Product Management

Product Management explores the unique challenges of creating products and bringing them to market.

The role of a product manager has evolved and changed significantly in recent years. Today, high-tech companies widely organize with product managers serving as the central decision and coordination point for all aspects and stages of a product. With the accelerating speed of innovation across most industries, the PM role has been evolving in traditional industries as well. 

This course explores both established and new frameworks that span the product lifecycle, the constituencies that the PM orchestrates, and the skills required to do so successfully. Students develop these skills by applying tools and methodologies to real problems, working with PMs from a sponsor company, and delivering on a project addressing a major product opportunity or challenge. Project work complements a wide range of class topics including product strategy, team management, operations, metrics, roadmaps, ideation methods, resource planning, product requirements, difficult decisions a PM must take, and more.

Project Examples

Faculty

Yossi Feinberg
The Adams Distinguished Professor of Management and Professor of Economics

Who Should Register

Product Management (ALP 305) is available to the following students:

  • Students, with or without prior product management experience, who are interested in exploring the emerging frameworks and tools essential for success in the PM role (in partnership with PMs from a sponsor company, students work on projects and apply these methods through a hands-on learning experience)
  • Second-year MBA and all MSx students at Stanford GSB