Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E675
Stefanos Zenios, Matt Saucedo
2019

Fundbox provides students with an in-depth look at how a financial technology company prototyping learning systems that allowed the team to quickly learn about their users’ most critical pain points. Once the team establishes a...

|E660
Robert A. Burgelman, Joseph N. Golden, Amit Sridharan
2019

Since its founding in the late 1990s, JetBlue Airways has been known as an innovator in the U.S. airline industry. This case explores how in the mid- to late-2010s, JetBlue sought to drive further innovation...

|E685
Shai Bernstein, Robert E. Siegel, Joseph N. Golden
2019

David Bladow and Matthew Schwab, close friends and former college roommates, left their jobs and moved to San Francisco to start a new venture together. After exploring the gifting industry, they ultimately focused on floral...

|SI150
Paul Brest, Debra Schifrin
2019

Despite its overall prosperity and booming economy, King County in Washington state faced persistent inequities in poverty, homelessness, and unemployment based on race and place. This case covers the period 2014 to 2019, during which...

|E679
David Dodson
2019

Bonuses are an important part of any CEO’s toolkit. This white paper outlines specific steps to follow in establishing or revamping a company’s bonus structure, and how this part of the compensation system can reward...

|E661
Peter Reiss, Jeffrey Conn
2019

This case examines the founding story of machine learning-enabled lending platform Mines and CEO Ekechi Nwokah. The case focuses on Nwokah’s exploration and initial analysis of the different potential verticals and geographies his team could...

|ETH18A
Ken Shotts, Sheila Melvin
2019

This case provides an overview of the history and causes of the U.S. opioid epidemic. It begins with a history of opium and pain management, leading into a description of the current epidemic, its stages,...

|E678
David Dodson
2019

How much information is enough, when it comes to investor reports? For early CEOs, this white paper offers practical advice and best practices on the preparation of these reports. The best reports, the white paper...

|E677
David Dodson
2019

Buying a company is a high-stakes and complex process, and involves an in-depth review of hundreds of pages of legal documents. This white paper gives a full listing of these important documents and what each...

|SM298B
Robert Burgelman, Martin Fischer, Margot Sutherland
2019

Jonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and...

|SM298A
Robert Burgelman, Martin Fischer, Margot Sutherland
2019

Jonas Spangenberg, CEO of BoKlok, an entrepreneurial industrialized construction venture focused on providing low-cost housing to a sharply defined, relatively low-price market segment, must identify and manage forces within three contexts as he develops and...

|E655
Mark Leslie, Matt Saucedo
2019

The Katerra case takes a deep dive into the opportunities to leverage disruptive technology in the global construction industry. The case analyzes the history of Katerra,a technology-driven offsite construction company and walks through each of...

|E676
George Foster, Joseph Golden
2019

MedAvante, a provider of clinical trial services and technology solutions to the pharmaceutical industry, struggled to find product/market fit for many years, because its innovative service offering met fierce resistance from other stakeholders in the...

|E644
Peter Ziebelman, Amadeus Orleans
2019

Mike Maples Jr. founded the micro-VC firm Floodgate in 2006, after a successful career as an entrepreneur with two startup IPOs under his belt. At the time, he had identified a group of overlooked founders...

|E674
Graham Weaver, Susan Pohlmeyer
2019

This case explores the various challenges that Senreve faced in hiring and retaining talent as a rapidly growing organization. The case first describes how the two co-founders developed a vision for their company, created a...

|E654
Robert E. Siegel, Amadeus Orleans
2019

The unexpected passing of Dave Goldberg in May 2015 triggered the most difficult period in the history of SurveyMonkey, a global online survey software company headquartered in the San Francisco Bay Area. In a state...

|ETH17
William Meehan III, Sheila Melvin
2019

This roleplay case is designed for two students. It begins, with part one, on a Friday morning in the San Francisco office of McKinsey & Company. Ryan Lane, an associate, and Gary Pinkus, chairman of...

|SI151
William Meehan III, Sheila Melvin
2019

King Philanthropies (KP) was a grant-making organization that employed a highly intentional and carefully targeted approach to philanthropy. It was guided by relentless pursuit of its mission: to alleviate extreme poverty by magnifying the impact...

|E672
Robert Chess, Amadeus Orleans
2019

From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with...

|E671
Mark Leslie, Amadeus Orleans
2019

After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending...