Yu Ding
Assistant Professor of Marketing
Research Statement
Research Interests
- Consumer Trust
- Misinformation
- Debiasing and Persuasion
- Cultural and Social Influence
Teaching Statement
Bio
Ding is an assistant professor of marketing at Stanford Graduate School of Business. He received his PhD in marketing from Columbia University. He also holds a master’s degree in statistics from National University of Singapore and a bachelor’s degree in marketing from Fudan University. His research has been published in top marketing, management, and psychology journals, such as the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Personality and Social Psychology. He has been awarded prestigious fellowships and awards, including the American Marketing Association’s Rising Star Award (2022), John A. Howard/AMA Doctoral Dissertation Award (2022), ACR-Sheth Foundation Dissertation Award (2020), and Computational Social Science Grant from Russell Sage Foundation (2020).
Academic Degrees
- PhD in Marketing, Columbia University, 2022
- MPhil in Marketing, Columbia University, 2019
- MS in Statistics, National University of Singapore, 2016
- BA (with Honors) in Marketing, Fudan University, 2013
Awards and Honors
- John A. Howard/AMA Doctoral Dissertation Award, 2022
- AMA-CBSIG Rising Star Award, 2022
- ACR-Sheth Foundation Dissertation Award, 2020
- Computational Social Science Grant, Russell Sage Foundation, 2020
- AMA-Sheth Doctoral Symposium Fellow, Indiana University, 2020
- Chazen Doctoral Research Grant, Columbia Business School, 2020
- Deming Doctoral Fellow Grant, Columbia Business School, 2019
- University of Houston Marketing Doctoral Symposium Fellow, 2019
- Luxury Education Foundation Doctoral Fellow, Columbia Business School, 2018
- LVMH-SMU Luxury Research Conference Special Award, 2018
- Chazen Global Research Grant, Columbia Business School, 2017
- Behavioral Research Lab Fellowship, Columbia Business School, 2016
- Doctoral Fellowship, Columbia Business School, 2016-2021