Kwabena Baah Donkor

Assistant Professor, Marketing

Kwabena Baah Donkor

Assistant Professor of Marketing

Center Fellow, Stanford Institute for Economic Policy Research
Academic Area:

Research Statement

My work combines theory and data to quantify the economic value of behavioral fundamentals such as norm-adherence, identity, and menu opt-out cognitive costs.

Research Interests

  • Social Norms
  • Identity
  • Cognitive Costs
  • Gig Economy

Academic Degrees

  • PhD in Agricultural & Resource Economics, UC Berkeley, 2020
  • MS Agricultural & Resource Economics, UC Berkeley, 2016
  • MA Economics, Hunter College (CUNY), 2014
  • BA Economics, Hunter College (CUNY), 2014

Academic Appointments

  • Assistant Professor of Marketing, Stanford GSB, 2021–Present
  • Postdoctoral Fellow, Stanford Institute for Economic Policy Research, 2020–21
  • Graduate Student Researcher/Instructor, UC Berkeley, 2014–19
  • Senior Research Specialist, Industrial Relations Section, Princeton University, 2013–14

Professional Experience

  • Yellow Taxi Driver, New York City, 2009–13

Awards and Honors

  • Fletcher Jones Faculty Scholar, 2022–23
  • Mentor Research Award, UC Berkeley, 2015–16
  • IH EWJ Gateway Fellowship, UC Berkeley International House, 2014–15
  • Senior Scholarship for Graduate Study, Hunter College, 2014
  • Graduate Pipeline Fellowship, City University of New York, 2012–13
  • Leon Cooperman Scholar, Hunter College, 2011–13


Working Papers

Kwabena Baah Donkor, Jeffrey M. Perlof, Susan Gabbard March 19, 2021

Insights by Stanford Business

February 09, 2023
A new study finds that the Affordable Care Act helps agricultural workers get better medical care — and avoid the ER.
December 06, 2021
Passengers hate mental math — and other lessons from one billion New York City cab rides.