Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|ETH15-A
Ken Shotts, Neil Malhotra, Sheila Melvin
2018

In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions...

|ETH15-B
Ken Shotts, Neil Malhotra, Sheila Melvin
2018

In April 2018, Facebook co-founder and CEO Mark Zuckerberg was called to Capitol Hill to be the star witness at congressional hearings intended to examine Facebook’s “breaches of trust” with its users and “larger questions...

|SM310
Robert E. Siegel, Robert A. Burgelman, Jeffrey Conn
2018

The purpose of this case is to look at Autodesk’s cultural, organizational and technological challenges as the company undergoes a recent leadership transition. The case examines the strategic agenda enacted under Autodesk CEO Andrew Anagnost:...

|E662
Peter Kelly, H. Irving Grousbeck, Austin Yoder, Sara Rosenthal
2018

Since 1996, the Center for Entrepreneurial Studies at Stanford Graduate School of Business has conducted a series of studies on the performance of search funds. These studies endeavor to gather data and gain insight into...

|SM313
Gang Zheng, Yanting Guo, Robert A. Burgelman
2018

Xiaomi had 8.6 percent of its revenue and 39.3 percent of gross profits in 2017 coming from Internet services such as advertising and gaming on its MIUI user interface, which had 190 million monthly active...

|SM301
Robert A. Burgelman, Julie Makinen
2018

Stephen Pratt and Raj Joshi – two veterans of Infosys Consulting – decided in 2016 to launch Noodle Analytics (Noodle.ai) to provide AI capabilities to Fortune 1000 type companies under a SaaS-type business model....

|E652
Robert Siegel, Peter Seibert
2018

This case examines a series of challenges facing the Wikimedia Foundation as it sets its strategic course for the next decade. Topics include mission alignment, non-profit revenue models, technology evolution, regulation and the freedom of...

|SM307
Robert E. Siegel, Julie Makinen
2018

This case follows Silicon Valley software veteran Thomas Siebel as he launches a new company, C3, in 2009, and steers it through two major pivots – transforming the business from a firm focused on energy...

|SM176D
Robert Siegel, Robert Burgelman, Cameron Lehman
2018

In July 2018, Google’s Android software platform was fined $5 billion by the EU’s Antitrust Commission. This case follows Hiroshi Lockheimer, SVP at Google responsible for Android, Google Play, Chrome and ChromeOS, as he and...

|E645
George Foster, Amadeus Orleans
2018

Monisha Perkash cofounded Lumo Bodytech during an incubation program organized by Innovation Endeavors – the venture capital firm started by Eric Schmidt – in 2011. At the time, she had barely met her cofounders and...

|E651
Steve Ciesinski, Howie Rosen
2018

This note identifies the key issues that must be addressed in the creation of a viable venture, and provides an overview of the processes and techniques available to resolve the issues discussed.

Also...

|M367
Debra Schifrin, Jennifer Aaker, Naomi Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera
2018

“Leading with Humor” explores two major themes: 1) Why businesses should embrace and foster humor in the workplace, and 2) how individuals can bring humor and levity into their own organizations. The first section details...

|SM284
Robert Burgelman, Robert Siegel, Julie Makinen
2018

Long before Spotify had become a household name, and when Netflix was still mailing off DVDs to customers’ homes, Tien Tzuo had foreseen a major transformation in the business world: from one-off sales to subscription...

|SM306
William Barnett, Christy Johnson, Morgan Salama
2018

Innovium has been focusing on disrupting an entrenched space . After getting product market fit the company wrestles with how to scale up, how to build a strong culture and how to raise more funds....

|E648
David M. Dodson, Amadeus Orleans
2018

Andrea Jung became CEO of Avon Products Inc. in 1999 – the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the...

|E647
Michael Speiser, Amadeus Orleans
2018

Stride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to...

|M371-2
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M371-1
Jennifer Aaker, Naomi Bagdonas, Peter Seibert
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M371-3
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane...

|M373
Jennifer Aaker, Naomi Bagdonas, Steve Reardon
2018

Steve Reardon, CEO of Bill4Time, loved a good practical joke. But humor was more than just a side passion—it helped shape how Reardon operated as a CEO, and helped define the office culture he...