Marketing

Insights

A student shouts slogans during a protest | Reuters/Marcelo del Pozo
January 9, 2017
Written

Where Do Advocates Come From?

A strong sense of conviction can both encourage and discourage people from speaking out.

Insights

A woman stands in front of shelves of beverages | Reuters/Stephane Mahe
November 9, 2016
Written

Are Consumers Turned Off by Too Many Choices? Not Yet.

A Stanford researcher disputes the theory of “choice overload.”

Insights

A man watches videos on his phone | Reuters/Damir Sagolj
December 15, 2016
Written

Seven Popular Business Videos of 2016

Faculty and guest speakers on topics ranging from storytelling to simplicity.

Insights

Chika Okoro speaking at Stanford TedX
August 9, 2016
Written

The Subtle, and Unsubtle, Influence of “Colorism”

Stanford GSB alumna Chika Okoro challenges America’s image-makers to think before they cast.
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28 Mar 2017 – 31 Mar 2017
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11 Jul 2017 – 14 Jul 2017
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12 Sep 2017 – 15 Sep 2017
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Latest Stories in Marketing

March 16, 2016
Written

The Risk of “Clicky” Content

Scintillating headlines draw readers, but there’s a better way to win audiences.
March 2, 2016
Written

Baba Shiv: Failure is the Mother of Innovation

Startups may embrace the “fail-fast” mantra, but many leaders are risk-adverse.
February 2, 2016
Written

How the NFL Turned the Super Bowl into a Money Machine

A sports management expert explains the economic impact of America’s largest sporting event.
January 6, 2016
Video

Jennifer Aaker: Why It Matters to Have Purpose in Your Life

People work harder if they feel that what they are doing has meaning.
December 16, 2015
Video

Jennifer Aaker: How to Use Humor to Improve Creativity

Humor can get you through long lines at Disneyland and a bad day at work.
December 10, 2015
Video

Jennifer Aaker: Capturing the Power of Empathy

Why product designers should put themselves in the shoes of their consumers.
November 25, 2015
Written

How Our Self-Control Affects the Way We See Risk

Research shows that people with low self-control tend to underplay the negative consequences of their decisions.
November 23, 2015
Written

William Barnett: The Value of Fuzzy Market Categories for Entrepreneurs

Sometimes it pays to define your product market more broadly.
September 18, 2015
Written

The “Wild West” of Innovation is Hotter Than Ever

How to become part of the future of the Internet of Things.
September 3, 2015
Written

How to Handle Audience Skepticism

Anyone with a novel idea, from an entrepreneur to a product marketer, should know how to handle a suspicious audience.