Our research uses tools, such as behavioral nudges, to influence the behavior and decision-making of groups or individuals through positive reinforcement and indirect suggestions.
Understanding how choice architecture, social cues, and framing effects influence behavior has recently become a shared aim of academics, businesses, and governments, working to promote social welfare. For example, behavioral tools have proven successful at increasing voter turnout, encouraging policy compliance, and adopting best practice health behavior.
In the lab, we study how technology paired with social science insights can be used to “nudge” individuals and groups toward more socially beneficial behaviors — in educational apps, on social media platforms, and in online markets. Using flexible approaches for research design and analysis built on machine learning methods, we bring new insights to pressing research questions from across the social sciences. Our lab also develops public-facing tools for researchers to learn about and apply these methods, and collaborates with social scientists in academia, industry, and government.
Project Abstracts
Read about a few of the research projects the lab is currently working on.