Sridhar Narayanan is an Associate Professor of Marketing at the Graduate School of Business, Stanford University. He received his PhD from the University of Chicago in 2005 and has been at Stanford since July 2005. Before his PhD, he worked as a Sales and Marketing manager at Unilever, after receiving a BE in Electrical Engineering and an MBA, both from the University of Delhi, India.
Sridhar’s research has been published in the leading journals of marketing, such as Marketing Science, Journal of Marketing Research and Quantitative Marketing and Economics. He serves as Associate Editor at Journal of Marketing Research, Quantitative Marketing and Economics and Operations Research, and serves on the editorial review board of Marketing Science.
Sridhar teaches MBA elective courses on Marketing Analytics and Digital Marketing, and a PhD course on Bayesian methods. Previously he also taught the core Marketing Management course and an elective course on Green Marketing in the MBA program.