Marketing

Insights

Counter-protester Sean Mullin speaks with protester Scott Bannister, of the Liberty For All group, as Bannister demonstrates against the United States’ acceptance of Syrian refugees at the Washington State Capitol in Olympia. Credit: Reuters/David Ryder
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.

Insights

Illustration of hands pressing heart buttons on a cell phone. Credit: iStock.com/Adehoidar
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Programs for Executives

Marketing Programs

2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Ongoing
Online
Self-paced
10 Sep 2019 – 13 Sep 2019
In-person|Stanford University
Full-time

Latest Stories in Marketing

August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
March 22, 2019
Written

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.
February 27, 2019
Written

Why Republican Politicians Pay More Than Democrats for TV Ads

New research shows political advertising’s hidden costs.
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.