Behavioral Lab

As part of the Research Hub, the Behavioral Lab is an interdisciplinary laboratory designed for the study of human subjects.

Conduct Research

Lab resources are available to all Stanford GSB faculty and PhD students to support research that uses human participants, whether your focus is organizational behavior, behavioral marketing, political economics, or behavioral economics.

“The research support I’ve received from the Behavioral Lab has been absolutely excellent in the past year, and I view it as an extremely valuable asset for my work and for the GSB.” — Stanford GSB Faculty Member

Participate in a Study

Stanford GSB researchers are looking for participants willing to take part in organizational and marketing studies. You may participate either in-person in our lab or online on your home computer.

“The studies I take in the Behavioral Lab are always so interesting and I see how behavioral research is conducted!” — Behavioral Lab Participant

Contact Us

Get in touch with us if you’d like to participate in a study or conduct human behavioral research.

Stanford GSB Research Hub

The Behavioral Lab is part of the Research Hub, a multi-unit organization providing tailored research support services to the GSB.