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Marketing
Latest Stories in Marketing
July 13, 2018
Can Ad-Skipping Be Good for Advertisers?
TV sponsors will soon know when you click away, and that’s valuable information.
April 19, 2018
Three Trends Shaping the Sports Industry
The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
April 12, 2018
The Science Behind Cambridge Analytica: Does Psychological Profiling Work?
The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
April 9, 2018
The Secrets of Staying Power
How the best brands came to be recognized around the world.
February 13, 2018
Why Do We Avoid Information Right When We Need It Most?
Comparing ourselves to others can help us meet goals — especially if the timing’s right.
February 2, 2018
The Rebel Behind Africa’s Telecom Revolution
How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
January 8, 2018
Disguised “Native” Ads Don’t Fool Us Anymore
Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017
“Why Is She Telling Us to Eat Grass?”
The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017
Tex-Mex: Culinary Sham or Authentic Cuisine?
Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.