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man serving several different craft beers | Reuters/Kim Hong-Ji
August 23, 2016
Written

Authenticity’s Paradox: If You Flaunt It, You Lose It

A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
Marketing

Insights

A bright tee shirt full wiki words and edits. | Original image courtesy flickr/mikeedesign. Modified by Tricia Seibold.
August 22, 2016
Written

For Wikipedia’s Army of Volunteer Editors, Content Begets Content

A new study quantifies the “cumulative growth effect” in online content production platforms.
Marketing

Insights

iStock/DavidGoh
August 19, 2016
Video

The Data Dilemma

Using big data to tailor ads can backfire with customers.
Marketing Big Data

Insights

Chamelon in leaves | iStock/Pirotehnik
August 18, 2016
Written

Use Social Influences to Be a Better Manager

A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.
Marketing Organizational Behavior

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
Marketing Organizational Behavior Career & Success

Insights

illustration of TV with Game of Thrones queued up to start | Stefani Billings
August 12, 2016
Written

Your Tweets Might Be the Key to Game of Thrones’ Success

Does a hit show drive social conversation, or is it really the other way around?
Marketing
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April 28, 2016
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In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.
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Nick Karnaze: “Life’s a Team Sport”

How the death of fellow Marine inspired a veteran to start his own business.
Marketing Career & Success Entrepreneurship
April 18, 2016
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Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.
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March 16, 2016
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The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.
Marketing Operations, Information & Technology
March 2, 2016
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Baba Shiv: Failure is the Mother of Innovation

Startups may embrace the “fail-fast” mantra, but many leaders are risk-adverse.
Innovation Entrepreneurship Management
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.
Economics Marketing
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
Career & Success
December 16, 2015
Video

Jennifer Aaker: How to Use Humor to Improve Creativity

Humor can get you through long lines at Disneyland and a bad day at work.
Career & Success
December 10, 2015
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
Marketing Career & Success Management
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
Marketing Organizational Behavior

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