Explore all of the stories from the Autumn 2018 issue of Stanford Business magazine.
While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Most of these kids live in inner-city neighborhoods and some have never even been to the ocean, let alone visited true wilderness. We’re teaching them that life can be different from what they’ve had. —Lee Zimmerman, co-owner and operator of Evergreen Lodge