Marketing Camp 2024

Join us for the second edition of the GSB Marketing Camp! We’re heading to the beautiful Santa Cruz, CA, for a two-day journey filled with engaging research talks, lively discussions, and fun social gatherings. Our schedule features talks from four esteemed guest speakers and group activities set against the breathtaking backdrop of Santa Cruz. We aim to create a memorable event that sparks inspiration and fosters connections.


May 8-9, 2024


Full Conference Agenda


Hilton Santa Cruz
6001 La Madrona Drive
Santa Cruz, CA 95060

Conference Speakers

Oded Netzer Image
Vice Dean of Research, Arthur J. Samberg Professor of Business, Columbia Business School
Seline Malkoc Image
Professor of Marketing, Fisher College of Business, Ohio State University
Oleg Urminsky Photo
Professor of Marketing, University of Chicago Booth School of Business
Wes Hartmann Image
The John G. McCoy-Banc One Corporation Professor of Marketing, Stanford University
Navdeep Sahni Image
Associate Professor of Marketing, Stanford University

Conference Organizers

Image Ada Aka
Assistant Professor of Marketing