Marketing for Environmental Sustainability Conference

As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change. This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions.

About the Sustainability Research Conference Series

The Stanford Initiative on Business and Environmental Sustainability Research Conference Series is hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability.

Conference participants examined papers empirically studying the topic of environmental sustainability using perspectives from marketing, economics, and related fields.


Saturday, January 7, 2023: 12:00pm–8:00pm
Sunday, January 8, 2023: 8:30am–3:00pm

Full Conference Agenda

Stanford Initiative on Business & Environmental Sustainability: Podcast

Listen as Professor William P. Barnett and Stanford student Ingrid Ackermann host a discussion with faculty members Wesley R. Hartmann, Yewon Kim, and Bryan Bollinger to discuss the takeaways from this conference.

Conference Organizers

Associate Professor of Marketing & George A. Kellner Faculty Fellow, NYU Stern