Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|SM296
Robert Chess, Cameron Lehman
2018

Dylan Smith, Co-Founder and CFO of Box, describes the various stages of founding the enterprise digital document and data storage company. At each financial raise, beginning with the very earliest family-and-friend money all the way...

|SM295
George Foster, Cameron Lehman
2018

Melody McCloskey, founder and CEO of StyleSeat, discusses the earliest stages of her hair-appointment booking platform, from bootstrapping to fundraising, from a potential business model pivot to potential obstacles in the future.

|SM297
Robert Chess, Cameron Lehman
2018

Fabien Beckers, Founder and CEO of Arterys, walks through the creation of his medical / AI imaging company, including the equity struggles of the founding team, building the right team and final the right channel...

|M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|SM300
Mike Speiser, Julie Makinen
2018

By 2015, MongoDB was seven years old and a so-called “unicorn,” a startup valued at more than $1 billion. MongoDB’s open-source software had been downloaded about 9 million times, and the company seemed to have...

|SM293
Mike Volpi, Dione Chen
2018

Sonos, a home audio equipment manufacturer known for pioneering wireless speakers that offered home listeners greater convenience and superior sound quality, had good reason to be optimistic in 2015. For the past several years, sales...

|SM294
John Glynn, Cameron Lehman
2018

Greg Milani, Senior Managing Director of the Stanford Management Company, considers how much of Stanford’s $27 billion endowment to allocate to early stage capital, taking into account the various pro’s and con’s of that allocation.

|SM299A
Mark Leslie, Scott Brady, Julie Makinen
2018

In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized...

|SM299B
Mark Leslie, Scott Brady, Julie Makinen
2018

In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized...

|SM299C
Mark Leslie, Scott Brady, Julie Makinen
2018

In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized...

|SM299D
Mark Leslie, Scott Brady, Julie Makinen
2018

In the #MeToo era, allegations of sexual assault and sexual misconduct pose difficult issues for employers, particularly when allegations surface about incidents that occurred prior to an employee’s term at the company. This case, fictionalized...

|SM291
David Dodson, Cameron Lehman
2018

Case follows Leila Janah, a Harvard-educated social entrepreneur, on her mission to “give work” – provide jobs, rather than just money, clothes or food – to those in impoverished communities overseas and in the United...

|E562B
Robert Siegel
2018

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

|SI146
Charles Ewald, Heidi Krauel Patel, Jaclyn Foroughi
2018

In the fall of 2017, Beneficial State Bank, a triple bottom line community development bank serving areas of California, Oregon, and Washington, had completed its fourth successive year of normalized profitability while continuing to...

|GS92
Hau Lee, Richard Chivaka
2018

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

|SM292
Steve Callander, Josh Richman, Julie Makinen
2018

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...

|SM287
Robert Siegel, Cameron Lehman
2018

MGM Resorts International was built as a gambling business. Over the past few decades, through its development of restaurants, live shows and musical performances, it has transformed into a fully-fledged entertainment company. Now, in 2018,...

|P93A
Steven Callander, Josh Richman, Cameron Lehman
2018

In 2015, the Nevada Public Utility Commission (PUC) passed a ruling that essentially eliminated net metering, dramatically reducing the compensation rate for home solar owners selling excess electricity back to the utility company. As a...