Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E694
Robert E. Siegel, Blake Kavanaugh
2019

CircleUp was founded in 2012 as a marketplace that matched accredited investors to emerging consumer packaged goods companies. A tool that the team developed early-on to reduce the friction involved in finding and evaluating new...

|SM324
Yong Suk Jang, Mooweon Rhee, Tae-won Chey, William P. Barnett
2019

SK Group, one of Korea’s largest conglomerates, announced its Double Bottom Line (DBL) initiative in 2018. In January 2019, Chairman Tae-won Chey unveiled the company’s pledge not only to monitor and report SK’s social value,...

|RE142
Chris Mahowald, Bradley Mitchell
2019

In January 2011, Jeff Kelter and Bob Savage, the managing partners of KTR Capital Partners (KTR), convened an investment committee meeting in KTR’s New York City headquarters to decide whether to proceed with the acquisition...

|OB104
Jeffrey Pfeffer
2019

Jason Calacanis described himself as a serial entrepreneur, angel investor, and podcaster – and someone who had come a long way from the time he had to talk his way into Fordham University. Later, when...

|SM328
Kevin Schulman, Stacy Wood
2019

The Palo Alto Health System had three hospitals, 1,600 physicians, and over 1 million patients each year – and a new risk-based model that incentivized the prevention of illness, as well as early intervention in...

|OB94
Leah Weiss, Debra Schifrin
2019

The topic of mindfulness seemed ubiquitous in the health and business sectors in 2018. Both live and virtual mindfulness trainings in the workplace proliferated, becoming an accepted part of employee well-being activities in many organizations....

|L34
Glenn Carroll, Debra Schifrin
2019

In this 2019 case, Ed Rapp, retired group president and CFO of Caterpillar, recounts the positive impact that using a type of “self-talk” called an affirmation has had on his life and career. Affirmations are...

|SPM56A
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|SPM56B
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|SPM56C
George Foster, Christy Johnson
2019

On December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564...

|E686
Robert Siegel, Patrick Robinson
2019

Align Technologies was a leader in disrupting the orthodontist and dental markets with the original development of clear plastic aligners, which allowed for customized solutions to malocclusions, the incorrect alignment of teeth and jaws. Unlike...

|E692
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

This note examines the corporate venture capital (CVC) industry, which has played an increasingly large role in the global innovation ecosystem, especially in Silicon Valley, over the last decade. The contents of the note include:...

|E675
Stefanos Zenios, Matt Saucedo
2019

Fundbox provides students with an in-depth look at how a financial technology company prototyping learning systems that allowed the team to quickly learn about their users’ most critical pain points. Once the team establishes a...

|E660
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

Since its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation...

|E685
Shai Bernstein, Robert E. Siegel, Joseph N. Golden
2019

David Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral...

|SI150
Paul Brest, Debra Schifrin
2019

Despite its overall prosperity and booming economy, King County in Washington state faced persistent inequities in poverty, homelessness, and unemployment based on race and place. This case covers the period 2014 to 2019, during which...

|E679
David Dodson
2019

Bonuses are an important part of any CEO’s toolkit. This white paper outlines specific steps to follow in establishing or revamping a company’s bonus structure, and how this part of the compensation system can reward...

|E661
Peter Reiss, Jeffrey Conn
2019

This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could...

|ETH18A
Ken Shotts, Sheila Melvin
2019

This case provides an overview of the history and causes of the U.S. opioid epidemic. It begins with a history of opium and pain management, leading into a description of the current epidemic, its stages,...

|E678
David Dodson
2019

How much information is enough, when it comes to investor reports? For early CEOs, this white paper offers practical advice and best practices on the preparation of these reports. The best reports, the white paper...