Marketing

Insights

A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.

Insights

Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.

Insights

A man runs steps for a workout. Credit: Reuters/Kevin Lamarque
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.

Insights

Illustration of a close up of a man’s shoes, which have been tied together. Credit: Alvaro Dominguez
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Programs for Executives

Marketing Programs

Fall 2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Ongoing
Online
Self-paced
24 Mar 2020 – 27 Mar 2020
In-person|Stanford University
Full-time

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September 4, 2019
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With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019
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Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
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The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
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Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.