Yewon Kim

Yewon Kim
Assistant Professor, Marketing
Contact Info
YewonKim
Academic Area: 
Marketing

Research Statement

Yewon Kim’s research interests lie broadly on what information a brand conveys to consumers and how consumers respond to new information triggered by firms’ marketing strategies. Kim focuses on the arts industry as an empirical setting, as its market structure as well as the experiential nature of the products (e.g., classical music concerts, art exhibitions) constitute interesting quantitative marketing laboratories to study consumer preferences and their relationships with brand.

Research Interests

  • Consumer Learning
  • Information
  • Branding
  • Arts Industry

Bio

​Kim is an assistant professor of marketing at Stanford University Graduate School of Business. She received her PhD in marketing from the University of Chicago Booth School of Business and her MS in marketing from Seoul National University. She received her BA in art history from Washington University in St. Louis.

Academic Degrees

  • PhD in Marketing, University of Chicago Booth School of Business, 2020
  • MS in Marketing, Seoul National University, 2015
  • BA in Art History, Washington University in St. Louis, 2012

Academic Appointments

  • Assistant Professor, Stanford Graduate School of Business, 2020–present

Awards and Honors

  • J. Michael Harrison Doctoral Prize, Stanford University, 2019
  • AMA-Sheth Doctoral Consortium Fellow, American Marketing Association, 2019
  • NCAR-King Research Award, National Center for Arts Research, 2016
  • PhD Student Fellowship, University of Chicago Booth School of Business, 2015–2020
  • Graduate Scholarship, Seoul National University, 2014