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Latest Stories in Marketing
April 10, 2015
Stanford GSB alumnus talks new trends in wearables and the big data revolution.
April 8, 2015
Many consumers say they want ethical goods. But will they spend more for the label?
April 1, 2015
A marketing professor explores the world of collectibles and consumer motivation.
February 6, 2015
Seeing someone make a purchase makes us more likely to do the same.
January 29, 2015
Researchers puzzle over how consumers make product choices in the digital marketplace.
January 21, 2015
Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
The researchers gained rare insight into the effects of position in paid search advertising on Google.