Stanford Business Magazine

Explore the Fall 2021 issue of Stanford Business — and see how people from all corners of the Stanford GSB community are coming together to change lives, organizations, and the world.

Dean’s Letter

As challenges like climate change raise questions about the purpose of business, Stanford GSB has an opportunity and responsibility to lead.

Respond. Reflect. Rethink.
Nearly two years into the global pandemic, Stanford GSB faculty are helping us understand what’s changed and what’s ahead.
Editor’s Note

“I’m a storyteller.” It’s the cliché that launched a thousand keynotes, elevator pitches, and social media bios, but there’s no denying the power of stories. They’re how we make sense of our experiences and express our hopes for the future. They let us explain ourselves to others and help us understand the world.

Stories are what brought me here. When I became editor of Stanford Business this spring, I had yet to lay eyes on the Change Wall or meet my new colleagues outside a Zoom screen. Yet even at a distance, it was clear that Stanford GSB was going to be a great place to look for meaningful stories.

The months since then haven’t disappointed. One of my first interviews was with George Jedenoff, MBA ’42, a 104-year-old with an enviable sense of perspective on his life. I’d soon learn that the optimism, curiosity, and sense of purpose he embodied are in abundance in the Stanford GSB community.

That spirit permeates this issue of Stanford Business. It’s in the stories of professors who are engaging head-on with life-and-death issues like vaccine distribution and kidney donation. It’s in the stories of the women of the Class of ’72 and in those of the students, alumni, and faculty members who are working to ensure that a wider range of stories are being heard. Because, as Professor Jeffrey Pfeffer sums it up “Everybody is telling a story.”

And that includes you. If you have an idea for a story you could imagine us telling in these pages, email us.

— Dave Gilson

Marketing, Math, and Microseconds
The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
Grit & Growth Podcast with Stanford Graduate School of Business
Listen

Hear the stories of entrepreneurs from Africa and South Asia and get practical business tips and proven management strategies from some of the world’s leading thinkers.

Yifan Wu

Voices