Marketing

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

 Jamaican athletes compete in the men's 200 meters race. | Reuters/Carlos Barria
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.

Insights

Two people talking | iStock/danchooalex
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
Programs for Executives

Marketing Programs

11 Jul 2017 – 14 Jul 2017
In-person|Stanford University
Full-time
06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time

Latest Stories in Marketing

May 17, 2017
Written

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.
December 15, 2016
Written

Seven Popular Business Videos of 2016

Faculty and guest speakers on topics ranging from storytelling to simplicity.
December 12, 2016
Audio

Top Business Podcasts of 2016

Long commute? Spend the time listening to these 10 Stanford Business stories.
November 11, 2016
Written

Is Ambivalence Healthy? Researchers Have Mixed Feelings

It can ease the pain when you lose but backfire when you win.
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”