Marketing

Executive Education

Programs Opensearch

Amplify Your Persuasive Impact

Understand the psychology of persuasion to influence meaningful organizational and behavioral change. Learn persuasive techniques for optimal outcomes.
Online

Sharpen Your Communication Skills

Communication is key to compelling leadership. Learn effective communication practices that increase your impact.
Online

Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization

Unlock practical design capabilities and apply them to your work immediately. Tackle real business challenges head-on, armed with powerful human-centered design techniques.
In-Person
See All Programs

Related

Faculty in Marketing
PhD Studies in Marketing
Subscribe to Stanford Business Email
Subscribe to Insights by Email

Latest Stories in Marketing

Idea Stories Opensearch
October 13, 2022
Audio

Masterclass: Driving Business Growth

Studies of small African businesses show entrepreneurs benefit greatly from coaching, classroom training, and networking.
Entrepreneurship
June 29, 2022
Written

Thinking Inside the Box: Why Virtual Meetings Generate Fewer Ideas

For creative collaboration, sometimes you can’t beat a face-to-face meeting.
Innovation
August Rodin's "The Thinker" statue with head covered by cardboard box. Illustration by Alvaro Dominguez
June 09, 2022
Audio

Dara Treseder, MBA ’14: “If You Stand For Everything, You Stand For Nothing”

Peloton VP shares why defining purpose, whether for a brand or for yourself, is the jumping-off point for business.
Leadership & Management
Black and white portrait of Dara Treseder smiling into the camera on a white background. Courtesy of Dara Treseder
June 03, 2022
Written

When Corporate Earnings Reports Talk, Consumers Listen

It’s not just investors paying attention. Plus: Why not to announce good news on a Friday.
Accounting
Shoppers walk through an indoor shopping mall carrying shopping bags and coffee and talking. Rachel Wisniewski/Reuters
May 31, 2022
Audio

From Dreaming to Doing: How We Set and Achieve Goals

In this episode, we look at an essential ingredient of human behavior: motivation.
Career & Success
Think Fast Talk Smart: the Podcast
May 24, 2022
Written

Looking Beyond Benefit-Cost Analysis to Measure the Value of Life-Saving Drugs

A new analysis of social and economic impact bolsters the fight against hepatitis C in India.
Healthcare
An Indian medical volunteer works at a roadside clinic in Old Delhi treating the homeless. Credit: iStock/BDphoto
May 20, 2022
Written

Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail

A project to assist small Mexican shops with branding and management quickly boosted their sales.
Marketing
Picture of a mom-and-pop corner store. | Credit: iStock/Margarita-Young.
May 19, 2022
Written

A Pricing Paradox: We Want Digital but Will Pay More for Analog

People find digital music, books, and games more convenient — but think physical goods should cost more.
Marketing
An illustration of two hands gently holding forward a DVD or Blu-ray disc, while another hand holds out money. Credit: iStock/Alisa Zahoruiko
May 06, 2022
Written

What Is the Metaverse? Even the Experts Aren’t Sure

Industry leaders discuss the promise and potential dangers of a developing virtual frontier.
Innovation
A photo illustration of a girl with VR glasses immersed in pink liquid with neon lighting. Credit: iStock/AntonioSolano
March 24, 2022
Written

12 Stories About Gender, Power, and Progress for Women’s History Month

Some of our favorite articles about breakthroughs, biases, and bosses.
Career & Success
Colorful and textural illustration of female presenting individuals with different hairstyles overlaid across the image. | Credit: iStock/Ada daSilva.
March 01, 2022
Audio

Leading From Home: How to Create the Right Environment for Communication

In this podcast episode, we discuss the importance of not just knowing what your audience needs to hear, but how they need to hear it.
Leadership & Management
TFTS logo
January 28, 2022
Written

A Global Look at the Connections Between Happiness, Income, and Meaning

Wealthy people may be happier. But a new study finds that money can’t buy a sense of purpose.
Culture & Society
Young woman alone in nature surrounded by beautiful autumn colors. | Credit: iStock/MundusImages.
January 05, 2022
Audio

Speaking Up Without Freaking Out: How to Tackle Communication Anxiety

In this podcast episode, we share the science behind nervousness and offer tips for keeping your cool during various speaking situations.
Career & Success
TFTS logo
December 15, 2021
Video

4 Class Takeaways from 2021

Five lessons in five minutes from Stanford GSB professors and lecturers.
Career & Success
Stanford GSB professor Jennifer Aaker in a classroom smiling and teaching two students. | Credit: Elena Zhukova.
December 06, 2021
Written

The Tipping Point: The Subtle Psychology and Economics of Taxi Fares

Passengers hate mental math — and other lessons from one billion New York City cab rides.
Marketing
A photo illustration of a yellow taxi cab with hand drawn complex formulas overlaid on top.
November 01, 2021
Video

Class Takeaways — Humor is Serious Business

Five lessons in five minutes: Professor Jennifer Aaker and her team teach you how to make humor your superpower.
Career & Success
Video thumbnail for Class Takeaways - Humor: Serious Business. | Illustration by Marc Wienot
October 08, 2021
Written

Feel Old for Your Age? That’s Actually a Good Thing — For Others

New research finds a link between the concept of “subjective age” and people’s willingness to help strangers.
Culture & Society
Women talking an an outdoor event. Credit: iStock/SDI Productions
October 05, 2021
Audio

Communicating Your Big Idea

Stanford lecturer shares tips to improve your next business pitch.
Entrepreneurship
Grit & Growth: The Podcast
October 05, 2021
Written

One Weird Trick to Get Americans to Claim the Money the Government Owes Them

Instilling a sense of ownership over benefits can help people shed their aversion to “handouts.”
Marketing
Treasury checks for corona virus relief or IRS refunds or Social Security payments. Closeup view directly above against green background. Credit: iStock/NoDerog
July 26, 2021
Video

Class Takeaways — The Frinky Science of the Human Mind

Five lessons in five minutes: Professor Baba Shiv shows how to build emotional connections that back up your decisions.
Career & Success
Class Takeaways: The Frinky Science of the Human Mind video image
July 09, 2021
Written

Would a Hungry Robot Choose Carrots Over a Candy Bar?

Comparing our bodies to machines can encourage healthy eating — or backfire.
Marketing
A photo illustration of a robot reaching for carrots. Credit: istock/Besjunior; iStock/Judy Unger
May 18, 2021
Written

Marketing, Math, and Microseconds

The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
Marketing
Man sitting on a chair in front of a large computer. | Illustration by Álvaro Domínguez
March 31, 2021
Written

Why a Plan to Encourage Search-Engine Competition Failed

Auctions intended to level the playing field for Google’s rivals have not reduced the search giant’s dominance, new research shows.
Economics
Horizontal lines with the characters 1, 2, G, 4, 5. | Illustration by Álvaro Domínguez.
January 28, 2021
Written

This Is Not a Joke: The Cost of Being Humorless

Humor has tremendous benefits for physical health, mental well-being, and your bottom line.
Career & Success
A flow chart titled Am I Funny? Credit: Illustration by Michelle Rial