Marketing

Insights

A fan cheers his team from the crowds | Kevin Jairaj - USA TODAY Sports/Reuters
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.

Insights

People work in cubes with their Apple computers at the Airbnb office headquarters in the SOMA district of San Francisco, CA. | Reuters/Gabrielle Lurie
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
Programs for Executives

Marketing Programs

10 Jul 2018 – 13 Jul 2018
In-person|Stanford University
Full-time
05 Aug 2018 – 17 Aug 2018
In-person|Stanford GSB
Full-time
11 Sep 2018 – 14 Sep 2018
In-person|Stanford University
Full-time

Latest Stories in Marketing

April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017
Written

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017
Video

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
September 19, 2017
Written

How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.