Marketing

Executive Education

Stanford Innovation and Entrepreneurship Certificate
Discover new ways of thinking and acting so that you can solve your biggest business challenges.
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Amplify Your Persuasive Impact
Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
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Sharpen Your Communication Skills
Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
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Faculty in Marketing
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Latest Stories in Marketing

March 08, 2023
Audio
Magic Words: Change What You Say to Inspire and Influence Others
In this episode, Jonah Berger, PhD ’07, shares the secret to persuading others and getting your ideas to catch on.
Marketing
TFTS logo
March 01, 2023
Written
Auto-Renew Snags New Subscribers — But It’s Not a Good Way to Keep Them
Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
Marketing
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February 23, 2023
Written
Why We See Rescue Robots as Helpers, Not Heroes
How to design a robot that not only responds to disasters but inspires humans to help each other?
Innovation
Japan's Chiba Institute of Technology Future Robotics Technology Center present their latest robot Sakura No. 1 for nuclear plant response to assist operations in hazardous environments. | KAZUHIRO NOGI/AFP via Getty Images
February 09, 2023
Written
How Obamacare Has Improved Farmworkers’ Health
A new study finds that the Affordable Care Act helps agricultural workers get better medical care — and avoid the ER.
Health Care
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January 18, 2023
Written
Effective Recommendations Are Better Heard Than Seen
Delivering a message by voice — even an artificial one — can be more compelling than putting it in writing.
Marketing
Man talking to back of another man's head with arrows pointing from man's mouth to man's ear. credit: iStock/CSA Images
January 06, 2023
Written
Digital Marketplaces Have Incentives to Keep Sellers in the Dark
Online platforms that match consumers may strategically withhold information about supply and demand to maximize returns.
Operations, Information & Technology
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January 04, 2023
Written
Distilling Authenticity: Whiskey Drinkers Find Outsourcing Hard to Swallow
Brands of all kinds that want to appear authentic must show consumers a genuine investment in their craft.
Marketing
a close up photo of a man's hands doing quality control on an aging barrel. Credit: iStock/ArtistGNDphotography
December 20, 2022
Audio
Customer Psychology: Why Don’t People Buy Your Stuff?
Know your customers and how to satisfy their needs, and you’re on the road to success.
Marketing
Grit & Growth: The Podcast
December 13, 2022
Written
A Bundle of Podcasts to Brighten Your Holidays
Members of the Stanford GSB faculty recommend some of their favorite programs.
Career & Success
Shot of a young man with headphones on, sitting at the airport waiting for departure. Credit: iStock/PeopleImages
December 12, 2022
Written
A Dozen of Our Favorite Research Stories of 2022
A sampling of the big ideas and timely research produced by Stanford GSB faculty this year.
Leadership
Illustration of young woman balancing on a tightrope with a coin in one hand and a globe in the other hand. Credit: iStock/treety
December 08, 2022
Audio
Marketing: Who Are Your Actual Customers?
Understanding who your customers are and how to meet their needs is key to effective marketing.
Marketing
Grit & Growth: The Podcast
December 06, 2022
Video
Class Takeaways — The Human Factor
Five lessons in five minutes: Professor Szu-chi Huang on how humans make decisions and get motivated.
Management
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October 20, 2022
Written
Why Free-to-Play Apps Can Ignore the Old Rules About Cutting Prices
In a digital marketplace, mixing “freemiums” and promotions can actually be a money maker.
Marketing
A close-up of a hand holding a cellphone on a blurred out background, with little dollar signs rising out of the phone. iStock/Tonktiti/Cory Hall
October 14, 2022
Written
How to Survive the A.I. Revolution
A human-centered approach to artificial intelligence envisions a future where people and machines are collaborators, not competitors.
Innovation
A futuristic illustration of a robot hand reaching across the image holding a building block, toward other hands that are intertwined with building blocks. Illustration by Khyati Trehan
October 13, 2022
Audio
Masterclass: Driving Business Growth
Studies of small African businesses show entrepreneurs benefit greatly from coaching, classroom training, and networking.
Entrepreneurship
Grit & Growth logo
June 29, 2022
Written
Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas
For creative collaboration, sometimes you can’t beat a face-to-face meeting.
Innovation
August Rodin's "The Thinker" statue with head covered by cardboard box. Illustration by Alvaro Dominguez
June 09, 2022
Audio
Dara Treseder, MBA ’14: “If You Stand For Everything, You Stand For Nothing”
Peloton VP shares why defining purpose, whether for a brand or for yourself, is the jumping-off point for business.
Leadership
Black and white portrait of Dara Treseder smiling into the camera on a white background. Courtesy of Dara Treseder
June 03, 2022
Written
When Corporate Earnings Reports Talk, Consumers Listen
It’s not just investors paying attention. Plus: Why not to announce good news on a Friday.
Accounting
Shoppers walk through an indoor shopping mall carrying shopping bags and coffee and talking. Rachel Wisniewski/Reuters
May 31, 2022
Audio
From Dreaming to Doing: How We Set and Achieve Goals
In this episode, we look at an essential ingredient of human behavior: motivation.
Career & Success
Think Fast Talk Smart: the Podcast
May 24, 2022
Written
Looking Beyond Benefit-Cost Analysis to Measure the Value of Life-Saving Drugs
A new analysis of social and economic impact bolsters the fight against hepatitis C in India.
Health Care
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