor of Marketing, Ross School of Business, University of Michigan
Assistant Professor of Marketing, Carroll School of Management, Boston College
Presentation: Consumer Choice and Corporate Bankruptcy
Associate Professor of Marketing, Booth School of Business, University of Chicago
Assistant Professor of Marketing, Leeds School of Business, University of Colorado Boulder
Associate Professor of Marketing, Kellogg School of Management, Northwestern University
Presentation: The Effect of Ads on Search: An Experimental Approach
Assistant Professor of Marketing, Kellogg School of Management, Northwestern University
Presentation: Search Frictions and Advertising in an Online Labor Market