Case Studies

Melinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects...

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

This set of Humor: Serious Business “Caselet Studies” follows four visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter; Gregg Spiridellis – CEO and co-founder of JibJab; Jenn Bane - mastermind...

This case describes the 2016 market entry in California of an innovative construction system for housing: BONE Structure, developed by the Canadian company of the same name. The choice of this structural system and construction...

In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions...

The purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost:...

The case describes Xiaomi’s IPO application in 2018, which sheds light on the company’s finances and indicates a rebound from declining sales two years ago to a period of strong international growth. It also reveals...

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

In July 2018, Google’s Android software platform was fined $5 billion by the EU’s Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and...