Sridhar Narayanan

Associate Professor of Marketing

Academic Area:

Research Statement

Sridhar Narayanan’s research focuses on empirical analysis of marketing problems, through the estimation of econometric models on behavioral data and through field experiments. His current streams of streams focus on various problems in digital advertising and other aspects of digital marketing, and on the adoption and usage of modern marketing practices and technologies by small businesses in emerging markets. He has focused on causal estimation using experimental, quasi-experimental and econometric approaches. Topics he has focused on in the past include learning and decision-making under uncertainty, peer effects, pharmaceutical marketing, the role of marketing over the product life cycle among others. A particular area of interest of his is the application of Bayesian methods to problems in marketing and empirical industrial organization.

Bio

Narayanan is an associate professor of marketing at Stanford Graduate School of Business. He received his PhD from the University of Chicago in 2005 and has been at Stanford since July 2005. Before his PhD, he worked as a sales and marketing manager at Unilever, after receiving a BE in electrical engineering and an MBA, both from the University of Delhi, India.

Narayanan’s research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and Journal of Marketing. He serves as associate editor at Marketing Science and Quantitative Marketing and Economics.

Narayanan teaches an MBA core course in marketing and a PhD course on Bayesian methods. Previously he also taught MBA electives like Marketing Analytics, Advanced Marketing Analytics, Digital Marketing, and Green Marketing.

Academic Degrees

  • PhD, University of Chicago, 2005
  • MBA, University of Delhi, India, 1997
  • BE, University of Delhi, India, 1995

Academic Appointments

  • Associate Professor, Stanford GSB, 2009–present
  • Assistant Professor, Stanford GSB, 2005–09

Professional Experience

  • Area Sales Manager, Unilever India, 1997–2000

Awards and Honors

  • Philip F. Maritz Faculty Scholar for 2016-17

Publications

Journal Article

Teaching

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Stanford Case Studies

Stanford GSB Affiliations

Service to the Profession

Journal Service

  • Associate Editor, Quantitative Marketing and Economics
  • Associate Editor, Marketing Science

Membership of Professional Organizations

  • American Marketing Association
  • The Institute for Operations Research and the Management Sciences (INFORMS)

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