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Personalization in Email Marketing: The Role of Non-Informative Advertising Content.

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
Marketing Science.

Publication commas

2018
Marketing

Rethinking Time: Implications for Well-Being

Cassie Mogilner, Hal Hershfield, Jennifer Aaker
Consumer Psychology Review (forthcoming).

Publication commas

2018
Marketing

Cultivating Optimism: How to Frame Your Future during a Health Challenge

Donnel A. Briley, Melanie Rudd, Jennifer Aaker
Journal of Consumer Research (forthcoming). December

Publication commas

2017
Marketing

Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products

Bella Rozenkrants, S. Christian Wheeler, Baba Shiv
Journal of Consumer Research (forthcoming) . December

Publication commas

2017
Marketing

Alignment at Work: Using Language to Distinguish the Internalization and Self-Regulation Components of Cultural Fit in Organizations

Gabriel Doyle, Amir Goldberg, Sameer B. Srivastava, Michael C. Frank
Proceedings of the 55th Annual Meeting of the Association for Computational Linguistics. August

Publication commas

2017
Organizational Behavior, Big Data

Deflation Risk

Matthias Fleckenstein, Francis A. Longstaff, Hanno Lustig
The Review of Financial Studies. August

Publication commas

2017, Vol. 30, Issue 8, Pages 2719-2760
Finance

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments

Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta
Management Science. August

Publication commas

2017, Vol. 63, Issue 8, Pages 2688-2705
Marketing

Multi-Category Competition and Market Power: A Model of Supermarket Pricing

Øyvind Thomassen, Howard Smith, Stephan Seiler, Pasquale Schiraldi
American Economic Review. August

Publication commas

2017, Vol. 107, Issue 8, Pages 2308-2351
Marketing

Technology in Agribusiness: Opportunities to Drive Value

Hau L. Lee, Haim Mendelson, Sonali Rammohan, Akhil Srivastava
Value Chain Innovation Initiative. August

Publication commas

2017
Operations, Information & Technology, Supply Chain

A Skeptical View of Financialized Corporate Governance

Anat R. Admati
Journal of Economic Perspectives. July

Publication commas

2017, Vol. 31, Issue 3, Pages 131-150
Finance

Corporate Governance Data: Failure, Fraud, and Scandal

David F. Larcker, Brian Tayan
CGRI Quick Guide Series. Corporate Governance Research Initiative, July

Publication commas

2017
Accounting, Corporate Governance

Kernel-Based Regularized Least Squares in R (KRLS) and Stata (krls)

Jeremy Ferwerda, Jens Hainmueller, Chad J. Hazlett
Journal of Statistical Software. July

Publication commas

2017, Vol. 79, Issue 3, Pages 1-26
Political Economy

Step by Step: Sub-Goals as a Source of Motivation

Szu-chi Huang, Liyin Jin, Ying Zhang
Organizational Behavior and Human Decision Processes. July

Publication commas

2017, Vol. 141, Pages 1-15
Marketing

The JOBS Act and Information Uncertainty in IPO Firms

Mary E. Barth, Wayne R. Landsman, Daniel J. Taylor
The Accounting Review (In-Press). July

Publication commas

2017
Accounting

The Best of All Possible Worlds: Unraveling Target Price Optimism Using Analysts' Scenario-Based Valuations

Peter R. Joos, Joseph D. Piotroski
Review of Accounting Studies (forthcoming). June

Publication commas

29, 2017
Accounting

Disambiguating Authenticity: Interpretations of Value and Appeal

Kieran O'Connor..., Glenn R. Carroll, Balázs Kovács
PLOS ONE. June

Publication commas

26, 2017, Vol. 12, Issue 6
Marketing, Organizational Behavior

Changing Company Culture Requires a Movement, Not a Mandate

Bryan Walker, Sarah A. Soule
Harvard Business Review. June

Publication commas

20, 2017, Pages 2-6
Organizational Behavior

An Approach to Improve the Predictive Power of Choice-Based Conjoint Analysis

Sudhir Voleti, V. “Seenu” Srinivasan, Pulak Ghosh
International Journal of Research in Marketing. June

Publication commas

2017, Vol. 34, Issue 2, Pages 325-335
Marketing

CEO Compensation: A Guide to Understanding Concepts of Corporate Governance

David F. Larcker, Brian Tayan
Core Concepts Series. June

Publication commas

2017
Accounting, Corporate Governance

Clarifying the Link Between Job Satisfaction and Absenteeism: The Role of Guilt Proneness

Francis J. Flynn, RL Schaumberg
The Journal of Applied Psychology. June

Publication commas

2017, Vol. 102, Issue 6, Pages 982-992
Organizational Behavior
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