Capturing Value from Artificial Intelligence

In this AMD Guidepost essay, we document outstanding questions regarding how organizations can capture value from AI tools and outline pathways for future exploratory management and organizational research on AI. Specifically, we emphasize the importance of understanding how advances in AI technologies may reshape how organizations develop and use complementary assets. We highlight this point using the recent case of ChatGPT, an AI-enabled language modeler released in November 2022 that has grown in popularity more quickly than any other consumer application, including TikTok and Instagram.