Marketing Seminars

Marketing seminars are held on Wednesdays from 12:00 to 1:15 pm, unless otherwise indicated.

Seminars are open to Stanford GSB faculty and PhD students, or by permission.

Spring 2019

Date, Time & Location Speaker Title
Apr 10
12:00-1:15
W332
Tami Kim
UVA Darden School of Business
(Meet the Speaker)
Pettiness in Social Exchange: Examining Risks & Rewards of Technology-Mediated Relationships 
Apr 17
12:00-1:15
W332
Eric Bradlow
The Wharton School, The University of Pennsylvania
(Meet the Speaker)
Using the Power Likelihood to Select Data Granularity 
Apr 24
12:00-1:15
W332
Carl Mela
Duke University Fuqua School of Business
(Meet the Speaker)
Monetizing Online Marketplaces joint paper with Hana Choi
May 01
12:00-1:15
P102
Tülin Erdem
NYU
(Meet the Speaker)
 
May 08
12:00-1:15
G102
Avner Shlain
UC Berkeley
(Meet the Speaker)
More than a Penny’s Worth: Left-Digit Bias and Firm Pricing
May 15
12:00-1:15
W332
Juliana Schroeder
UC Berkeley
(Meet the Speaker)
Improving civil discourse: Speaking is a more humanizing form of discourse than writing ( Abstract)
May 22
12:00-1:15
W332
Sarah Moshary
The University of Chicago Booth School of Business
(Meet the Speaker)
Deregulation through Direct Democracy: Lessons from Liquor Markets joint paper with Gaston Illanes
June 05
12:00-1:20
P102
Ph.D. Presentations  

Winter 2019

Date, Time & Location Speaker Title
Jan 16
12:00-1:15
W332
Julian McAuley
University of California San Diego
(Meet the Speaker)
Combining Economic and Behavioral Models for Product Recommendation and Design ( Abstract
Jan 23
12:00-1:15
P107
Uri Gneezy
UCSD
(Meet the Speaker)
Stakes & Mistakes 
Jan 30
12:00-1:15
P107
Michal Kosinski
Stanford GSB 
(Meet the Speaker
Psychological Profiling in the Digital Environment: Risk and Opportunities ( Abstract)  ( Related Paper
Feb 04
12:00-1:15
C105
Lennart Baardman
MIT
 
Learning Optimal Online Advertising Portfolios with Periodic Budgets 
Feb 13
12:00-1:15
W332
Josh Clarkson
University of Cincinnati
 
The Effect of Argument Order Expectancies on Advertisement Efficacy ( Abstract)
Feb 20
12:00-1:15
W332
Gui Liberali
Erasmus University Rotterdam
 
When Consumers Change: Multi-Armed Bandits meet HMM ( Abstract)
Feb 27
12:00-1:15
W332
Christopher Bryan
The University of Chicago Booth School of Business
(Meet the Speaker
Values alignment: An alternative to pragmatic appeals for behavior change ( Abstract
March 13
12:00-1:15
P107
Sachin Gupta
Cornell University
(Meet the Speaker
Spillover effects of outreach on paying patients at Aravind Eye Hospitals, India

Fall 2018

Date, Time & Location Speaker Title
Oct 03
12:00-1:15
P102
Martin Reimann
The University of Arizona
(Meet the Speaker
Experience theory, or how desserts are like losses: New behavioral and neurophysiological insights into how extreme reference points explain risk preferences for everyday experiences
Oct 08
12:00-1:30
E104
Lalit Jain
University of Washington
Large Scale Human Driven Data Collection for Preference and Similarity Learning 
Related papers: Paper 1, Paper 2
Oct 10
12:00-1:15
P102
Yufeng Huang
University of Rochester Simon Business School
(Meet the Speaker
Learning to Set Prices in the Washington State Liquor Market joint paper with Paul B. Ellickson and Mitchell J. Lovett
Oct 17
12:00-1:15
P102
Zijun(June) Shi
Carnegie Mellon University
 
Does Fast Fashion Increase the Demand for Premium Brands? A Structural Analysis 
Oct 24
12:00-1:15
P102
Rachel Meng
Columbia Business School
Self-Rewards and Cash (Dis) Incentives: Consequences for Effort, Integrity, and Habit Formation 
Oct 31
12:00-1:15
P102
Hana Choi
Duke University
Display Advertising Pricing in Exchange Markets
Nov 05
12:00-1:30
P102
Shunyuan Zhang
Carnegie Mellon University 
Can Lower-quality Images Lead to Greater Demand on AirBnB?
Nov 07
12:00-1:15
W104
Kristen Duke
UC San Diego, Rady
Guilt Dynamics: Consequences of Temporally Separating Decisions and Actions
Nov 14
12:00-1:15
P102
Eugina Leung
Rotterdam
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Nov 28
12:00-1:15
P102
John Turner
UC, Irvine
(Meet the Speaker)
Planning Online Advertising Using Lorenz Curves  joint paper with Miguel A. Lejeune
Dec 05
12:00-1:15
M101D
Sridhar Moorthy
University of Toronto (Visiting Stanford)
On the marketing of experience goods: the case of movies ( Abstract