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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|M363A
Pedro M Gardete, Debra Schifrin
2016

In 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device...

|SM262
Robert A. Burgelman, Gang Zhang, Yanting Guo
2016

Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies...

|SI129
Laura Arrillaga-Andreessen, Sarah Murray
2016

The Laura and John Arnold Foundation (LJAF) was established in 2008 to improve the lives of individuals by strengthening our social, governmental, and economic systems.  Cofounders Laura and John Arnold sought to deploy the majority...

|SI127
Laura Arrillaga-Andreessen, Sarah Murray
2016

Established in 1999, the Michael & Susan Dell Foundation aims to transform the lives of children living in urban poverty through better health, education, and family economic stability.  Initially focusing on Central Texas, the foundation...

|M350
Jennifer Aaker, Stephany Yong, Jessica Dodson
2016

This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995,...

|OB93
Jeffrey Pfeffer
2016

Tristan Walker was a 32-year-old entrepreneur. A visionary thinker and Stanford GSB graduate, Walker had accomplished much in his short career, and had worked briefly at Twitter, Foursquare, and Andreessen Horowitz before founding his own...

|E595
Russell Siegelman, Matt Saucedo
2016

Noam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving informationBy massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he...

|P89
Ken Shotts, Geoffrey Otieno
2016

Psaltry International Limited was an agricultural processing company located in rural Nigeria.  The company refined cassava into high-quality food-grade starch, which was used in many consumer products.  As of 2016, Psaltry had 300 employees and...

|M365
Jennifer Aaker, Debra Schifrin
2016

In 2015, Federica Marchionni left her position as the president of the high fashion company Dolce & Gabbana USA to become the CEO of Lands’ End.  She came with a mandate to drive the $1.4...

|E613
Robert Siegel, Peter Seibert
2016

The purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new...

|M364
Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard
2016

This case describes how eBay Inc. CEO John Donahoe, leading a multibillion-dollar global technology company in a highly competitive and changing environment, embraced design thinking as a key ingredient of culture change and a catalyst...

|E528B
Robert Siegel
2016

500 Startups continued its expansion of accelerators and venture capital to cover a global footprint for underserved entrepreneurial markets between 2014 and 2016.  As investment returns began to occur, the organization looked to grow and...

|E605
Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal
2016

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...

|E597
Robert Siegel, Matthew Saucedo
2016

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

|E604
Robert E Siegel, Sara Rosenthal
2016

The SkinSpirit case tells the story of Lynn Heublein, an entrepreneur who started her career during the technology boom of the 1990s and eventually achieved success as a pioneer in the medical spa industry. In...

|E609
Robert Siegel, Sara Rosenthal
2016

Data centers represent the heart and lungs of the information technology industry, and typically include three major infrastructure components: servers, networking, and storage.  Servers are organized into cabinets, and connect to each other, to storage,...

|SM256
Stefan Reichelstein, Debra Schifrin
2016

In 2016, the €75 billion French multinational energy conglomerate ENGIE was massively transforming its strategic and operational imperatives toward renewable energy. The 200-year old company owned Europe’s biggest natural gas pipeline and was a major...

|E231
H. Irving Grousbeck, Mike Harkey
2016

David Dodson started the septic company roll-up Wind River Environmental after mixed results in his previous entrepreneurial ventures.  This case tracks three difficult situations faced by Dodson during his tenure as CEO and Chairman of...

|E559
David Dodson, Ryan Kissick
2016

The Laura Melton case examines several managerial challenges that Laura Melton encountered during her first year as chief financial officer (CFO) of the fictitious company Lucky & Baker.  Through Melton’s tribulations, the case provides an...

|OIT-112
Robert Chess, Matt Saucedo
2016

Blue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health...