Cover illustration of a figure walking through nature and reaching to the sky from the Spring 2020 issue of Stanford Business magazine.

Stanford Business Magazine

Insights

Illustration of gamers throwing balls. Credit: Rune Fisker
August 19, 2019
Written

How to Stay Ahead When the Rules Change

A Stanford business professor infiltrates the ever-shifting world of eSports to unearth new lessons in corporate adaptability.

Maker: Rickshaw Bagworks

A quick look inside a business that we cover in this issue.

Featured Story

Illustration of woman pushing a shopping cart and looking peaceful. Credit: Kim Salt
January 10, 2020
Written

Doreen Oliver, MBA ’02: What Matters to Me Now and Why

A Stanford GSB alumna revisits her original admissions essay and reflects on how her worldview has changed in the years since.

Insights

A woman presenting to colleagues. Credit: iStock/Portra
May 3, 2019
Written

Five Common Communication Mistakes (And How to Fix Them)

Learn how to be more effective at your next meeting or presentation.

Insights

Chip Conley, relaxed and laughing at his home.
January 10, 2020
Written

Hard Lesson: When Co-Investors Disagree

A legendary hotelier looks back at one of his biggest failures — and what he learned from it.

Insights

Illustration of four kittens playing on their backs with computer cursors about to click their bellies. Credit: Alvaro Dominguez
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.

Featured Story

Professor Robert E. Siegel teaches a class. Credit: Toni Bird
January 13, 2020
Written

Back to Class: The Industrialist’s Dilemma

This Stanford GSB course attracts CEOs from some of the world’s biggest corporations, who share how they’re navigating — or creating — digital disruption.

By the Numbers:
Stanford GSB Behavioral Lab

Recognition

Insights

Pregnant woman working from home office stock photo. Credit:iStock/damircudic
August 28, 2019
Written

Explain Career Gaps and Transitions on Your Resume

Relaunch expert Carol Fishman Cohen shares scripts that work when you’re getting back into the workforce or moving into a new field.

Insights

Illustration of a close up of a man’s shoes, which have been tied together. Credit: Alvaro Dominguez
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.

Insights

 Illustration of a tiny pink piggy bank being dwarfed by a very large pink piggy bank. Credit: Alvaro Dominguez
June 27, 2019
Written

Rising U.S. Inequality: How We Got Here, Where We’re Going

An economist and a business advisor discuss what might happen if the gap between rich and poor continues to grow.

Featured Story

Charles M. C. Lee holds the shadow box of fly-fishing flies given to him by students in one of his investment classes. | Toni Bird
January 13, 2020
Written

Office Artifact: What Fly-Fishing Taught Me About Investing

Stanford GSB accounting professor Charles M. C. Lee shares the story behind his favorite teaching keepsake.

Insights

Illustration of George Washington on the Dollar bill peeking through some bushes. Credit: Alvaro Dominguez
July 22, 2019
Written

Good News and Bad News on Tax Evasion

A tough new law made it much harder for American tax cheats to hide their money offshore. But a new study shows they haven’t given up.

Panelists: The Challenge of China

Quotes from the Stanford China Economic Forum, held at Stanford GSB on September 16, 2019.

Featured Story

Illustration of people holding up a school. Credit: Linn Fritz
August 15, 2019
Written

Dream Team: How Stanford GSB Alumni Helped Refocus a Struggling Nonprofit

Stanford GSB’s ACT program sends alumni into social impact organizations to strategically solve problems and plan for growth.

Artwork

Insights

Illustration of three women on a beer label. Credit: Amrita Marino
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.

Voices

Letters

Editor’s Note

That’s what Stanford GSB is about: change. Triply embedded in our motto (Change Lives, Change Organizations, Change the World), the promise of positive transformation permeates the institution — from its curriculum to its research to the physical space itself.

You are holding in your hands yet another product of that promise.

We have spent much of the past two years rethinking and recrafting Stanford Business magazine’s editorial and digital strategies, based on interviews and conversations with you. The most obvious alterations are physical: We revamped the nameplate, increased the trim size (the new magazine is taller and wider), replaced the typefaces, and adopted a design philosophy that encourages more visual storytelling.

But the most significant shift goes deeper than aesthetics. In our research, we learned that most of you remain lifelong students and continue to crave management insights from Stanford GSB’s faculty and community of experts. At the same time, you also want to stay connected to the campus and each other.

To that end, we are seeking out more stories designed to transport you back to the Farm. Our hope is that thumbing through this magazine will feel like a stroll through campus, where you get to eavesdrop freely on — and occasionally join — the fascinating conversations that abound.

Also sprinkled throughout these pages are new opportunities for you to interact with us and with each other, and we hunger for your engagement. We want to hear your comments, answer your questions, read your essays, help you connect. Because in the end, as always, this magazine is yours.

Letter from the Dean

That’s what Stanford GSB is about: change. Triply embedded in our motto (Change Lives, Change Organizations, Change the World), the promise of positive transformation permeates the institution — from its curriculum to its research to the physical space itself.

You are holding in your hands yet another product of that promise.

We have spent much of the past two years rethinking and recrafting Stanford Business magazine’s editorial and digital strategies, based on interviews and conversations with you. The most obvious alterations are physical: We revamped the nameplate, increased the trim size (the new magazine is taller and wider), replaced the typefaces, and adopted a design philosophy that encourages more visual storytelling.

But the most significant shift goes deeper than aesthetics. In our research, we learned that most of you remain lifelong students and continue to crave management insights from Stanford GSB’s faculty and community of experts. At the same time, you also want to stay connected to the campus and each other.

To that end, we are seeking out more stories designed to transport you back to the Farm. Our hope is that thumbing through this magazine will feel like a stroll through campus, where you get to eavesdrop freely on — and occasionally join — the fascinating conversations that abound.

Also sprinkled throughout these pages are new opportunities for you to interact with us and with each other, and we hunger for your engagement. We want to hear your comments, answer your questions, read your essays, help you connect. Because in the end, as always, this magazine is yours.