You are here

Marketing

Insights

Organic, fair trade coffee beans | Reuters/Shannon Stapleton/Files
April 8, 2015
Written

Jens Hainmueller: Will Consumers Actually Pay For Fair Trade?

Many consumers say they want ethical goods. But will they spend more for the label?

Insights

Zakary Tormala, Sarah Soule, Francisco Pérez-González, Glenn Carroll and Kristin Laurin | Illustrations by Anje Jager
April 30, 2015
Written

What Does Reward Mean to You?

Five Stanford scholars share their insights on the topic of reward.

Insights

Three children decked out in San Francisco Giants gear | Reuters/Beck Diefenbach
May 1, 2015
Written

Five Trends Shaping the Future of Sports

At Stanford GSB’s Sports Innovation Conference, technology took the spotlight.

Insights

Amazon delivery coolers
January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.

Insights

Red Cross Relief Donation Collection Buckets
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.

Insights

Superman fanatic shows off his collection | Reuters/Cheryl Ravelo
April 1, 2015
Written

Itamar Simonson: What Makes People Collect Things?

A marketing professor explores the world of collectibles and consumer motivation.
Learn to build management teams, encourage professional development, and create a productive culture within your corporation or business.

Latest Stories in Marketing

January 21, 2015
Written

Navdeep Sahni: Email Promotions to Prospective Customers Really Do Work

Targeted promotions increase revenue and profits for companies that send them out.
January 16, 2015
Written

Sridhar Narayanan: With Google Search Ads, Higher Isn’t Always Better

The researchers gained rare insight into the effects of position in paid search advertising on Google.
January 14, 2015
Written

Zakary Tormala: Why Certainty Matters in Business

A psychologist explores what makes our attitudes change over time.
December 17, 2014
Written

Jennifer Aaker: Why We Pay to Save Time

Feeling torn between conflicting goals makes people less inclined to fulfill either one.
December 15, 2014
Written

Risk: The Recommended List

Learn more about risk and other related topics.
December 11, 2014
Written

A Look Back at 2014

Explore 10 Stanford Business stories from 2014, including pieces on happiness and networking.
December 11, 2014
Written

Five Things You Should Know About Risk

From outer space to the boardroom, risk is all around us.
December 10, 2014
Written

Itamar Simonson: What Influences Shoppers?

Researchers revisit a longheld marketing concept about how product placement impacts purchases.
November 18, 2014
Written

Wesley R. Hartmann: Where to Build a Better Brand — Television or the Internet?

Shifting marketing dollars from television to online advertising can pay off.
November 17, 2014
Written

How Nonprofits Make the Ask: Framing Donation Requests

Giving gifts to donors is not always the best way to seek contributions.