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Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Minted in 2017: Designing a Profitable Brand

|SM275
Robert Siegel, Sylvia Kuyel
2017

Mariam Naficy (Minted CEO) and Melissa Kim (Minted COO) have grown the company to become a leader in the online printed cards, independent design and art market segments. As the business has continued to scale...

Repsol and YPF (C): Recovering Value

|P90 (C)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

Repsol and YPF (B): Considering Options

|P90 (B)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

Repsol and YPF (A): A Perfect Marriage?

|P90 (A)
Katherine Casey, Ken Shotts, Sheila Melvin
2017

Back in 1999, the Spanish oil company Repsol purchased 98 percent of the Argentine oil company YPF’s shares for more than $15 billion and changed its name to Repsol-YPF. At the time, the New York...

Pear VC

|E630
Robert Siegel, Ryan Kissick
2017

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...

Jennifer Dulski (B)

|E606B
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

Jennifer Dulski (A)

|E606A
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

Tableau: The Creation of Tableau Public

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2017

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

Checkr (A)

|E612A
Mark Leslie, Sara Rosenthal
2017

Checkr, founded in 2014 by Daniel Yanisse and Jonathon Perichon, offered an innovative approach to background checks intended to disrupt the $1.8 billion industry, which was dominated by three incumbent firms—First Advantage, Sterling BackCheck, and...

Checkr (B)

|E612B
Mark Leslie, Sara Rosenthal
2017

Part B of the case reveals the option Checkr chose to pursue, and engages the students in a discussion about the factors (operational, financial, cultural, etc.) they must consider in making such a decision as the CEO...

Atlassian: Sales

|E625
Kirk Bowman, James Lattin, Matt Saucedo
2017

Atlassian: Sales examines the company’s unique, no-touch sales model for enterprise products that help teams track projects, collaborate, and build products. The case explores how the company developed and sold its first product, JIRA, and...

The Rockefeller Foundation: Innovation in Social Finance

|SI142
Laura Arrillaga-Andreessen, Sarah Murray
2017

When Judith Rodin became president of The Rockefeller Foundation in 2005, she identified a pressing need to re-organize the foundation to meet the challenges in an increasingly complex world. Rodin also recognized that for philanthropy...

Guide to Managing Your First 100 Days as CEO

|E629
David Dodson, Susan Pohlmeyer
2017

Transitioning from your search into being a CEO can be an overwhelming experience. You have just spent months in due diligence, learning everything you can about the business you just acquired, and imagining all the...

An Interview with Shantanu Narayen, President and CEO of Adobe Systems

|E619
Andrew S. Rachleff, Ryan Kissick
2017

Founded by John Warnock and Charles (Chuck) Geschke in 1982, Adobe saw its first success with PostScript, a computer language that translated digital text and images from the computer screen onto a printed page.  In...

Paul English

|E620
David Dodson, Ryan Kissick
2017

The Paul English case examines several managerial challenges that Paul English encountered during his first year as founder and chief executive officer of the travel start-up Lola.  By highlighting a series of complex professional situations...

A Note on Getting the Most Out of Your Board Meetings

|E631
David Dodson, Susan Pohlmeyer
2017

In your first year as chief executive officer (CEO), you will encounter a host of management challenges and opportunities—all of which can be navigated more skillfully if you can tap into the insights and perspectives...

Invoice2Go in 2017: From Bootstrapped Business to Global Enterprise

|E627
Robert Siegel, Peter Seibert
2017

The Invoice2Go case follows CEO Greg Waldorf as he scales the company from small, Australian-based startup into a Venture-backed, global company. Particular issues explored include hiring new talent & building out the business organization, managing...

LiveRamp (B)

|E622 (B)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

LiveRamp (A)

|E622 (A)
Robert Siegel, Matt Saucedo
2017

The LiveRamp case follows the story of Anneka Gupta, Chief Product Officer of LiveRamp, from her early days with the company as a spinoff from Rapleaf, to the present day, where she manages a large...

23andMe

|E624
Robert Siegel, Sara Rosenthal
2017

The Human Genome project, sponsored by the U.S. Department of Energy and the National Institutes of Health, was launched in 1990 to identify all the approximately 20,000-25,000 genes in human DNA.  The project subsequently opened...

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Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.

Leadership in Focus

Leadership in Focus is a large collection of short videos that bring to life real-world business challenges and spark lively discussions aimed at improving executive skills. Each short video is accompanied by teaching notes for added context, suggested discussion questions and role-playing ideas to help engage groups of managers in learning experiences of their own. Leaders may also experience the cases online with opportunities to calibrate their thinking for actionable insights.

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