Marketing Seminars

Find seminars on marketing that are open to Stanford GSB faculty and PhD students, or request permission to attend.

Marketing seminars are held on Wednesdays from 12:00 to 1:15 pm, unless otherwise indicated. Stanford GSB faculty may also schedule a session to meet the speaker individually.

Spring 2025

Date & Time	Speaker	Title
Apr 02 12:00pm-1:15pm C106	Max Pachali Tilburg University	Sizing the Market for Plant-Based Meat Replacements joint paper with Bart J. Bronnenberg and Thomas Otter
Apr 09 12:00pm-1:15pm C106	Shunyuan Zhang Harvard University	Ambiguity in digital advertising Abstract
Apr 16 12:00pm-1:15pm C106	Elisabeth Honka University of California, Los Angeles	Online Tipping under an Evolving Social Norm: Implications for Platform Design joint paper with Mahsa Paridar, Mina Ameri
May 07 12:00pm-1:15pm C106	Vicki Morwitz Columbia University	The Fees Paradox: The Pain of Choice joint paper with Maren Hoff Abstract
May 14 12:00pm-1:15pm C106	(Ya Hui) Michelle See National University of Singapore
May 21 12:00pm-1:15pm C106	Emily Garbinsky Cornell University

Winter 2025

Date & Time	Speaker	Title
Jan 08 12:00pm-1:15pm G102	Shane Wang Virginia Tech	Exploring Cross-Modal Emotional Consistency in Multimedia Content
Jan 15 12:00pm-1:15pm G102	Angela Y. Lee Northwestern University	To Wait or Not to Wait: The Paradoxical Effects of Time Metaphors on Impatience Abstract
Jan 22 12:00pm-1:15pm G102	Avner Strulov-Shlain The University of Chicago, Booth School of Business	Firms have Partial Knowledge and they Partially Optimize: Evidence From A Reform
Jan 29 12:00pm-1:15pm BC130	Joshua Graff Zivin University of California, San Diego	Disparities In Pollution Capitalization Rates: The Role of Direct and Systemic Discrimination joint paper with Gregor Singer
Feb 05 12:00pm-1:15pm G102	K Sudhir Yale University	Using Advanced LLMs to Enhance Smaller LLMs: An Interpretable Knowledge Distillation Approach joint paper with Tong Wang and Dat Hong
Feb 12 12:00pm-1:15pm BC130	Garrett Johnson Boston University	Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment joint paper with Shunto J. Kobayashi and Zhengrong Gu
Feb 19 12:00pm-1:15pm G102	Joshua Dean The University of Chicago, Booth School of Business	Demand for Urban Exploration: Evidence from Nairobi joint paper with Gabriel Kreindler and Oluchi Mbonu
Feb 26 12:00pm-1:15pm G102	Zhenling Jiang University of Pennsylvania	A Pre-Trained Estimator for Consumer Search Model joint paper with Yanhao Max Wei
Mar 12 12:00pm-1:15pm G102	Nicholas Reinholtz University of Colorado Boulder

Fall 2024

Date & Time	Speaker	Title
Oct 09 12:00pm-1:15pm M109	Julia Levine Carey Business School at John Hopkins	Stopping Shopping at Stop and Shop? The Effects of Labor Strike on Consumer Demand joint paper with Sylvia Hristakev
Oct 16 12:00pm-1:15pm M109	Julian De Freitas Harvard Business School	Lessons From and App Update at Replika AI: Identity Discontinuity in Human-AI Relationships joint paper with Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Uğuralp
Oct 23 12:00pm-1:15pm M109	Elizabeth Friedman Columbia Business School	Duration-Free Judgments in Consumer Choice Targeting joint paper with Ravi Dhar Abstract
Oct 30 12:00pm-1:15pm BC332	Brett Hollenbeck University of California, Los Angeles	The Financial Consequences of Legalized Sports Gambling joint paper with Poet Larsen and Davide Proserpio
Nov 06 12:00pm-1:15pm M109	Walter W. Zhang University of Pennsylvania, The Wharton School	Optimal Comprehensible Targeting
Nov 13 12:00pm-1:15pm M109	Rebecca Hamilton Georgetown University	Customization and the Customer Journey: Longitudinal Effects on Loyalty joint paper with Suh Yeon Kim, Ti Kim and Michael Lewis Abstract
Nov 20 12:00pm-1:15pm M109	Joseph Goodman The Ohio State University	Are Critics More Credible? When Positivity is the Norm, Negative Reviewers are Perceived to be Less Credible joint paper with Junha Kim