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Marketing
Latest Stories in Marketing
May 15, 2019
The Cersei Effect: How Businesses Turn Colleagues into Backstabbers
New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Why Putting Yourself in Their Shoes Might Backfire
When our values don’t align, we struggle to see others’ viewpoints.
April 26, 2019
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
March 29, 2019
Better If It’s Man-Made?
Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
March 22, 2019
How to Design a Better Soda Tax
An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.
February 27, 2019
Why Republican Politicians Pay More Than Democrats for TV Ads
New research shows political advertising’s hidden costs.
November 6, 2018
Helping Entrepreneurs Grow Small Businesses in Emerging Markets
While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
September 14, 2018
What Does “Catalyst” Mean to You?
Stanford GSB faculty suggest books and articles related to the theme.
September 7, 2018
The Power of Telling It Like It Is
In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
September 7, 2018
What’s the Value of Labor When It’s a Labor of Love?
Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.