Latest COVID-19 updates

You are here

› Marketing

Marketing

Insights

A supporter of U.S. President Donald Trump waits for the start of the president’s campaign rally on the South Lawn of the White House is calling a “peaceful protest.” Credit: REUTERS/Tom Brenner
October 21, 2020
Written

The Secrets of Political Persuasion

Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government

Insights

A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment

Insights

People in line at a lunch counter. Credit: iStock/zoranm
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing
hand holding a smartphone with Stanford Business Insights listed on the screen
Programs for Executives

Marketing Programs

Customer-Focused Innovation
Program Dates - TBD
In-person|Stanford GSB
Full-time
Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization
22 Mar 2021 – 26 Mar 2021
Live Online
Full-time
Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization
12 Jul 2021 – 16 Jul 2021
Live Online
Full-time
Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization
13 Sep 2021 – 17 Sep 2021
In-person|Stanford GSB
Full-time
See All Programs
Related

Faculty in Marketing
PhD Studies in Marketing

Latest Stories in Marketing

November 20, 2020
Audio

Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

In this episode, we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
Career & Success
November 11, 2020
Video

What We Can Learn From E-commerce in China

China’s integrated ecosystems merge search, social, and retail.
Marketing
November 11, 2020
Video

Your Brand Needs Social Engagement

Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
October 21, 2020
Written

The Secrets of Political Persuasion

Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing
August 28, 2020
Audio

Managing in the Moment: How to Get Comfortable with Being Uncomfortable

In this episode, we discuss how to embrace failure and incorporate play into work.
Career & Success
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing