Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

|SM320B
Yossi Feinberg, Sheila Melvin
2019

Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved...

|SM320A
Yossi Feinberg, Sheila Melvin
2019

Intrapreneurship at Nokia Software, or I at NS, was a program created in 2017 to give Nokia Software’s 10,000 employees the opportunity to submit ideas for products, services, or solutions that delivered new capabilities, solved...

|SM317
Mooweon Rhee, Dongyoub Shin, William P. Barnett
2019

JTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal...

|SM315
Robert Siegel, Jocelyn Hornblower
2019

SM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how...

|M377
Sophia Pink, Sara Gaviser Leslie, Jake Poses, Debra Schifrin, Jennifer Aaker
2019

How do companies foster a sense of meaning and purpose – for employees and for customers? There were multiple benefits to this approach, including increased job satisfaction as well as greater customer engagement – this...

|E640A
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|E640B
Laura Hattendorf, Peter Seibert
2018

The EarthEnable case focuses on the challenges a social enterprise can face as it grows from a business plan in the classroom to a fully-fledged enterprise. Particular focus is placed on marketing strategy, sales strategy,...

|P96
Steven Callander, Jeffrey Conn, Hencye Sights
2018

This note examines the economic and political impact of the Australian government’s deregulation and climate change policies, as well as a slew of additional corresponding market factors, on Australia’s energy and electricity markets. Since the...

|OIT112
Robert Chess, Julie Makinen
2018

Paul Markovich felt that a time bomb was ticking inside his industry. Each year, the cost of healthcare was rising steadily, while incomes were only inching upward. In 2018, the median income for a family...

|SI140
Charles Ewald, Heidi Krauel Patel, Jaclyn Foroughi
2018

In late March 2017, Clara Miller, director and president of the F.B. Heron Foundation (“Heron”), a philanthropic institution focused on helping people help themselves out of poverty, sat down to put the finishing touches on...

|E658A
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...

|E658B
Fern Mandelbaum, Dione Chen
2018

Code2040 is a not-for-profit organization founded by two Stanford MBA classmates to build pathways for black and LatinX college students to gain experience with technology companies and successfully launch careers after graduation. This case continues...

|SM266B
Alyssa Rapp, Jaclyn Foroughi
2018

In late 2016, Courtney Kingston, founder of Kingston Family Vineyards (“Kingston”), a two-decade-old vineyard located on a century-old farm in the hills of the Casablanca Valley—one of Chile’s premium wine regions—was reflecting upon discussions that...

|A233
Anne Beyer, Jaclyn Foroughi
2018

Beginning in fiscal year 2018, a new and relatively unnoticed accounting rule took effect that had the potential for a major impact on the reported earnings of companies holding financial assets or owing financial liabilities....

|A234
Anne Beyer, Jaclyn Foroughi
2018

In July 2017, software and device giant Microsoft [NasdaqGS: MSFT] adopted a new accounting standard that market observers described as one of “the most historic accounting changes to hit the U.S. capital markets in decades.”...

|RE140
Chris Mahowald, Cody Evans, Brian Patterson
2018

Brian Patterson was the lead developer of a large office project in Moscow when the global financial crisis hit. His project, which had looked like it would be jaw-droppingly profitable just months before, was suddenly...

|E664
Howie Rosen, Steve Ciesinski, Matt Saucedo, Reema Shah
2018

The purpose of this case is to look at Aerobotic’s product market fit. The case examines how the Aerobotics founding team determined the best way to approach the agricultural drone market in South Africa. It...

|E665
Howie Rosen, Steve Ciesinski, Reema Shah
2018

The purpose of this case is to look at FarmFriend’s product market fit. The case examines how the FarmFriend founding team evaluated various business models through extensive market research and ultimately decided to launch a...

|SM304
William Barnett, Adam Markovitz
2018

Tubular Labs cofounders Allison Stern and Rob Gabel had jumped into the video analytics space, taking on the challenge of figuring out what data could be tracked, what companies would need, and the best ways...

|E638
George Foster, Ryan Rissick
2018

Established in 2010, the endurance event start-up Tough Mudder experienced rapid international expansion in the years following the company’s inception. By 2013, the company had developed a cult-like following and an extremely powerful brand. However,...