Marketing

Executive Education

Stanford Innovation and Entrepreneurship Certificate
Discover new ways of thinking and acting so that you can solve your biggest business challenges.
Online
Amplify Your Persuasive Impact
Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online
Sharpen Your Communication Skills
Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online
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Faculty in Marketing
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Latest Stories in Marketing

June 29, 2022
Written
Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas
For creative collaboration, sometimes you can’t beat a face-to-face meeting.
Innovation
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June 09, 2022
Audio
Dara Treseder, MBA ’14: “If You Stand For Everything, You Stand For Nothing”
Peloton VP shares why defining purpose, whether for a brand or for yourself, is the jumping-off point for business.
Leadership
Black and white portrait of Dara Treseder smiling into the camera on a white background. Courtesy of Dara Treseder
June 03, 2022
Written
When Corporate Earnings Reports Talk, Consumers Listen
It’s not just investors paying attention. Plus: Why not to announce good news on a Friday.
Accounting
Shoppers walk through an indoor shopping mall carrying shopping bags and coffee and talking. Rachel Wisniewski/Reuters
May 31, 2022
Audio
From Dreaming to Doing: How We Set and Achieve Goals
In this episode, we look at an essential ingredient of human behavior: motivation.
Career & Success
Think Fast Talk Smart: the Podcast
May 24, 2022
Written
Looking Beyond Benefit-Cost Analysis to Measure the Value of Life-Saving Drugs
A new analysis of social and economic impact bolsters the fight against hepatitis C in India.
Health Care
An Indian medical volunteer works at a roadside clinic in Old Delhi treating the homeless. Credit: iStock/BDphoto
May 20, 2022
Written
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.
Marketing
Picture of a mom-and-pop corner store. | Credit: iStock/Margarita-Young.
May 19, 2022
Written
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should cost more.
Marketing
An illustration of two hands gently holding forward a DVD or Blu-ray disc, while another hand holds out money. Credit: iStock/Alisa Zahoruiko
March 24, 2022
Written
12 Stories About Gender, Power, and Progress for Women’s History Month
Some of our favorite articles about breakthroughs, biases, and bosses.
Career & Success
Colorful and textural illustration of female presenting individuals with different hairstyles overlaid across the image. | Credit: iStock/Ada daSilva.
March 01, 2022
Audio
Leading From Home: How to Create the Right Environment for Communication
In this podcast episode, we discuss the importance of not just knowing what your audience needs to hear, but how they need to hear it.
Management
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January 28, 2022
Written
A Global Look at the Connections Between Happiness, Income, and Meaning
Wealthy people may be happier. But a new study finds that money can’t buy a sense of purpose.
Social Impact
Young woman alone in nature surrounded by beautiful autumn colors. | Credit: iStock/MundusImages.
January 05, 2022
Audio
Speaking Up Without Freaking Out: How to Tackle Communication Anxiety
In this podcast episode, we share the science behind nervousness and offer tips for keeping your cool during various speaking situations.
Career & Success
TFTS logo
December 15, 2021
Video
4 Class Takeaways from 2021
Five lessons in five minutes from Stanford GSB professors and lecturers.
Career & Success
Stanford GSB professor Jennifer Aaker in a classroom smiling and teaching two students. | Credit: Elena Zhukova.
December 13, 2021
Written
9 Podcast Episodes to Listen to This Holiday Season
Here are some of our top picks from the Stanford GSB community’s podcasts in 2021.
Career & Success
Student standing inside Bass Library wearing wireless headphones and looking at his phone. | Credit: Elena Zhukova.
December 06, 2021
Written
The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.
Marketing
A photo illustration of a yellow taxi cab with hand drawn complex formulas overlaid on top.
November 01, 2021
Video
Class Takeaways: Humor is Serious Business
Five lessons in five minutes — learn how to make a sense of humor your superpower.
Career & Success
Video thumbnail for Class Takeaways - Humor: Serious Business. | Illustration by Marc Wienot
October 08, 2021
Written
Feel Old for Your Age? That’s Actually a Good Thing — For Others
New research finds a link between the concept of “subjective age” and people’s willingness to help strangers.
Organizational Behavior
Women talking an an outdoor event. Credit: iStock/SDI Productions
October 05, 2021
Audio
Communicating Your Big Idea
Stanford lecturer shares tips to improve your next business pitch.
Entrepreneurship
Grit & Growth: The Podcast
October 05, 2021
Written
One Weird Trick to Get Americans to Claim the Money the Government Owes Them
Instilling a sense of ownership over benefits can help people shed their aversion to “handouts.”
Marketing
Treasury checks for corona virus relief or IRS refunds or Social Security payments. Closeup view directly above against green background. Credit: iStock/NoDerog
July 26, 2021
Video
Class Takeaways: The Frinky Science of the Human Mind
Five lessons in five minutes — how to build emotional connections that back up your decisions.
Career & Success
Class Takeaways: The Frinky Science of the Human Mind video image
July 09, 2021
Written
Would a Hungry Robot Choose Carrots Over a Candy Bar?
Comparing our bodies to machines can encourage healthy eating — or backfire.
Marketing
A photo illustration of a robot reaching for carrots. Credit: istock/Besjunior; iStock/Judy Unger