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A Nigerian woman sits in a tailoring shop. Credit: Reuters/Akintunde Akinley
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Marketing

Insights

Bumble Bee. Credit: Eiko Ojala
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
Management

Insights

A group of women selling jewelry and handicrafts at the walls of the Jaisalmer fort in Rajasthan India. Credit: iStock/Aluxum
September 7, 2018
Written

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.
Organizational Behavior

Insights

Children drink soda as they sit in the shade on a hot day. Credit: Reuters/Lucy Nicholson
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Marketing
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Stanford Innovation and Entrepreneurship Certificate
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Stanford Go-to-Market – Mexico City
16 Jun 2019 – 21 Jun 2019
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Design Thinking Bootcamp: From Insights to Innovation
09 Jul 2019 – 12 Jul 2019
In-person|Stanford University
Full-time
Innovative Marketing for Strategic Advantage
04 Aug 2019 – 16 Aug 2019
In-person|Stanford GSB
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Latest Stories in Marketing

November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Marketing
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
Management
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Marketing
September 7, 2018
Written

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.
Organizational Behavior
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
Marketing
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
Marketing
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
Marketing
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
Marketing
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.
Career & Success
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
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