Navdeep S. Sahni

Navdeep S. Sahni
Associate Professor, Marketing
Contact Info
NavdeepS.Sahni
Academic Area: 
Marketing

Research Statement

Professor Sahni's research investigates consumers' purchase decisions in digital markets. His research employs methodologies ranging from econometric analysis to large-scale experimentation to make inferences from data. In recent years he has studied consumer response to various marketing channels including internet search advertising, display advertising, retargeting and email marketing.

Bio

Navdeep S.Sahni is an Associate Professor of Marketing at the Stanford GSB. His research investigates consumers’ purchase decisions in digital markets. In recent years he has studied consumer response to various marketing channels including internet search advertising, display advertising, retargeting and email marketing. He has published numerous articles in leading marketing journals, including Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics, and Management Science. His research has been recognized with awards, including American Marketing Association’s Paul Green Award, and Quantitative Marketing and Economics Journal’s Dick Wittink prize. He was named to the Marketing Science Institute’s list of Young Scholars in 2017.

Professor Sahni joined Stanford in the summer of 2012. He received his PhD from the University of Chicago Booth School of Business in 2012. He holds an undergraduate degree (Integrated M.Tech.) in Mathematics & Computing from Indian Institute of Technology Delhi.

Academic Degrees

  • PhD. Quantitative Marketing, University of Chicago Booth School of Business, 2007-2012
  • B. Tech & M. Tech, Mathematics & Computing, Indian Institute of Technology(IIT), Delhi, 2004

Academic Appointments

  • Associate Professor of Marketing, 2016–present
  • Lacob Family Faculty Scholar for 2016-2017
  • Assistant Professor of Marketing, 2012-2016

Awards and Honors

  • Winner, 2016 Dick Wittink Award
  • Lacob Family Faculty Scholar for 2016-2017
  • Winner, ISMS Doctoral dissertation award, 2011
  • Fellow at AMA-Sheth Doctoral Consortium, 2011
  • Katherine Dusak Miller PhD Fellowship for academic years 2009-2011
  • Wharton Consumer Analytics Initiative - Data from Stubhub Research opportunity
  • The Joseph Pichler Fellowship for Summer Research, 2008
  • MHRD Scholarship, IIT Delhi, 2003-2004
  • Top 1% in National Standard Examination (Physics Olympiad 1997) in Physics at Higher Secondary Level
  • Awarded certificate of merit in National Mathematics Olympiad, 1997

Publications

Journal Articles

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta. Marketing Science. February 27, 2018, Vol. 37, Issue 2, Pages 177-331.
Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta. Management Science. August 2017, Vol. 63, Issue 8, Pages 2688-2705.
Navdeep S. Sahni. Journal of Marketing Research. August 2016, Vol. 53, Issue 4, Pages 459-478.
Navdeep S. Sahni. Quantitative Marketing and Economics. September 2015, Vol. 13, Issue 3, Pages 203-247.
Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep S. Sahni, Song Yao. Marketing Letters. June 24, 2014, Vol. 25, Issue 3, Pages 331-341.

Working Papers

Personalization in Email Marketing: The Role of Non-Informative Advertising Content | PDF
Navdeep S. Sahni, S. Christian Wheeler, Pradeep K. Chintanguta, October 232016
An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing | PDF
Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam, October 142016

Teaching

Degree Courses

2018-19

How large is the market for a product, what is important for the target segment? How does change in the product design affect profitability? This course aims to help students ask such business questions and find data-driven answers to them. The...

The goal of this seminar is to familiarize students with the quantitative marketing literature and develop the process of generating research ideas and topics. Sessions will involve a mix of: i) a discussion of papers in a particular area in...

2017-18

To make strategic decisions, businesses need to answer questions such as: How large is the market for a product, what is important for the target segment? How does change in the product design affect profitability? This course aims to help...

The goal of this seminar is to familiarize students with the quantitative marketing literature and develop the process of generating research ideas and topics. Sessions will involve a mix of: nni) a discussion of papers in a particular area in...

2016-17

The goal of this seminar is to familiarize students with the quantitative marketing literature and develop the process of generating research ideas and topics. Sessions will involve a mix of: nnni) a discussion of papers in a particular area in...

Service to the Profession

Referee

  • Marketing Science
  • Journal of Marketing Research
  • Management Science
  • Operations Research
  • Journal of Industrial Economics
  • Quarterly Journal of Economics
  • Journal of Political Economy

In the Media

Strategy + Business, April 14, 2016

Insights by Stanford Business

January 8, 2018
Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
September 28, 2016
Companies that advertise hoping to boost sales may unknowingly help their competitors.
April 28, 2016
One study shows how native ads attract more business.
January 21, 2015
Targeted promotions increase revenue and profits for companies that send them out.

School News

July 11, 2012
Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.