Marketing

Executive Education

Stanford Innovation and Entrepreneurship Certificate
Discover new ways of thinking and acting so that you can solve your biggest business challenges.
Online
Amplify Your Persuasive Impact
Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Self-Paced Online
Sharpen Your Communication Skills
Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Self-Paced Online
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Faculty in Marketing
PhD Studies in Marketing
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Latest Stories in Marketing

November 11, 2020
Video
What We Can Learn From E-commerce in China
China’s integrated ecosystems merge search, social, and retail.
Marketing
Image Credit: Nancy Rothstein
November 11, 2020
Video
Your Brand Needs Social Engagement
Connect with consumers in a personal way to extend the reach of your marketing.
Marketing
Image Credit: Elena Zhukova
October 21, 2020
Written
The Secrets of Political Persuasion
Stanford researchers study the various tactics that politicians use to get voters on their side, from “moral reframing” to two-faced deception.
Government
A supporter of U.S. President Donald Trump waits for the start of the president’s campaign rally on the South Lawn of the White House is calling a “peaceful protest.” Credit: REUTERS/Tom Brenner
October 20, 2020
Written
You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks
If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.
Marketing
A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
August 28, 2020
Audio
Managing in the Moment: How to Get Comfortable with Being Uncomfortable
In this episode, we discuss how to embrace failure and incorporate play into work.
Career & Success
Think Fast, Talk Smart: The Podcast
August 13, 2020
Written
How Redefining “Normal” Can Alter Behavior
Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.
Marketing
People in line at a lunch counter. Credit: iStock/zoranm
May 19, 2020
Written
Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.
Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior
Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
February 11, 2020
Written
Everlane Takes On Fashion’s Plastic Problem
Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment
A rack of brightly colored coats. Credit: iStock/stock_colors
January 22, 2020
Written
That Money You Borrowed? Remember Who Owns It
A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing
A photo illustration of a pile of money under a booby-trapped box. Credit: Alvaro Dominguez
December 17, 2019
Written
The Secret Life of the Supermarket Shopper
Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing
Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 10, 2019
Written
Where the Bidding Never Stops
Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
An illustration of a computer with competing information and content types. Credit: iStock/tudmeak
December 06, 2019
Written
8 Most-Read Stories of 2019
Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
Career & Success
A photo illustration kittens being poked by pixelated hand icons. Credit: Alvaro Dominguez
November 27, 2019
Video
Water Instead of Soda: Marketing Good Nutrition to Kids
How marketers are using the power of persuasion to combat childhood obesity.
Social Impact
Szu-chi Huang, associate professor of marketing at Stanford GSB, smiling outdoors in front of a green background. Credit: Nancy Rothstein.
September 13, 2019
Video
Do Soda Taxes Create Healthier Communities?
Data from Philadelphia tells the story.
Social Impact
Stephan Seiler. Credit: Mike Elwell
September 04, 2019
Written
With “Retargeted” Advertising, Sooner Is Better Than Later
You know those ads that follow you around online? New research shows that they work, especially when deployed early.
Marketing
A woman uses her credit card to shop on her smartphone. Credit: iStock/Nattakorn Maneerat
August 30, 2019
Written
Redefining Success: Adopt the Journey Mindset to Move Forward
To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
Career & Success
An illustration of a woman running through a series of “finish lines.” Credit: Sara Wong
August 08, 2019
Written
What Kind of Product “Authenticity” Appeals in China?
Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing
Women drink tea at a tea house in the Hongqiao Antique & Tea Center, downtown Shanghai. Credit: Reuters/Carlos Barria
May 15, 2019
Written
The Cersei Effect: How Businesses Turn Colleagues into Backstabbers
New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Organizational Behavior
Illustration of a close up of a man’s shoes, which have been tied together. Credit: Alvaro Dominguez
May 09, 2019
Written
Why Putting Yourself in Their Shoes Might Backfire
When our values don’t align, we struggle to see others’ viewpoints.
Organizational Behavior
Counter-protester Sean Mullin speaks with protester Scott Bannister, of the Liberty For All group, as Bannister demonstrates against the United States’ acceptance of Syrian refugees at the Washington State Capitol in Olympia. Credit: Reuters/David Ryder
April 26, 2019
Written
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
Illustration of four kittens playing on their backs with computer cursors about to click their bellies. Credit: Alvaro Dominguez