Across the modern business landscape, marketing is undergoing rapid transformation, shaped by new technologies, evolving consumer values, and an interconnected global economy. Researchers from diverse disciplines are investigating these shifts by building on fundamental theories and methodologies, aiming to help businesses and society better understand and adapt to changing consumer behaviors and market forces.
Hosted by the Stanford Graduate School of Business, the Stanford GSB Marketing Camp invites external speakers to share cutting-edge scholarship on Consumer Behavior and Marketing Science, with a focus on rigorous methods and frontier topics. Through research talks, interactive discussions, and social events, we aim to foster intellectual exchange among scholars, strengthening the academic community by encouraging deeper exploration and dialogue on the most pressing questions in marketing