Marketing

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.

Insights

a woman looks at her mobile phone | iStock/GaudiLab
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.

Insights

Tara Gitau | Photo by Anastasiia Sapon
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
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05 Aug 2018 – 17 Aug 2018
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11 Sep 2018 – 14 Sep 2018
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Latest Stories in Marketing

September 14, 2017
Written

The Lingering Impact of Promotional Price Cuts

Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
Written

How Word Choice Can Cultivate Optimism and Improve Health

Using the right language during crises improves patients’ chances of recovery.
August 30, 2017
Written

How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices

Using consumer preferences and big data to analyze treatment options can create value for all.
August 29, 2017
Written

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017
Written

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017
Written

Humor Is Serious Business

You are not as funny as you should be, and your company is suffering because of it.
June 13, 2017
Written

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017
Written

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.