Case Studies

In 2017, AmorePacific (AP) was the world’s seventh-largest cosmetics company, competing head-to-head with leading companies like L’Oréal and Estée Lauder. This case describes AP’s unique approach to beauty products, which reflected the corporate credo of...

By 2017, pervasive mobile connectivity and the rise of the on-demand economy resulted in an explosion of businesses attempting to fulfill immediate consumer demand in the food delivery market. A broad, secular shift was occurring:...

Innovium seeks to disrupt an entrenched space where little VC funding has flowed.  The experienced founding team came from the VC world and thus leverages a unique approach to customer innovation. By achieving product/market fit...

Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale...

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

Checkr, founded in 2014 by Daniel Yanisse and Jonathon Perichon, offered an innovative approach to background checks intended to disrupt the $1.8 billion industry, which was dominated by three incumbent firms—First Advantage, Sterling BackCheck, and...

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...