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Marketing
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February 11, 2020
Everlane Takes On Fashion’s Plastic Problem
Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
January 22, 2020
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December 17, 2019
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December 10, 2019
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December 6, 2019
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Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
November 27, 2019
Water Instead of Soda: Marketing Good Nutrition to Kids
How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019
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Data from Philadelphia tells the story.
September 4, 2019
With “Retargeted” Advertising, Sooner Is Better Than Later
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August 30, 2019
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To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
What Kind of Product “Authenticity” Appeals in China?
Focusing on craftwork and tradition works better than talking about moonlight and tea gods.