Marketing

Insights

A woman looks at a Maserati Ghibli car at its dealership. | Reuters/Kim
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

 Jamaican athletes compete in the men's 200 meters race. | Reuters/Carlos Barria
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.

Insights

Two people talking | iStock/danchooalex
January 20, 2017
Written

How Consultants Can Court Clients Without Giving Away Too Much

Gradual persuasion, through incremental sharing of information, benefits freelancers and companies alike.
Programs for Executives

Marketing Programs

11 Jul 2017 – 14 Jul 2017
In-person|Stanford University
Full-time
06 Aug 2017 – 16 Aug 2017
In-person|Stanford GSB
Full-time
12 Sep 2017 – 15 Sep 2017
In-person|Stanford University
Full-time

Latest Stories in Marketing

April 28, 2016
Written

In Searches, Those Paid Ads Pay Off

One study shows how native ads attract more business.
April 18, 2016
Written

Sick of Presidential Campaign Ads? Blame the Electoral College

Paradoxically, letting the people vote for president would cut advertising in half.
March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.
March 2, 2016
Written

Baba Shiv: Failure is the Mother of Innovation

Startups may embrace the “fail-fast” mantra, but many leaders are risk-averse.
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
December 16, 2015
Video

Jennifer Aaker: How to Use Humor to Improve Creativity

Humor can get you through long lines at Disneyland and a bad day at work.
December 10, 2015
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.