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Marketing

Insights

Flight attendant walking down the aisle in an airplane
February 6, 2015
Written

Pedro M. Gardete: Fellow Airline Passengers Influence What You Buy

Seeing someone make a purchase makes us more likely to do the same.
Marketing

Insights

A laptop screen showing a website's fashion advertisements
January 29, 2015
Written

Itamar Simonson: Do Brands Still Matter for Online Shoppers?

Researchers puzzle over how consumers make product choices in the digital marketplace.
Marketing

Insights

A cook at his restaurant in Hong Kong.
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
Marketing Organizational Behavior

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.
Marketing Nonprofit Social Innovation

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
Marketing

Insights

A computer mouse, toothpaste, and TV remote
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
Marketing

Insights

A man sitting at his computer
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
Marketing
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Latest Stories in Marketing

November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
Marketing
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.
Marketing Nonprofit Social Innovation
October 27, 2014
Video

Jennifer Aaker: What Makes Us Happy?

As people grow older, their definition of happiness tends to shift from excitement to contentment.
Career & Success
October 15, 2014
Written

Roadside MBA: Big Lessons From America’s Small Businesses

Three economists hit the road to learn about America’s small businesses. Here’s what they discovered.
Economics Entrepreneurship
October 14, 2014
Written

Szu-chi Huang: Pursuit of a Mutual Goal Can Turn Friends into Foes

Marketing research finds that peer support in programs such as Weight Watchers fades as members near the target.
Marketing
September 24, 2014
Written

Former BP CEO John Browne: Why Coming Out is Good Business

In an excerpt from his new book, a former oil executive explains why he kept his gay identity a secret for decades.
Leadership
September 18, 2014
Written

Uzma Khan: How Do Consumers Understand Risk?

A study shows just how poor we are at instinctively understanding probabilities.
Marketing Health Care
September 17, 2014
Written

Harikesh Nair: Human Resources’ Big Data Moment

A marketing professor explains how workplace analytics can transform how companies hire, evaluate, motivate, and retain employees.
Management
September 2, 2014
Written

Glenn Carroll: How Important Is Authenticity?

When it comes to choosing a restaurant, consumers often value “the real thing” more than cleanliness.
Marketing Organizational Behavior
July 11, 2014
Written

Jennifer Aaker: How to Make Yourself Happy

New research shows one big reason to be nice to others.
Marketing Career & Success