Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|M377
Sophia Pink, Sara Gaviser Leslie, Jake Poses, Debra Schifrin, Jennifer Aaker
2019

How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – this...

|A233
Anne Beyer, Jaclyn Foroughi
2018

Beginning in fiscal year 2018, a new and relatively unnoticed accounting rule took effect that had the potential for a major impact on the reported earnings of companies holding financial assets or owing financial liabilities....

|A234
Anne Beyer, Jaclyn Foroughi
2018

In July 2017, software and device giant Microsoft [NasdaqGS: MSFT] adopted a new accounting standard that market observers described as one of “the most historic accounting changes to hit the U.S. capital markets in decades.”...

|RE140
Chris Mahowald, Cody Evans, Brian Patterson
2018

Brian Patterson was the lead developer of a large office project in Moscow when the global financial crisis hit. His project, which had looked like it would be jaw-droppingly profitable just months before, was suddenly...

|E664
Howie Rosen, Steve Ciesinski, Matt Saucedo, Reema Shah
2018

The purpose of this case is to look at Aerobotic’s product market fit. The case examines how the Aerobotics founding team determined the best way to approach the agricultural drone market in South Africa. It...

|E665
Howie Rosen, Steve Ciesinski, Reema Shah
2018

The purpose of this case is to look at FarmFriend’s product market fit. The case examines how the FarmFriend founding team evaluated various business models through extensive market research and ultimately decided to launch a...

|SM304
William Barnett, Adam Markovitz
2018

Tubular Labs cofounders Allison Stern and Rob Gabel had jumped into the video analytics space, taking on the challenge of figuring out what data could be tracked, what companies would need, and the best ways...

|E638
George Foster, Ryan Rissick
2018

Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However,...

|SM290
Robert Burgelman, Sheila Melvin
2018

Bahwan CyberTek (BCT) was an IP-enabled technology company founded in 1999 by Sheikah Hind Bahwan (Hind) and S. Durgaprasad (DP). Over the years, it had grown into a global provider of innovative software products and...

|P94
Ken Shotts, Sheila Melvin
2018

This case describes President Donald Trump’s steel and aluminum tariffs of 2018. The case covers the recent history of U.S. trade protectionism in these industries, as well as the domestic and international politics surrounding the...

|SM314
Robert Siegel, Peter Seibert
2018

Headspace in 2018 examines the company as it charts a new trajectory. The case follows the point of view of Randhir Vieira, Head of Product at Headspace, and dives into several challenges and opportunities from...

|OB95
Jeffrey Pfeffer
2018

As a student at the Harvard Business School, Sadiq Gillani decided to focus his career on the airline industry. This case study explores Gillani’s strategic decisions to take positions with aviation consulting companies, start-up airlines,...

|E657
George Foster, Julie Makinen
2018

This case traces the journey of Juan Pablo Zorrilla and Javier Velasquez as they conceive the idea for a debt-settlement business in Mexico, develop the business, and expand it to Colombia, Argentina and Spain. Zorrilla...

|M374
Jordan Raney, Wendy Reicher, Vanessa Lide, Naomi Bagdonas, Jennifer Aaker
2018

There was nothing humorous about an athlete’s dreams of Olympic gold, or the mission statement and values of USA Water Polo, a nonprofit that trained elite athletes to compete in the highest levels of competition...

|M375
Paricha Duangtaweesub, Naomi Bagdonas, Jennifer Aaker
2018

Mary Roach established a name for herself with a series of humorous articles on the human body, then became a best-selling author of books like Stiff: The Curious Lives of Human Cadavers, and Gulp: Adventures...

|M376
Scott Katalenich, Naomi Bagdonas, Jennifer Aaker
2018

Mike Nemeth was a sophomore at West Point on 9/11. The atmosphere in the weeks that followed was somber, but Nemeth soon launched an underground humor factory, taping his mildly subordinate newspaper to the inside...

|RE141
Chris Mahowald, Hanna X. Tian, Melinda Ellis Evers
2018

Melinda Ellis Evers, a Bay Area native and Stanford GSB alumna, founded Ellis Partners (Ellis), a commercial real estate investment and development firm in 1993 together with her father and brother. One of Ellis’ projects...

|E656C
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656A
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...

|E656B
Charles O'Reilly, Lorraine Reid
2018

Brown Bag Films produced programming for Disney, Amazon, BBC, and Nickelodeon, reaching an audience of more than 100 million pre-school children around the world. This case examines the development of Brown Bag Films, which...