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Insights

An illustration of clickable content | iStock/Kuo Chun Hung
May 10, 2016
Written

Pedro Gardete: The Real Price of Cheap Talk

Do customers benefit from highly targeted online ads?

Insights

People lined up to buy lunch from Mile End Delicatessen in Brooklyn, New York | iStock/Andrew Cribb
April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.

Insights

illustration of a man opening a door |  iStock/EtoileArk
May 16, 2016
Written

Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand

Businesses can touch customers and clarify corporate values by creating a powerful narrative.

Insights

A hand holding a pencil - with "ideas" showing behind it. | iStock/Marvid
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.

Insights

Nick Karnaze, founder of stubble and 'stache | Courtesy
April 25, 2016
Written

Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

December 10, 2015
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.
October 19, 2015
Written

An Entrepreneur Finds that Scarcity is a Great Teacher

Bootstrapping a startup can make you scrappy and creative.
October 6, 2015
Written

Mark Leslie: Putting the “We” in Leadership

Being a leader isn’t about being the smartest person in the room.
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.
September 3, 2015
Written

How to Handle Audience Skepticism

Anyone with a novel idea, from an entrepreneur to a product marketer, should know how to handle a suspicious audience.
August 20, 2015
Written

Susan Akbarpour: “I Want to Change the Way People Shop”

The founder of online tool Mavatar discusses consumer behavior, persistence, and the value of transparency.
August 14, 2015
Written

Where Does Your Product Fit in the Market?

The best entrepreneurs marry conviction with adaptability.
August 7, 2015
Written

Working Across Genres Can Dilute Your Brand

Combining categories makes it harder for people to understand what you are doing.