Wednesday, May 08, 2024 – Thursday, May 09, 2024

2024 Marketing Camp

Our annual faculty conference comes to Santa Cruz, CA, for two days of exploring the latest marketing research, connecting with peers, and engaging in the lively discussions that define the experience.
Open to
Faculty

Location

Santa Cruz, CA
United States

Join us for the second edition of the GSB Marketing Camp! Our schedule features talks from four esteemed guest speakers and group activities set against the breathtaking backdrop of Santa Cruz. We aim to create a memorable event that sparks inspiration and fosters connections.

Conference Speakers

Oded Netzer

Oded Netzer

Vice Dean of Research, Arthur J. Samberg Professor of Business, Columbia Business School
Selin A. Malkoc

Selin A. Malkoc

Professor of Marketing, Fisher College of Business, Ohio State University
Oleg Urminsky

Oleg Urminsky

Professor of Marketing, University of Chicago Booth School of Business
Wesley R. Hartmann

Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing, Stanford University
Navdeep Sahni

Navdeep Sahni

Associate Professor of Marketing, Stanford University

Conference Organizers

Ada Aka

Ada Aka

Assistant Professor of Marketing