Marketing

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

A woman stands in front of shelves of beverages | Reuters/Stephane Mahe
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”

Insights

A man watches videos on his phone | Reuters/Damir Sagolj
December 15, 2016
Written

Seven Popular Business Videos of 2016

Faculty and guest speakers on topics ranging from storytelling to simplicity.

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
Programs for Executives

Marketing Programs

28 Mar 2017 – 31 Mar 2017
In-person|Stanford University
Full-time
11 Jul 2017 – 14 Jul 2017
In-person|Stanford University
Full-time
06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time

Latest Stories in Marketing

August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
May 27, 2016
Written

Why the Most “Cultured” Among Us May Be the Most Resistant to Change

A professor finds that so-called cultural leaders aren’t leading at all.
May 16, 2016
Written

Strong “Signature Stories” Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?
April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.