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Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing

Insights

A person handing a credit card to a sales clerk. Credit: iStock/PeopleImages
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing

Insights

An illustration of a computer with competing information and content types. Credit: iStock/tudmeak
December 10, 2019
Written

Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
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Latest Stories in Marketing

May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing
December 10, 2019
Written

Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
December 6, 2019
Written

8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
Career & Success
November 27, 2019
Video

Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.
Social Impact
September 13, 2019
Video

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
Social Impact
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success