Academic Areas

Stanford GSB faculty pursue research and teaching within seven academic areas.

Research is sparked by intellectual curiosity and enriched by interactions with other academics and business leaders around the globe. Many are engaged in multidisciplinary work that crosses scholarly boundaries within the school or take part in work that involves faculty from other schools or departments at Stanford University.

Courses are renewed constantly as knowledge gained through faculty research enters classrooms to enrich the experience of MBA and PhD students, Fellows in the Stanford MSx Program, and the executives and non-business students in our Executive Education and other non-degree programs.

Recent Publications

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing Science.
2018
Gabriel Doyle, Amir Goldberg, Sameer B. Srivastava, Michael C. Frank
Proceedings of the 55th Annual Meeting of the Association for Computational Linguistics. August
2017

Cultural fit is widely believed to affect the success of individuals and the groups to which they belong. Yet it remains an

...
Szu-chi Huang, Liyin Jin, Ying Zhang
Organizational Behavior and Human Decision Processes. July
2017, Vol. 141, Pages 1-15

The present research explores the shifting impact of sub-goals on human motivation as individuals move closer to goal attainment, and attributes this shift to the changing source of motivation at...

Mary E. Barth, Wayne R. Landsman, Daniel J. Taylor
The Accounting Review (In-Press). July
2017

This study examines the effect of the Jumpstart Our Business Startups Act (JOBS Act) on information uncertainty in IPO firms. The JOBS Act creates a new category of issuer, the...

Sudhir Voleti, V. “Seenu” Srinivasan, Pulak Ghosh
International Journal of Research in Marketing. June
2017, Vol. 34, Issue 2, Pages 325-335

Conjoint analysis continues to be popular with over 18,000 applications each year. Choice-based conjoint (CBC) analysis is currently the most often used method of conjoint analysis accounting for eight-tenths of...