Digital Business Transformation

Digital Business Transformation supports entrepreneurs looking to scale their businesses and put them on the path to exponential growth.

In this course, students work with businesses to help them develop digital strategies for growth. The businesses they will work with are successful but have gaps in their digital strategy. This could range from the near absence of a digital presence, to gaps in advertising and promotion using digital platforms. The typical business goal will be driving growth through new customer acquisition, serving new markets and customer segments, and the development of existing customers.

The course focuses on developing entrepreneurial skills in digital marketing and strategy, and applying those skills to real companies looking to scale.

Project Examples


Professor of Marketing

Who Should Register

Digital Business Transformation (ALP 304) is available to the following students:

  • Students who want to develop entrepreneurial skills in marketing and strategy
  • MBA and MSx students at Stanford GSB