Marketing

Executive Education

Stanford Innovation and Entrepreneurship Certificate
Discover new ways of thinking and acting so that you can solve your biggest business challenges.
Online
Amplify Your Persuasive Impact
Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online
Sharpen Your Communication Skills
Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online
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Faculty in Marketing
PhD Studies in Marketing
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Latest Stories in Marketing

January 28, 2022
Written
A Global Look at the Connections Between Happiness, Income, and Meaning
Wealthy people may be happier. But a new study finds that money can’t buy a sense of purpose.
Social Impact
Young woman alone in nature surrounded by beautiful autumn colors. | Credit: iStock/MundusImages.
January 05, 2022
Audio
Speaking Up Without Freaking Out: How to Tackle Communication Anxiety
In this podcast episode, we share the science behind nervousness and offer tips for keeping your cool during various speaking situations.
Career & Success
TFTS logo
December 15, 2021
Video
4 Class Takeaways from 2021
Five lessons in five minutes from Stanford GSB professors and lecturers.
Career & Success
Stanford GSB professor Jennifer Aaker in a classroom smiling and teaching two students. | Credit: Elena Zhukova.
December 06, 2021
Written
The Tipping Point: The Subtle Psychology and Economics of Taxi Fares
Passengers hate mental math — and other lessons from one billion New York City cab rides.
Marketing
A photo illustration of a yellow taxi cab with hand drawn complex formulas overlaid on top.
November 01, 2021
Video
Class Takeaways: Humor is Serious Business
Five lessons in five minutes — Professor Jennifer Aaker and her team teach you how to make humor your superpower.
Career & Success
Video thumbnail for Class Takeaways - Humor: Serious Business. | Illustration by Marc Wienot
October 08, 2021
Written
Feel Old for Your Age? That’s Actually a Good Thing — For Others
New research finds a link between the concept of “subjective age” and people’s willingness to help strangers.
Organizational Behavior
Women talking an an outdoor event. Credit: iStock/SDI Productions
October 05, 2021
Audio
Communicating Your Big Idea
Stanford lecturer shares tips to improve your next business pitch.
Entrepreneurship
Grit & Growth: The Podcast
October 05, 2021
Written
One Weird Trick to Get Americans to Claim the Money the Government Owes Them
Instilling a sense of ownership over benefits can help people shed their aversion to “handouts.”
Marketing
Treasury checks for corona virus relief or IRS refunds or Social Security payments. Closeup view directly above against green background. Credit: iStock/NoDerog
July 26, 2021
Video
Class Takeaways: The Frinky Science of the Human Mind
Five lessons in five minutes from Professor Baba Shiv — how to build emotional connections that back up your decisions.
Career & Success
Class Takeaways: The Frinky Science of the Human Mind video image
July 09, 2021
Written
Would a Hungry Robot Choose Carrots Over a Candy Bar?
Comparing our bodies to machines can encourage healthy eating — or backfire.
Marketing
A photo illustration of a robot reaching for carrots. Credit: istock/Besjunior; iStock/Judy Unger
May 18, 2021
Written
Marketing, Math, and Microseconds
The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
Marketing
Man sitting on a chair in front of a large computer. | Illustration by Álvaro Domínguez
March 31, 2021
Written
Why a Plan to Encourage Search-Engine Competition Failed
Auctions intended to level the playing field for Google’s rivals have not reduced the search giant’s dominance, new research shows.
Economics
Horizontal lines with the characters 1, 2, G, 4, 5. | Illustration by Álvaro Domínguez.
January 28, 2021
Written
This Is Not a Joke: The Cost of Being Humorless
Humor has tremendous benefits for physical health, mental well-being, and your bottom line.
Career & Success
A flow chart titled Am I Funny? Credit: Illustration by Michelle Rial
November 20, 2020
Audio
Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
In this episode, we discuss how recognizing your audience’s emotional needs can help you achieve your communication goals.
Career & Success
November 11, 2020
Video
What We Can Learn From E-commerce in China
China’s integrated ecosystems merge search, social, and retail.
Marketing
Image Credit: Nancy Rothstein
November 11, 2020
Video
Your Brand Needs Social Engagement
Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
Image Credit: Elena Zhukova
October 21, 2020
Written
The Secrets of Political Persuasion
Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government
A supporter of U.S. President Donald Trump waits for the start of the president’s campaign rally on the South Lawn of the White House is calling a “peaceful protest.” Credit: REUTERS/Tom Brenner
October 20, 2020
Written
You Might Be Trying to Get the Wrong People to Vote Your Way
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing
A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
August 28, 2020
Audio
Managing in the Moment: How to Get Comfortable with Being Uncomfortable
In this episode, we discuss how to embrace failure and incorporate play into work.
Career & Success
Think Fast, Talk Smart: The Podcast
August 13, 2020
Written
How Redefining “Normal” Can Alter Behavior
Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing
People in line at a lunch counter. Credit: iStock/zoranm