Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.
Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
Five lessons in five minutes — Professor Jennifer Aaker and her team teach you how to make humor your superpower.
In a digital marketplace, mixing “freemiums” and promotions can actually be a money maker.
A project to assist small Mexican shops with branding and management quickly boosted their sales.