Browse abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
For publicly available cases in this collection, Harvard Business Publishing and Ivey Publishing distribute in North America, and The Case Centre and IESE Publishing in Europe.
Search the database of case studies or narrow your results by keyword, academic area, center, or initiative. Many of our cases are available to download at no charge.
PayJoy cofounders Doug Ricket and Gib Lopez, both members of the Stanford GSB MBA class of 2014, launched PayJoy in 2014 to provide access to credit to those living in emerging markets. In the early days of the company’s history, PayJoy financed a…
This case examines the founding of Greentech Capital Advisors in 2009, presenting the critical dilemma faced by investment banking veteran Jeff McDermott: how aggressively should he pursue a promising but undeveloped market opportunity in sustainable…
This case explores Rachel Carlan’s challenge as the newly appointed Chief Investment Officer of EcoPlanet Asset Management (EPAM), a multi-billion dollar portfolio within Luke Walter’s family office. Walter wants his largest pool of assets to directly…
This case examines the founding of Greentech Capital Advisors in 2009, presenting the critical dilemma faced by investment banking veteran Jeff McDermott: how aggressively should he pursue a promising but undeveloped market opportunity in sustainable…
Through the controversial decisions of Coinbase and Basecamp to ban political discussions in the workplace, this case explores the tension between maintaining focus on business objectives versus engaging with broader social issues, and whether political…
When Lauren Dunford cofounded the start-up that would become Guidewheel, she initially wanted to make an impact on energy sustainability in Kenya. But when her company’s power-monitoring technology struggled to find product-market fit in factories…
In April 2023, Alexandr Wang, CEO of Scale AI, faced a pivotal decision that would shape the future of his company. Having achieved remarkable success in providing labeled data for autonomous vehicles (AVs), Scale AI was at a crossroads as generative AI…
In the face of unprecedented growth and high-stakes decisions, Gaston Taratuta, CEO and co-founder of Aleph Group, must navigate a critical juncture in the company’s trajectory. During the pandemic, Aleph received multiple acquisition offers, including an…
This case study explores the journey of Charlotte Meerstadt, a climate-focused entrepreneur, and the development of her startup, Fram Energy. Inspired by a personal challenge with solar panels on her rental property, Meerstadt identified a critical market…
Steve Katz and Dr. Jeff Schor founded PM Pediatrics in 2005 with the goal of transforming pediatric urgent care. Their research showed that over 90 percent of children’s emergency room visits were for injuries and illnesses that could have been treated in…
In 2024, Nithya Ramanathan, CEO and co-founder of Nexleaf Analytics, faced a critical strategic decision. Over the past decade, Nexleaf had revolutionized vaccine preservation in low-income countries through ColdTrace, an IoT-based remote temperature…
This case centers on Madhu Shetti, CEO and founder of Balmere, a company developing skincare products for individuals undergoing cancer and autoimmune therapy. After hearing the struggles of cancer survivors during a support meeting, Shetti is driven to…
This case centers on Madhu Shetti, CEO and founder of Balmere, a company developing skincare products for individuals undergoing cancer and autoimmune therapy. After hearing the struggles of cancer survivors during a support meeting, Shetti is driven to…
Shanna Tellerman, the visionary founder and CEO of Modsy, a pioneering 3D design and e-commerce platform, faced a tumultuous journey marked by rapid growth and unforeseen challenges. Launched in 2015, Modsy aimed to revolutionize the home design industry…
