Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|E672
Robert Chess, Amadeus Orleans
2019

From quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with...

|E671
Mark Leslie, Amadeus Orleans
2019

After selling SeaMicro, Inc. to AMD, in 2012, Andrew Feldman started a process he called “lightly sifting”, trying to stay updated on the ideas and businesses being built in Silicon Valley. Eventually, he started spending...

|E673A
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E673B
Robert E. Siegel, Amadeus Orleans
2019

From his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had...

|E650
Peter Kelly, Cameron Lehman
2019

Amanda Bradford, founder and CEO of The League dating app, works through growth challenges including fundraising, Millennial hires, and executive team building.

|SM272A
Yossi Feinberg, Debra Schifrin, Derek Dicker
2019

This case details how semiconductor company PMC-Sierra implemented different corporate entrepreneurship strategies to take advantage of two major industry disruptions: 1) the transition from hard disk drives to solid state drives; and 2) the rise...

|SM272B
Yossi Feinberg, Debra Schifrin, Derek Dicker
2019

The (B) case starts with PMC-Sierra’s decision to acquire for $100 million a solid state drive controller business, which included a prototype and a team of 50 people. The company also acquired intellectual property required...

|SM320B
Yossi Feinberg, Sheila Melvin
2019

Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved...

|SM320A
Yossi Feinberg, Sheila Melvin
2019

Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved...

|SM317
Mooweon Rhee, Dongyoub Shin, William P. Barnett
2019

JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal...

|SM315
Robert Siegel, Jocelyn Hornblower
2019

SM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how...

|M377
Sophia Pink, Sara Gaviser Leslie, Jake Poses, Debra Schifrin, Jennifer Aaker
2019

How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – this...

|OIT115
Stefanos Zenios, Julie Makinen
2018

In 2000, Boeing was scrambling to define itself for the 21st century. The American aviation leader was facing an existential threat from its European competitor, Airbus. In 1999, Airbus had passed Boeing in total sales,...

|E640A
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|E640B
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|P96
Steven Callander, Jeffrey Conn, Hencye Sights
2018

This note examines the economic and political impact of the Australian government’s deregulation and climate change policies, as well as a slew of additional corresponding market factors, on Australia’s energy and electricity markets. Since the...

|OIT112
Robert Chess, Julie Makinen
2018

Paul Markovich felt that a time bomb was ticking inside his industry. Each year, the cost of healthcare was rising steadily, while incomes were only inching upward. In 2018, the median income for a family...

|SI140
Charles Ewald, Heidi Krauel Patel, Jaclyn Foroughi
2018

In late March 2017, Clara Miller, director and president of the F.B. Heron Foundation (“Heron”), a philanthropic institution focused on helping people help themselves out of poverty, sat down to put the finishing touches on...

|E658A
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...

|E658B
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...