Marketing

Insights

A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.

Insights

Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.

Insights

A man runs steps for a workout. Credit: Reuters/Kevin Lamarque
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.

Insights

Cersei from Game of Thrones. Credit: HBO/Helen Sloan
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Programs for Executives

Marketing Programs

2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Ongoing
Online
Self-paced
24 Mar 2020 – 27 Mar 2020
In-person|Stanford University
Full-time

Latest Stories in Marketing

December 6, 2019
Written

8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
November 27, 2019
Video

Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019
Video

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.