Marketing

Executive Education

Stanford Innovation and Entrepreneurship Certificate
Discover new ways of thinking and acting so that you can solve your biggest business challenges.
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Amplify Your Persuasive Impact
Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
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Sharpen Your Communication Skills
Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
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Faculty in Marketing
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Latest Stories in Marketing

October 20, 2022
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Why Free-to-Play Apps Can Ignore the Old Rules About Cutting Prices
In a digital marketplace, mixing “freemiums” and promotions can actually be a money maker.
Marketing
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October 14, 2022
Written
How to Survive the A.I. Revolution
A human-centered approach to artificial intelligence envisions a future where people and machines are collaborators, not competitors.
Innovation
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October 13, 2022
Audio
Masterclass: Driving Business Growth
Studies of small African businesses show entrepreneurs benefit greatly from coaching, classroom training, and networking.
Entrepreneurship
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June 29, 2022
Written
Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas
For creative collaboration, sometimes you can’t beat a face-to-face meeting.
Innovation
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June 09, 2022
Audio
Dara Treseder, MBA ’14: “If You Stand For Everything, You Stand For Nothing”
Peloton VP shares why defining purpose, whether for a brand or for yourself, is the jumping-off point for business.
Leadership
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June 03, 2022
Written
When Corporate Earnings Reports Talk, Consumers Listen
It’s not just investors paying attention. Plus: Why not to announce good news on a Friday.
Accounting
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May 31, 2022
Audio
From Dreaming to Doing: How We Set and Achieve Goals
In this episode, we look at an essential ingredient of human behavior: motivation.
Career & Success
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May 24, 2022
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Looking Beyond Benefit-Cost Analysis to Measure the Value of Life-Saving Drugs
A new analysis of social and economic impact bolsters the fight against hepatitis C in India.
Health Care
An Indian medical volunteer works at a roadside clinic in Old Delhi treating the homeless. Credit: iStock/BDphoto
May 20, 2022
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Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.
Marketing
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May 19, 2022
Written
A Pricing Paradox: We Want Digital but Will Pay More for Analog
People find digital music, books, and games more convenient — but think physical goods should cost more.
Marketing
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March 24, 2022
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12 Stories About Gender, Power, and Progress for Women’s History Month
Some of our favorite articles about breakthroughs, biases, and bosses.
Career & Success
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March 01, 2022
Audio
Leading From Home: How to Create the Right Environment for Communication
In this podcast episode, we discuss the importance of not just knowing what your audience needs to hear, but how they need to hear it.
Management
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January 28, 2022
Written
A Global Look at the Connections Between Happiness, Income, and Meaning
Wealthy people may be happier. But a new study finds that money can’t buy a sense of purpose.
Social Impact
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January 05, 2022
Audio
Speaking Up Without Freaking Out: How to Tackle Communication Anxiety
In this podcast episode, we share the science behind nervousness and offer tips for keeping your cool during various speaking situations.
Career & Success
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December 15, 2021
Video
4 Class Takeaways from 2021
Five lessons in five minutes from Stanford GSB professors and lecturers.
Career & Success
Stanford GSB professor Jennifer Aaker in a classroom smiling and teaching two students. | Credit: Elena Zhukova.
December 13, 2021
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9 Podcast Episodes to Listen to This Holiday Season
Here are some of our top picks from the Stanford GSB community’s podcasts in 2021.
Career & Success
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December 06, 2021
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The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.
Marketing
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November 01, 2021
Video
Class Takeaways: Humor is Serious Business
Five lessons in five minutes — Professor Jennifer Aaker and her team teach you how to make humor your superpower.
Career & Success
Video thumbnail for Class Takeaways - Humor: Serious Business. | Illustration by Marc Wienot
October 08, 2021
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Feel Old for Your Age? That’s Actually a Good Thing — For Others
New research finds a link between the concept of “subjective age” and people’s willingness to help strangers.
Organizational Behavior
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October 05, 2021
Audio
Communicating Your Big Idea
Stanford lecturer shares tips to improve your next business pitch.
Entrepreneurship
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