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Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization

Learn and apply skills to solve real business challenges using human-centered design techniques in this workshop at Stanford’s d.school.
In-Person
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Latest Stories in Marketing

Idea Stories Opensearch
November 06, 2025
Written

AI Writes Persuasive Political Messages. Could They Change Your Mind?

People find AI-delivered arguments convincing. This could help bridge political divides — or fuel polarization.
Government & Politics
October 02, 2025
Written

Clicks, Drags, and Whips: When Taking Digital Surveys, Your Movements Matter

Survey interfaces have subtle effects on people’s responses. And those small differences can add up.
Marketing
September 18, 2025
Written

Behavioral Insights — Rather Than More Data — Can Improve AI-Driven Recommendations

A deeper understanding of users’ intentions led to better suggestions from YouTube’s “black-box” algorithms.
Technology & AI
August 06, 2025
Audio

Duolingo’s Luis von Ahn on His Vision for AI and Educating the World

“For the first time ever, with phones, we can reach billions of people,” says the language-learning app’s co-founder and CEO.
Leadership & Management
May 20, 2025
Written

When AI-Generated Art Enters the Market, Consumers Win — and Artists Lose

The introduction of AI boosted sales on a popular image platform, but squeezed out human creators.
Technology & AI
May 06, 2025
Written

Shoppers Look Beyond Ecolabels When Buying Sustainable Products

Consumers say they’re seeking sustainability. Their in-store behavior tells a different story.
Climate & Sustainability
May 05, 2025
Video

Explainer: What is A/B Testing?

A/B testing has been the gold standard of experimentation for decades. It still works, but it’s getting a digital upgrade.
Marketing
April 30, 2025
Audio

The Big Impact of Small Business

How corner stores, market stalls, and local retailers anchor global growth.
Marketing
March 18, 2025
Written

Want To Be Memorable? Choose Your Words Carefully

The language we use can be incredibly powerful, explains Ada Aka in this podcast episode.
Marketing
December 19, 2024
Audio

Stories Sell: A Masterclass on Building Trust One Tale at a Time

An expert in sales shares her hands-on experiences and expertise on how to build trust and deliver value.
Marketing
Grit & Growth Podcast with Stanford Graduate School of Business
September 13, 2024
Written

A Better Way to Make the Recommendations That Power Popular Platforms

A model developed at Uber Eats could change how consumers find their new favorite meals, music, or movies.
Marketing
September 05, 2024
Written

Exposure to Other Religions Could Help Stem Science Denial

When conflicts arise between science and faith, religious diversity can predict how people will react.
Culture & Society
September 04, 2024
Audio

From Instinct to Insight: Crafting an Intentional Sales Strategy

Gain insights and ideas for creating an effective sales strategy
Marketing
Grit & Growth: The Podcast
June 21, 2024
Written

Influencers Want Brands’ Sponsorship, But Not Their Rules

A look inside influencers’ endorsement deals shows the tension between authenticity and creative control.
Marketing
June 17, 2024
Written

Why Advertisers Pay More to Reach Viewers Who Watch Less

When targeting viewers on TV or online, some eyeballs are more valuable than others.
Marketing
May 17, 2024
Audio

Power, Culture, Persuasion, and the Self: Communication Insights from Stanford GSB Faculty

Marketing and organizational behavior professors share how their recent research applies to communication.
Career & Success
TFTS logo
May 01, 2024
Audio

Oh, the Humanity! How Relating to Robots May Change Us

If we want robots to be good for society, then we need to humanize them.
Technology & AI
March 20, 2024
Audio

More Than a Feeling: The Keys to Making the Right Choice

If we want to make better decisions, then we need to think more like an artist.
Career & Success
March 20, 2024
Written

A Little Fun — and a Discount — Can Steer Kids to Healthier Foods

A first-of-its-kind study finds that children respond to pricing incentives when buying their own snacks.
Marketing
colorful illustration of a young person holding and looking at a stack of health food in their left hand and holding a stack of junk food in their right hand, while thinking about money.
March 07, 2024
Written

What People Really Think About Search Engine Ads. (You Might Be Surprised.)

Are search ads convenient or annoying? New data bolsters one side of this long-running debate.
Marketing
illustration of two people standing on a giant laptop, one holding a magnifying glass up to the search engine bar, the other on a ladder pointing at a search engine result.
December 07, 2023
Written

Yes “We” Can: Swapping Pronouns Can Make Messages More Persuasive

Replacing “you” with “we” can make a message less threatening — and less likely to be censored.
Culture & Society
December 06, 2023
Written

What Makes Some Words More Memorable Than Others?

Machine learning brings new firepower to help answer a persistent question.
Marketing
December 05, 2023
Written

8 of Our Favorite Videos of 2023

Watch and learn about currency, algorithms, and reputation management.
Career & Success
August 08, 2023
Written

To Make Influencers Seem More Authentic, Just Add #Friends

Instagram personalities see a boost in engagement when they post about their close relationships.
Marketing