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Latest Stories in Marketing
January 9, 2017
Where Do Advocates Come From?
A strong sense of conviction can both encourage and discourage people from speaking out.
December 15, 2016
Seven Popular Business Videos of 2016
Faculty and guest speakers on topics ranging from storytelling to simplicity.
December 12, 2016
Top Business Podcasts of 2016
Long commute? Spend the time listening to these 10 Stanford Business stories.
November 11, 2016
Is Ambivalence Healthy? Researchers Have Mixed Feelings
It can ease the pain when you lose but backfire when you win.
November 9, 2016
Are Consumers Turned Off by Too Many Choices? Not Yet.
A Stanford researcher disputes the theory of “choice overload.”
September 28, 2016
Beware the Little-Known “Spillover” Effect of Online Ads
Companies that advertise hoping to boost sales may unknowingly help their competitors.
August 23, 2016
Authenticity’s Paradox: If You Flaunt It, You Lose It
A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
For Wikipedia’s Army of Volunteer Editors, Content Begets Content
A new study quantifies the “cumulative growth effect” in online content production platforms.
August 18, 2016
Use Social Influences to Be a Better Manager
A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.