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Stephan Seiler. Credit: Mike Elwell
September 13, 2019
Video

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
Social Impact

Insights

A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing

Insights

Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing

Insights

A man runs steps for a workout. Credit: Reuters/Kevin Lamarque
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success

Insights

Cersei from Game of Thrones. Credit: HBO/Helen Sloan
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Organizational Behavior
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Ongoing
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24 Mar 2020 – 27 Mar 2020
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Latest Stories in Marketing

September 13, 2019
Video

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
Social Impact
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Organizational Behavior
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
Organizational Behavior
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
Organizational Behavior
March 22, 2019
Written

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.
Social Impact
February 27, 2019
Written

Why Republican Politicians Pay More Than Democrats for TV Ads

New research shows political advertising’s hidden costs.
Political Economy