Marketing Seminars

Marketing seminars are held on Wednesdays from 12:00 to 1:15 pm, unless otherwise indicated.

Seminars are open to Stanford GSB faculty and PhD students, or by permission.

Spring 2018

Date, Time & Location Speaker Title
April 4
12:00-1:15
P102
Federico Bumbaca
UC Irvine
(Meet the Speaker)
Scalable Estimation for Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models joint with Sanjog Misra and Peter E. Rossi
April 11
12:00-1:15
P102
Jason Abaluck
Yale School of Management
(Meet the Speaker
 
What Do Consumers Consider Before They Choose? Identification from Asymmetric Demand Responses joint with Abi Adams
April 18
12:00-1:15
P102
Aparna Labroo
Kellogg School of Management, Northwestern University
(Meet the Speaker
Food Insecurity Underlies Unhealthy Choices of Low-Income Consumers joint with Broderick Turner ( Abstract)
April 25
12:00-1:15
P102
Nan Chen
Haas School of Business, University of California Berkeley
(Meet the Speaker)
Estimating Airlines’ Dynamic Price Competition 
May 2
12:00-1:15
W104
Marnik Dekimpe
Tilburg University 
(Meet the Speaker)
The Future of Private-Label Markets: A Global Convergence Approach joint paper with Katrijn Gielens, Anirban Mukherjee, and Kapil Tuli
May 16
12:00-1:15
C105
Seenu Srinivasan 
Stanford Graduate School of Business 
It isn’t 4 P’s; It is Two Double P’s! Why Should Product & Price Precede Promotion & Place in New Product Marketing? ( Abstract
May 23
12:00-1:15
P102
Melanie Brucks
Stanford Graduate School of Business
Idea Generation: Insights for Firms, Consumers, and Virtual Teams
May 30
12:00-1:15
E102
Jessica Yu
Stanford Graduate School of Business
Search, Selectivity, and Market Thickness in a Two-Sided Market
June 6
12:00-1:15
P102
James Sams
Stanford Graduate School of Business
Learning the Quality of New Products From User Behavior and the Role of Peer Influence 

Winter 2018

Date, Time & Location Speaker Title
Jan 10
12:00-1:15
P102
Manuel Hermosilla
Johns Hopkins Carey Business School
(Meet the Speaker
Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings joint with Fernanda Gutierrez-Navratil and Juan Prieto-Rodriguez
Jan 17
12:00-1:15
C102
Harikesh Nair
Stanford Graduate School of Business 
Modern Data-Driven e-Commerce
Jan 24
12:00-1:15
P102
Szu-chi Huang 
Stanford Graduate School of Business 
Social Information Avoidance: When, Why, and How it is Costly in Goal Pursuit ( Abstract
Jan 31
12:00-1:15
P102
Ellen Evers
Haas School of Business, UC Berkeley
(Meet the Speaker
 
Elicitation-based preference reversals in consumer goods joint with Michael O’Donnell and Iris C. Lew
Feb 7
12:00-1:15
P107
Ming Hsu
UC Berkeley
(Meet the Speaker
 
Feb 14
12:00-1:15
P102
Donna Hoffman & Thomas Novak
George Washington University School of Business
(Meet the speaker
A Discovery-Driven Framework for Visualizing Emergent Consumer Experience from loT Interaction Data  
Related Paper; Related Paper
Feb 21
12:00-1:15
E104
Xinyu Cao
MIT Sloan School of Management
(Meet the Speaker
Prelaunch Demand Estimation joint with Juanjuan Zhang
Feb 28
12:00-1:15
P102
Brett Gordon 
Kellogg School of Management, Northwestern University
(Visiting Stanford GSB) 
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook joint with Florian Zettelmeyer, Neha Bhargava, and Dan Chapsky 
Mar 7
12:00-1:15
E247
Kathleen T. Li
The Wharton School, The University of Pennsylvania
(Meet the Speaker
Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods 
Mar 14
12:00-1:15
P102
Bilal Zia
The World Bank 
(Meet the Speaker)
Learning Business Practices from Peers: Experimental Evidence from Small-scale Retailers in an Emerging Market joint with Patricio S. Dalton, Julius Ruschenpohler, and Burak Uras

Fall 2017

Date, Time & Location Speaker Title
Sep 27
12:00-1:15
C102
Justin Huang
Stanford GSB
Visibility Incentives for Sellers in a Digital Goods Marketplace
Oct 4
12:00-1:15
P102
Kanishka Misra
Rady School of Management, University of California San Diego
(Meet the Speaker
 
Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments Joint with Eric M. Schwartz and Jacob Abernethy 
Oct 11
12:00-1:15
P102
Franklin Shaddy
The University of Chicago Booth School of Business
Seller Beware: How Bundling Affects Valuation Joint with Ayelet Fishbach
Oct 18
12:00-1:15
C102
Nadav Klein 
The University of Chicago Booth School of Business
Judging good and judging bad, through my eyes and through yours
Oct 25
12:00-1:15
P102
Wesley Hartmann
Stanford Graduate School of Business
Information versus Automation and Implications for Dynamic Pricing joint with Bryan K. Bollinger
Nov 1
12:00-1:15
C102
Julia Hur 
Kellogg School of Management, Northwestern University 
Paying for Performance: Performance Incentives Increase Desire for the Reward Object joint with Loran F. Nordgren
Nov 8
12:00-1:15
P102
Adam Smith
UCL School of Management 
(Meet the Speaker
Inference for Product Competition and Separable Demand joint with Peter E. Rossi, and Greg M. Allenby
Nov 15
12:00-1:15
P102
Andrey Simonov
Columbia Business School
(Meet the Speaker)  
Demand for (Un) Biased News: Government Control in Online News Markets joint with Justin Rao
Nov 29
12:00-1:15
P102
Yuichiro Kamada
Haas School of Business, University of California Berkeley
(Meet the Speaker
Timing of Trades, Welfare, and Price Dispersion joint with Ryota lijima