Wednesday, May 27, 2026 – Thursday, May 28, 2026

2026 Marketing Camp

Our annual faculty conference travels to Santa Rosa, CA, for two days of exploring the latest marketing research, connecting with peers, and building deeper connections in California’s Wine Country.
Open to
Faculty
Students

Location

Santa Rosa, CA
United States

Join us for the fourth edition of the GSB Marketing Camp! We’re heading to the beautiful California Wine Country in Santa Rosa, CA for a two-day camp filled with enriching research presentations, inspiring discussions, and festive social gatherings. Our schedule features talks from four esteemed guest speakers and group excursions. Our goal is to once again create a memorable camp experience that inspires attendees to leave with deeper connections and refreshed insights.

Speakers

Melanie Brucks

Melanie Brucks

Assistant Professor of Business
Marketing Division, Columbia Business School
Matthew Osborne

Matthew Osborne

Associate Professor, Marketing
Department of Management, University of Toronto – Mississauga
Gal Zauberman

Gal Zauberman

Joseph F. Cullman, 3rd Professor of Marketing
Yale School of Management

Conference Organizers

Yu Ding

Yu Ding

Assistant Professor of Marketing
Stanford GSB
Kwabena Baah Donkor

Kwabena Baah Donkor

Assistant Professor of Marketing, Stanford GSB
Center Fellow at the Stanford Institute for Economic Policy Research