In its first century, Stanford Graduate School of Business has been on the bleeding edge, pivoting through game-changing and disruptive paradigm shifts that enabled thought leaders to move the needle. In short, it’s seen a lot of business buzzwords come and go.
Here’s a deep dive into some terms that have popped up over the years — from the enduring (brainstorm) to the forgotten (idea hamster) — and when they first appeared in the Stanford GSB alumni magazine and other GSB publications.
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