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Marketing
Latest Stories in Marketing
September 28, 2016
Beware the Little-Known “Spillover” Effect of Online Ads
Companies that advertise hoping to boost sales may unknowingly help their competitors.
August 23, 2016
Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
For Wikipedia’s Army of Volunteer Editors, Content Begets Content
A new study quantifies the “cumulative growth effect” in online content production platforms.
August 18, 2016
Use Social Influences to Be a Better Manager
A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
August 12, 2016
Your Tweets Might Be the Key to Game of Thrones’ Success
Does a hit show drive social conversation, or is it really the other way around?
August 9, 2016
The Subtle, and Unsubtle, Influence of “Colorism”
Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
May 27, 2016
Why the Most “Cultured” Among Us May Be the Most Resistant to Change
A professor finds that so-called cultural leaders aren’t leading at all.
May 16, 2016
Strong “Signature Stories” Can Shape More Than a Company’s Brand
Businesses can touch customers and clarify corporate values by creating a powerful narrative.
May 10, 2016
Pedro Gardete: The Real Price of Cheap Talk
Do customers benefit from highly targeted online ads?