Marketing

Insights

Cathedral of Light' at the Sydney Botanical Garden | Reuters/Jason Reed
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.

Insights

Szu-Chi Huang | Gabriela Hasbun
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.

Insights

Person standing on directional arrows. | iStock/Olaser
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
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06 Aug 2017 – 16 Aug 2017
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01 Oct 2017 – 06 Oct 2017
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Latest Stories in Marketing

June 13, 2017
Written

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017
Written

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.
December 15, 2016
Written

Seven Popular Business Videos of 2016

Faculty and guest speakers on topics ranging from storytelling to simplicity.