In a digital marketplace, mixing “freemiums” and promotions can actually be a money maker.
It’s not just investors paying attention. Plus: Why not to announce good news on a Friday.
Five lessons in five minutes — Professor Jennifer Aaker and her team teach you how to make humor your superpower.
A project to assist small Mexican shops with branding and management quickly boosted their sales.
People find digital music, books, and games more convenient — but think physical goods should cost more.