Wednesday, May 08, 2024 – Thursday, May 09, 2024

2024 Marketing Camp

Join us for the second edition of the GSB Marketing Camp! We're heading to the beautiful Santa Cruz, CA, for a two-day journey filled with engaging research talks, lively discussions, and fun social gatherings.
Open to
Faculty

Location

Hilton Santa Cruz
6001 La Madrona Drive
Santa Cruz, CA 95060
United States

View Map

Agenda

Our schedule features talks from four esteemed guest speakers and group activities set against the breathtaking backdrop of Santa Cruz. We aim to create a memorable event that sparks inspiration and fosters connections.

Full Conference Agenda

Conference Speakers

Oded Netzer

Oded Netzer

Vice Dean of Research, Arthur J. Samberg Professor of Business, Columbia Business School
Selin A. Malkoc

Selin A. Malkoc

Professor of Marketing, Fisher College of Business, Ohio State University
Oleg Urminsky

Oleg Urminsky

Professor of Marketing, University of Chicago Booth School of Business
Wesley R. Hartmann

Wesley R. Hartmann

The John G. McCoy-Banc One Corporation Professor of Marketing, Stanford University
Navdeep Sahni

Navdeep Sahni

Associate Professor of Marketing, Stanford University

Conference Organizers

Ada Aka

Ada Aka

Assistant Professor of Marketing