Bonnier News In 2019: Driving Take-Off of Digital Publishing

By Robert Burgelman, Sheila Melvin
2019 | Case No. SM327 | Length 42 pgs.
When Anders Eriksson was appointed CEO of Bonnier News in June 2016, he took the helm of a storied Swedish media business in the midst of a momentous transformation. Bonnier News included three of Sweden’s most important newspapers—Dagens Nyheter (DN), the national paper of record; Dagens Industri (DI), the top business daily; and Expressen, a tabloid that reached roughly half of the country’s population—and the southern Swedish daily HD–Sydsvenskan. But the digital age had presented multiple challenges to each of these entities, and to media enterprises worldwide, and Bonnier had grappled with its response to the changing environment. It was Eriksson’s task to set Bonnier News on a growth trajectory that would eventually lead to take-off. This case explores Bonnier’s restructuring; group level strategic leadership; development of group-level digital competencies; and business-level strategies.

Learning Objective

Understanding the strategic transformation and digital take-off of the family-owned Swedish newsgroup, Bonnier News.
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