California School Conference

California School Conference (May 20, 2022) is a one-day conference specifically designed to provide feedback for, and promote interaction among, graduate students in behavioral marketing and behavioral decision-making from Stanford University, UC Berkeley, UCLA, USC, and UCSD.

The inaugural conference will include student presentations, a faculty panel, and social events. Along with graduate students, a number of faculty from each school will attend student presentations.


Friday, May 20, 2022
9:00 – 9:30am Breakfast & Welcoming Remarks
9:30 – 11:30am Student Presentations Part I
12:00 – 1:00pm Lunch
1:00 – 3:00pm Student Presentations Part II
3:30 – 4:30pm Faculty Panel
4:30 – 4:45pm Closing Remarks


Registration is now open until May 2. This event is capped at 50 attendees, so register as soon as possible. There is no conference registration fee, but lodging options can be limited in Palo Alto, so we highly recommend early booking.

Faculty Panelists

Assistant Professor of Marketing
UC Berkeley Haas
Assistant Professor of Marketing
Rady School of Management, UC San Diego
Assistant Professor of Marketing and Behavioral Decision Making


At this time, we plan to move forward with an in-person conference experience at the Stanford GSB in May. We will follow all in-person meeting protocols mandated by the California government, Stanford University, and Stanford GSB. We will keep you closely posted if the rules change.