Marketing Requirements: Behavioral Track

I. Preparation

As preparation for the program requirements, some marketing students, depending on their previous preparation, find it useful to complete the courses below or the equivalent in the summer prior to the first year or during the first year. Questions concerning what constitutes adequate preparation should be directed to the doctoral liaison.

Topic Courses
Probability Econ 50M: Mathematical Preparation for Economics

II. Course Requirements

All required courses must be taken for a grade (not pass/fail or credit/no credit).  Exceptions are made if the required course is offered pass/fail or credit/no credit only. Each course must be passed with a grade of P or B- or better. Substitutions of required courses (typically sought because a required course is not offered in the quarter of choice) require approval from the faculty liaison. Waiving a course requirement based on similar doctoral level course completed elsewhere requires the approval of the course instructor, faculty liaison, and the PhD Program Office.

Requirement Courses
Required
(9 courses)
  • MKTG 641 Behavioral Research in Marketing I
  • MKTG 642 Behavioral Research in Marketing II: Consumer Behavior
  • MKTG 622 Behavioral Research in Marketing III: Consumer Behavior Classics
  • MKTG 661 Attitudes and Persuasion
  • GSBGEN 646 Behavioral Decision Making
  • PSYCH 212 Social Psychology
  • PSYCH 252 Statistical Methods of Behavioral and Social Sciences
  • PSYCH 253 Statistical Theory, Models, and Methodology
  • MKTG 644 Quantitative Research in Marketing

III. Practicum

Students are required to sign up for either research or teaching practica each quarter of enrollment. Below is a description of the practica requirements for behavioral marketing students.

Year 1: Regularly attend and participate in the marketing seminar. Work with a different marketing faculty in autumn, winter, and spring quarters for initial research exposure.

Years 2 - 5: Regularly attend and participate in the marketing seminar. Continue research work with faculty of student’s choice.

IV. Summer Research Papers

The student will submit the first summer research paper by the end of the autumn quarter in the second year. This first summer research paper will be presented to the faculty early winter quarter. The second summer research paper is due by the end of autumn quarter in the third year, and should be presented to the faculty early winter quarter in the third year.

V. Field Exam

Students take the field exam in the summer after their first year. The faculty liaison will provide more information about the exam closer to the date of the exam.

VI. Teaching Requirement

One quarter of course assistantship or teaching practicum. Requirement must be completed prior to graduation.

VII. Candidacy

Admission to candidacy for the doctoral degree is a judgment by the faculty of the student’s potential to successfully complete the requirements of the degree program. Students are required to advance to candidacy by September 1 before the start of their fourth year in the program.

VIII. University Oral Exams

The oral examination is a defense of the dissertation work in progress. The student orally presents and defends the thesis work in progress at a stage when it is one-half to two-thirds complete. The oral examination committee tests the student on the theory and methodology underlying the research, the areas of application and portions of the major field to which the research is relevant, and the significance of the dissertation research. Students are required to successfully complete the oral exams by September 1 before the start of their fifth year in the program.

IX. Dissertation

The doctoral dissertation is expected to be an original contribution to scholarship or scientific knowledge, to exemplify the highest standards of the discipline, and to be of lasting value to the intellectual community. The marketing faculty defer to the student’s Dissertation Reading Committee to provide general guidelines (e.g. number of chapters, length of dissertation) on the dissertation.