Sridhar Narayanan
Research Statement
Bio
Sridhar Narayanan is an associate professor of marketing at the Graduate School of Business, Stanford University. He received his PhD from the University of Chicago in 2005 and has been at Stanford since July 2005. Before his PhD, he worked as a Sales and Marketing manager at Unilever, after receiving a BE in Electrical Engineering and an MBA, both from the University of Delhi, India.
Sridhar’s research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, and the Journal of Marketing. He serves as Associate Editor at Marketing Science and Quantitative Marketing and Economics.
Sridhar teaches an MBA core course in Marketing and a PhD course on Bayesian methods. Previously he also taught MBA electives like Marketing Analytics, Advanced Marketing Analytics, Digital Marketing, and Green Marketing.
Academic Degrees
- PhD, University of Chicago, 2005
- MBA, University of Delhi, India, 1997
- BE, University of Delhi, India, 1995
Academic Appointments
- Associate Professor, Stanford GSB, 2009–present
- Assistant Professor, Stanford GSB, 2005–2009
Professional Experience
- Area Sales Manager, Unilever India, 1997–2000
Awards and Honors
- Philip F. Maritz Faculty Scholar for 2016-2017
Publications
Journal Article
Working Papers
Teaching
Degree Courses
Stanford Case Studies
Stanford GSB Affiliations
- Faculty Affiliate King Center on Global Development
Service to the Profession
Journal Service
- Associate Editor, Quantitative Marketing and Economics
- Associate Editor, Marketing Science
Membership of Professional Organizations
- American Marketing Association
- The Institute for Operations Research and the Management Sciences (INFORMS)