Kwabena Baah Donkor

Kwabena Donkor
Assistant Professor, Marketing

Assistant Professor of Marketing

Academic Area:

Research Statement

My work combines theory and data to quantify the economic value of behavioral fundamentals such as norm-adherence, identity, and menu opt-out cognitive costs.

Research Interests

  • Social Norms
  • Identity
  • Cognitive Costs
  • Gig Economy

Academic Degrees

  • PhD in Agricultural & Resource Economics, UC Berkeley, 2020
  • MS Agricultural & Resource Economics, UC Berkeley, 2016
  • MA Economics, Hunter College (CUNY), 2014
  • BA Economics, Hunter College (CUNY), 2014

Academic Appointments

  • Assistant Professor of Marketing, Stanford GSB, 2021–Present
  • Postdoctoral Fellow, Stanford Institute for Economic Policy Research, 2020–2021
  • Graduate Student Researcher/Instructor, UC Berkeley, 2014–2019
  • Senior Research Specialist, Industrial Relations Section, Princeton University, 2013–2014

Professional Experience

  • Yellow Taxi Driver, New York City, 2009–2013

Awards and Honors

  • Mentor Research Award, UC Berkeley, 2015–2016
  • IH EWJ Gateway Fellowship, UC Berkeley International House, 2014–2015
  • Senior Scholarship for Graduate Study, Hunter College, 2014
  • Graduate Pipeline Fellowship, City University of New York, 2012–2013
  • Leon Cooperman Scholar, Hunter College, 2011–2013