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Marketing
Latest Stories in Marketing
June 13, 2017
Are We What We Buy?
A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Why Uncertainty Makes Us Less Likely to Take Risks
Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
The Personal Touch, Quantified
Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017
Focus on Small Steps First, Then Shift to the Larger Goal
Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.
March 16, 2017
Podcast: Szu-chi Huang Shares Tips for Sticking with Goals
A marketing professor says support from friends can help you meet goals.
February 16, 2017
Can You Buy a Better Self-Image?
Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
February 15, 2017
What Makes Us Slow Down When We’re Ahead in the Race?
Scholars reveal how to beat the thinking that causes late-stage motivation to flag.
January 20, 2017
How Consultants Can Court Clients Without Giving Away Too Much
Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
January 9, 2017
Where Do Advocates Come From?
A strong sense of conviction can both encourage and discourage people from speaking out.
December 15, 2016
Seven Popular Business Videos of 2016
Faculty and guest speakers on topics ranging from storytelling to simplicity.