Marketing

Insights

A woman stands in front of shelves of beverages | Reuters/Stephane Mahe
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”

Insights

Man and woman walking past a restaurant | iStock/andrearoad
September 28, 2016
Written

Beware the Little-Known “Spillover” Effect of Online Ads

Companies that advertise hoping to boost sales may unknowingly help their competitors.

Insights

man serving several different craft beers | Reuters/Kim Hong-Ji
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
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Latest Stories in Marketing

November 11, 2016
Written

Is Ambivalence Healthy? Researchers Have Mixed Feelings

It can ease the pain when you lose but backfire when you win.
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”
September 28, 2016
Written

Beware the Little-Known “Spillover” Effect of Online Ads

Companies that advertise hoping to boost sales may unknowingly help their competitors.
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
May 27, 2016
Written

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

A professor finds that so-called cultural leaders aren’t leading at all.