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Latest Stories in Marketing

March 31, 2021
Why a Plan to Encourage Search-Engine Competition Failed
Auctions intended to level the playing field for Google’s rivals have not reduced the search giant’s dominance, new research shows.
Economics
January 28, 2021
This Is Not a Joke: The Cost of Being Humorless
Humor has tremendous benefits for physical health, mental well-being, and your bottom line.
Career & Success
November 20, 2020
Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
In this episode, we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
Career & Success
November 11, 2020
What We Can Learn From E-commerce in China
China’s integrated ecosystems merge search, social, and retail.
Marketing
November 11, 2020
Your Brand Needs Social Engagement
Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
October 21, 2020
The Secrets of Political Persuasion
Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government
October 20, 2020
You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing
August 28, 2020
Managing in the Moment: How to Get Comfortable with Being Uncomfortable
In this episode, we discuss how to embrace failure and incorporate play into work.
Career & Success
August 13, 2020
How Redefining “Normal” Can Alter Behavior
Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing
May 19, 2020
Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.
Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior
February 11, 2020
Everlane Takes On Fashion’s Plastic Problem
Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment
January 22, 2020
That Money You Borrowed? Remember Who Owns It
A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing
December 17, 2019
The Secret Life of the Supermarket Shopper
Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing
December 10, 2019
Where the Bidding Never Stops
Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
December 06, 2019
8 Most-Read Stories of 2019
Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
Career & Success
November 27, 2019
Water Instead of Soda: Marketing Good Nutrition to Kids
How marketers are using the power of persuasion to combat childhood obesity.
Social Impact
September 13, 2019
Do Soda Taxes Create Healthier Communities?
Data from Philadelphia tells the story.
Social Impact
September 04, 2019
With “Retargeted” Advertising, Sooner Is Better Than Later
You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
August 30, 2019
Redefining Success: Adopt the Journey Mindset to Move Forward
To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success
August 08, 2019
What Kind of Product “Authenticity” Appeals in China?
Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing