Bonnier News Group in 2023:Sustaining Profitable Digital Growth

By Robert Burgelman, Sheila Melvin
2023 | Case No. SM370 | Length 33 pgs.
This case is the third in a series that explores how the storied Swedish media company, Bonnier News, is transforming itself to succeed in the digital era. This case picks up from 2019 and follows the Bonnier News management team as it crafts and implements a strategy to succeed in the rapidly transforming media landscape and increasingly fraught geopolitical environment. Their goals as they do so are to sustain profitable digital growth for Bonnier News; increase the reach and relevance of their papers; bring more value to more readers; and become a leader in European business media while continuing to develop a successful, sustainable, and scalable business. Success was essential, even existential—indeed, in their view, democracy itself was riding on it.

Also see: SM251: Bonnier News in 2016 and Beyond: Balancing Legacy and Innovation

SM327: Bonnier News In 2019: Driving Take-Off of Digital Publishing

Learning Objective

To understand the strategy of a major family-owned Swedish media company as it successfully adapts to the digital era and the evolving media landscape.
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