Yewon Kim

Assistant Professor, Marketing

Yewon Kim

Assistant Professor of Marketing

Academic Area:

Research Statement

Yewon Kim’s research interests lie broadly on what information a brand conveys to consumers and how consumers respond to new information triggered by firms’ marketing strategies. Kim focuses on the arts industry as an empirical setting, as its market structure as well as the experiential nature of the products (e.g., classical music concerts, art exhibitions) constitute interesting quantitative marketing laboratories to study consumer preferences and their relationships with brand.

Research Interests

  • Consumer Learning
  • Information
  • Branding
  • Arts Industry


​Kim is an assistant professor of marketing at Stanford University Graduate School of Business. She received her PhD in marketing from the University of Chicago Booth School of Business and her MS in marketing from Seoul National University. She received her BA in art history from Washington University in St. Louis.

Academic Degrees

  • PhD in Marketing, University of Chicago Booth School of Business, 2020
  • MS in Marketing, Seoul National University, 2015
  • BA in Art History, Washington University in St. Louis, 2012

Academic Appointments

  • Assistant Professor, Stanford Graduate School of Business, 2020–present

Awards and Honors

  • Louise and Claude N. Rosenberg Jr. Faculty Scholar for 2021–22
  • J. Michael Harrison Doctoral Prize, University of Chicago Booth School of Business, 2019
  • AMA-Sheth Doctoral Consortium Fellow, American Marketing Association, 2019
  • NCAR-King Research Award, National Center for Arts Research, 2016
  • PhD Student Fellowship, University of Chicago Booth School of Business, 2015–2020
  • Graduate Scholarship, Seoul National University, 2014


Journal Articles

Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek
Marketing Science
November 2022 Pages 1029–1182

Insights by Stanford Business

December 05, 2023
New ideas never go out of season.
March 29, 2023
Consumers used retail transactions to keep an estimated $1.5 billion out of the country’s tax system.