Marketing

Executive Education

Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

Innovative Product Leadership: The Emerging Chief Product Officer

Develop strategic frameworks, customer empathy, and communication and leadership skills to help you move from product management to the C-suite.
In-Person
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Faculty in Marketing
PhD Studies in Marketing
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June 21, 2024
Written

Influencers Want Brands’ Sponsorship, But Not Their Rules

A look inside influencers’ endorsement deals shows the tension between authenticity and creative control.
Marketing
June 17, 2024
Written

Why Advertisers Pay More to Reach Viewers Who Watch Less

When targeting viewers on TV or online, some eyeballs are more valuable than others.
Marketing
May 17, 2024
Audio

Power, Culture, Persuasion, and The Self: Communication Insights from Stanford GSB Faculty

Marketing and organizational behavior professors share how their recent research applies to communication.
Career & Success
TFTS logo
May 01, 2024
Audio

Oh, the Humanity! How Relating to Robots May Change Us

If we want robots to be good for society, then we need to humanize them.
Technology & AI
March 20, 2024
Audio

More Than a Feeling: The Keys to Making the Right Choice

If we want to make better decisions, then we need to think more like an artist.
Career & Success
March 20, 2024
Written

A Little Fun — and a Discount — Can Steer Kids to Healthier Foods

A first-of-its-kind study finds that children respond to pricing incentives when buying their own snacks.
Marketing
colorful illustration of a young person holding and looking at a stack of health food in their left hand and holding a stack of junk food in their right hand, while thinking about money.
March 07, 2024
Written

What People Really Think About Search Engine Ads. (You Might Be Surprised.)

Are search ads convenient or annoying? New data bolsters one side of this long-running debate.
Marketing
illustration of two people standing on a giant laptop, one holding a magnifying glass up to the search engine bar, the other on a ladder pointing at a search engine result.
December 07, 2023
Written

Yes “We” Can: Swapping Pronouns Can Make Messages More Persuasive

Replacing “you” with “we” can make a message less threatening — and less likely to be censored.
Culture & Society
December 06, 2023
Written

What Makes Some Words More Memorable Than Others?

Machine learning brings new firepower to help answer a persistent question.
Marketing
December 05, 2023
Written

8 of Our Favorite Videos of 2023

Watch and learn about currency, algorithms, and reputation management.
Career & Success
August 08, 2023
Written

To Make Influencers Seem More Authentic, Just Add #Friends

Instagram personalities see a boost in engagement when they post about their close relationships.
Marketing
July 26, 2023
Video

Class Takeaways — The Fundamentals of Effective Selling

Five lessons in five minutes: Professor Jim Lattin and Lecturer Barry Rhein on curiosity-based selling
Marketing
The Fundamentals of Effective Selling
July 06, 2023
Written

Indulging in a Guilty Pleasure? Don’t Put It on the Card.

Consumers reach for cash when they want to forget about purchases they may regret later.
Marketing
Illustration of a running woman holding a large dollar bill that is disappearing behind her.
June 29, 2023
Written

AI Can Coach You to Lose Weight. But a Human Touch Still Helps.

New research finds that AI-powered fitness coaching is more effective when users interact with real people.
Marketing
Two women in a gym, one is a trainer looking at her phone, and the other is sitting on an exercise ball.
May 17, 2023
Written

Is That Self-Driving Car a Boy or a Girl?

Gender-neutral tech might avoid stereotypes, but a new study finds that people feel less attached to it.
Culture & Society
A photo-illustration overhead shot of two self-driving cars, colorized as pink and blue. Credit: iStock/Chesky_W
April 04, 2023
Audio

Pivot, Adapt, Grow: Building a Fashion Brand in Kenya

A “warrior for economic growth” describes how the fashion industry can boost African communities’ well-being.
Entrepreneurship
Grit & Growth: The Podcast
March 29, 2023
Written

How Savvy Shoppers Undermined India’s Great Cash Swap

Consumers used retail transactions to keep an estimated $1.5 billion out of the country’s tax system.
Marketing
March 08, 2023
Audio

Magic Words: Change What You Say to Inspire and Influence Others

In this episode, Jonah Berger, PhD ’07, shares the secret to persuading others and getting your ideas to catch on.
Marketing
TFTS logo
March 01, 2023
Written

Auto-Renew Snags New Subscribers — But It’s Not a Good Way to Keep Them

Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
Marketing
Photo of 4 wood blocks on a yellow background, with arrows on them indicating a circular, repeating pattern. Credit: iStock/cagkansayin
February 23, 2023
Written

Why We See Rescue Robots as Helpers, Not Heroes

How to design a robot that not only responds to disasters but inspires humans to help each other?
Innovation
Japan's Chiba Institute of Technology Future Robotics Technology Center present their latest robot Sakura No. 1 for nuclear plant response to assist operations in hazardous environments. | KAZUHIRO NOGI/AFP via Getty Images
February 09, 2023
Written

How Obamacare Has Improved Farmworkers’ Health

A new study finds that the Affordable Care Act helps agricultural workers get better medical care — and avoid the ER.
Healthcare
a female farmworker carries a bucket through a field while other farmworkers plant seeds around her.
January 18, 2023
Written

Effective Recommendations Are Better Heard Than Seen

Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.
Marketing
Man talking to back of another man's head with arrows pointing from man's mouth to man's ear. credit: iStock/CSA Images
January 06, 2023
Written

Digital Marketplaces Have Incentives to Keep Sellers in the Dark

Online platforms that match consumers may strategically withhold information about supply and demand to maximize returns.
Markets & Trade
Illustration of two heads with people tying cloth around the left head's eyes and the right head's mouth
January 04, 2023
Written

Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow

Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
Marketing
a close up photo of a man's hands doing quality control on an aging barrel. Credit: iStock/ArtistGNDphotography