Marketing

Insights

A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”

Insights

People in line at a lunch counter. Credit: iStock/zoranm
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Programs for Executives

Marketing Programs

Program Dates - TBD
In-person|Stanford GSB
Full-time
13 Sep 2021 – 17 Sep 2021
In-person|Stanford GSB
Full-time

Latest Stories in Marketing

November 20, 2020
Audio

Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

In this episode, we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
November 11, 2020
Video

What We Can Learn From E-commerce in China

China’s integrated ecosystems merge search, social, and retail.
November 11, 2020
Video

Your Brand Needs Social Engagement

Connect with consumers in a personal way to extend the reach of your marketing.
October 21, 2020
Written

The Secrets of Political Persuasion

Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
August 28, 2020
Audio

Managing in the Moment: How to Get Comfortable with Being Uncomfortable

In this episode, we discuss how to embrace failure and incorporate play into work.
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.