Marketing for Environmental Sustainability

As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change

This can be accomplished by influencing both public perceptions of sustainability and promoting the development and marketability of products and services that work toward social goals but reduce strong consumer preference tradeoffs that might come with some sustainability solutions. This conference seeks to share research in this area.

Event Details


January 6–7, 2023


Stanford University campus

Call for Papers

Conference Application

The conference will be limited to 70 attendees in order to allow for in-depth discussion and exchange of ideas. You will be notified of your acceptance beginning on October 21.

Conference Organizers

Associate Professor of Marketing & George A. Kellner Faculty Fellow, NYU Stern

Important COVID-19 Restrictions

  • By registering for this event/conference, you agree to follow all Stanford University, Santa Clara County, and California State COVID-19 guidelines. Future public health restrictions may necessitate the postponement of the event/conference.
  • View the latest COVID-19 criteria for visitors and additional requirements for international travelers, if applicable.
  • If you are experiencing symptoms of upper respiratory illness, please refrain from attending the event.
  • If you test positive for COVID-19 within ten days of your attendance at the event, please fill out this General COVID-19 Case Reporting Form.