Marketing

Insights

Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”

Insights

A photo illustration of a pile of money under a booby-trapped box. Credit: Alvaro Dominguez
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
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Latest Stories in Marketing

October 21, 2020
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The Secrets of Political Persuasion

Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
October 20, 2020
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You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
August 28, 2020
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Managing in the Moment: How to Get Comfortable with Being Uncomfortable

In this episode, we discuss how to embrace failure and incorporate play into work.
August 13, 2020
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How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
May 19, 2020
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Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
December 10, 2019
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Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
December 6, 2019
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8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.