Navdeep S. Sahni

Associate Professor of Marketing
Academic Area:

Bio

Sahni is an associate professor of marketing at Stanford Graduate School of Business. His research delves into consumer and seller behavior in digital marketplaces, utilizing a diverse array of methodologies such as econometric analysis and large-scale experimentation to draw data-driven insights. His work investigates the impact of various marketing channels, including search advertising, digital display advertising, retargeting, and influencer marketing. In recent years, Sahni has focused on how platform policies can benefit all marketplace participants.

Sahni’s research has been featured in premier marketing and economics journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, and the Review of Economic Studies. His contributions to the field have been honored with prestigious awards, including the American Marketing Association’s Paul Green Award, the Weitz-Winer-O’Dell Award, and the Dick Wittink Prize from the Quantitative Marketing and Economics journal. In 2022, he was named to the Marketing Science Institute’s list of Scholars.

Before joining Stanford in the summer of 2012, Sahni earned his PhD from the University of Chicago Booth School of Business. He also holds an Integrated MTech degree in mathematics and computing from the Indian Institute of Technology Delhi.

Academic Degrees

  • PhD. Quantitative Marketing, University of Chicago Booth School of Business, 2007–12
  • B. Tech & M. Tech, Mathematics & Computing, Indian Institute of Technology, Delhi, 2004

Academic Appointments

  • Associate Professor of Marketing, 2016–present
  • Business School of Trust Faculty Scholar 2022-23
  • Assistant Professor of Marketing, 2012–16
  • Lacob Family Faculty Scholar for 2016–17

Awards and Honors

  • Younger Family Faculty Scholar, 2023–24
  • Business School Trust Faculty Scholar, 2022–23
  • Finalist, Gary Lilien Marketing Science Practice Prize
  • Winner, Weitz-Winer-O'Dell Award, 2021
  • Finalist Paul Green Award 2019
  • Winner, 2016 Dick Wittink Award
  • Winner, Paul Green Award, 2016
  • Winner, Paul Green Award, 2016
  • Winner, ISMS Doctoral dissertation award, 2011
  • Fellow at AMA-Sheth Doctoral Consortium, 2011
  • Katherine Dusak Miller PhD Fellowship for academic years 2009–11
  • The Joseph Pichler Fellowship for Summer Research, 2008
  • Top 1% in National Standard Examination (Physics Olympiad 1997) in Physics at Higher Secondary Level

Service to the Profession

Referee

    • Marketing Science
    • Journal of Marketing Research
    • Management Science
    • Operations Research
    • Journal of Industrial Economics
    • Quarterly Journal of Economics
    • Journal of Political Economy

    Research Statement

    Navdeep Sahni’s research investigates consumer and seller decisions in digital marketplaces.

    Journal Articles

    Navdeep S. Sahni, Charles Zhang
    Quantitative Marketing and Economics
    November 2023 Vol. 22 Pages 63–114
    Joonhyuk Yang, Navdeep S. Sahni, Harikesh S. Nair, Xi Xiong
    Marketing Science
    July 2023
    Navdeep S. Sahni, Harikesh S. Nair
    Market Science
    January 2020 Vol. 39 Issue 1 Pages 5-32
    Navdeep S. Sahni, Harikesh S. Nair
    The Review of Economic Studies
    October 2019
    Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam
    Journal of Marketing Research
    June 1, 2019 Vol. 56 Issue 3 Pages 401-418
    Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta
    Marketing Science
    February 27, 2018 Vol. 37 Issue 2 Pages 177-331
    Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta
    Management Science
    August 2017 Vol. 63 Issue 8 Pages 2688-2705
    Navdeep S. Sahni
    Journal of Marketing Research
    August 2016 Vol. 53 Issue 4 Pages 459-478
    Navdeep S. Sahni
    Quantitative Marketing and Economics
    September 2015 Vol. 13 Issue 3 Pages 203-247
    Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep S. Sahni, Song Yao
    Marketing Letters
    June 24, 2014 Vol. 25 Issue 3 Pages 331-341

    Working Papers

    Reto Hofstetter, Andreas Lanz, Navdeep S. Sahni April 2024
    Klaus M. Miller, Navdeep S. Sahni, Avner Strulov-Shlain January 2023
    Xiliang Lin, Harikesh S. Nair, Navdeep S. Sahni, Caio Waisman March 27, 2019
    Navdeep S. Sahni, S. Christian Wheeler, Pradeep K. Chintanguta October 23, 2016
    Navdeep S. Sahni, Sridhar Narayanan, Kirthi Kalyanam October 14, 2016

    In the Media

    Insights by Stanford Business

    June 21, 2024
    A look inside influencers’ endorsement deals shows the tension between authenticity and creative control.
    March 07, 2024
    Are search ads convenient or annoying? New data bolsters one side of this long-running debate.
    March 01, 2023
    Companies seeking loyal consumers shouldn’t take advantage of their tendency to stick with unwanted subscriptions.
    May 18, 2021
    The director of Stanford GSB’s Computational Marketing Lab talks about the “horrendously complex science” behind online advertising research.
    September 04, 2019
    You know those ads that follow you around online? New research shows that they work, especially when deployed early.
    January 08, 2018
    Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
    September 28, 2016
    Companies that advertise hoping to boost sales may unknowingly help their competitors.
    April 28, 2016
    One study shows how native ads attract more business.
    January 21, 2015
    Targeted promotions increase revenue and profits for companies that send them out.

    School News

    July 11, 2012
    Award-winning economist Susan Athey, noted econometrician Guido Imbens, corporate finance expert Joshua Rauh, and others to join Stanford GSB faculty.