Marketing Seminars

Find seminars on marketing that are open to Stanford GSB faculty and PhD students, or request permission to attend.

Marketing seminars are held on Wednesdays from 12:00 to 1:15 pm, unless otherwise indicated. Stanford GSB faculty may also schedule a session to meet the speaker individually.

Spring 2021

Date & Time Speaker Title
21 Apr 2021
12:00–1:15pm
Zoom
Alice Moon
The Wharton School, The University of Pennsylvania
When dollars don’t make sense: When and why “reasonable” willingness-to-pay can lead us astray (
05 May 2021
12:00–1:15pm
Zoom
Sylvia Hristakeva
UCLA
Legacy discounts in the market for national television advertising 
12 May 2021
12:00–1:15pm
Zoom
Joshua Schwartzstein
Harvard Business School
 
19 May 2021
12:00–1:15pm
Zoom
Alicea Lieberman
UCSD
 
26 May 2021
12:00–1:15pm
Zoom
Jonah Berger
The Wharton School, The University of Pennsylvania
 
02 Jun 2021
12:00–1:15pm
Zoom
Daria Dzyabura
New Economic School
 
09 Jun 2021
12:00–1:15pm
Zoom
Michelle Song
Stanford Graduate School of Business
 

Winter 2021

Date & Time Speaker Title
13 Jan 2021
12:00–1:15pm
Zoom
Ryan Dew
The Wharton School, The University of Pennsylvania
joint paper with Asim Ansari and Olivier Toubia ( )
20 Jan 2021
12:00–1:15pm
Zoom
Colin Camerer
Caltech
Machine-Learned Context-Sensitivity of Habits in Everyday Exercise and Handwashing
27 Jan 2021
12:00–1:15pm
Zoom
Davide Proserpio
USC Marshall School of Business
joint paper with Sherry He and Brett Hollenbeck
17 Feb 2021
12:00–1:15pm
Zoom
Lawrence Williams
University of Colorado Boulder
The Pursuit of Meaning and the Preference for Less Expensive Options joint paper with Nicole L. Mead
03 Mar 2021
12:00–1:15pm
Zoom
Alex Burnap
Yale School of Management
Design and Evaluation of Product Aesthetics: A Human-Machine Hybrid Approach ( )
10 Mar 2021
12:00–1:15pm
Zoom
Adrian Ward
University of Texas at Austin
 

Fall 2020

Date & Time Speaker Title
23 Sep 2020
12:00–1:30pm
Zoom
Chris Bechler
Stanford Graduate School of Business

Wendy De La Rosa
Stanford Graduate School of Business

Shreya Kankanhalli
Stanford Graduate School of Business
 
30 Sep 2020
12:00–1:15pm
Zoom
Keith Wilcox
Columbia Business School
joint paper with Youjung Jun and Sandra Matz
07 Oct 2020
12:00–1:15pm
Zoom
Xiao Liu
NYU
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping
21 Oct 2020
12:00–1:15pm
Zoom
Soheil Ghili
Yale School of Management
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance
28 Oct 2020
12:00–1:15pm
Zoom
Ayelet Israeli
Harvard Business School
joint paper with Florian Zettelmeyer, Jorge Silva-Risso and Fiona Scott Morton
04 Nov 2020
12:00–1:15pm
Zoom
Wendy Liu
UCSD
joint paper with Yidan Yin
11 Nov 2020
12:00–1:15pm
Zoom
Marissa Sharif
The Wharton School, The University of Pennsylvania
Just A Little Bit of Anticipation: The Impact Reward Anticipation on Persistence joint paper with Kaitlin Woolley
18 Nov 2020
12:00–1:15pm
Zoom
Itamar Simonson
Stanford Graduate School of Business