Marketing for Environmental Sustainability Conference

As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change.

About the Sustainability Research Conference Series

The Stanford Initiative on Business and Environmental Sustainability Research Conference Series is hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability.


January 7–8, 2023


Stanford University campus

This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions. The conference seeks papers empirically studying the topic of environmental sustainability using perspectives from marketing, economics, and related fields.


Saturday, January 7, 2023: 12:00pm–8:00pm
Sunday, January 8, 2023: 8:30am–3:00pm

Full Conference Agenda

Conference Application

Conference attendance will be limited.

Conference Organizers

Associate Professor of Marketing & George A. Kellner Faculty Fellow, NYU Stern

Important COVID-19 Restrictions

  • By registering for this event/conference, you agree to follow all Stanford University, Santa Clara County, and California State COVID-19 guidelines. Future public health restrictions may necessitate the postponement of the event/conference.
  • View the latest COVID-19 criteria for visitors and additional requirements for international travelers, if applicable.
  • If you are experiencing symptoms of upper respiratory illness, please refrain from attending the event.
  • If you test positive for COVID-19 within ten days of your attendance at the event, please fill out this General COVID-19 Case Reporting Form.